Hikari Industry Co., Ltd.
Support purchase exceeded 400%! Makuake has greatly achieved the target amount for emergency food wafer cans that can be stored for 5 years in collaboration with popular picture books such as “The Very Hungry Caterpillar” and “The Bear’s School.”
~Be prepared to make extraordinary things smile! Favorite picture book and canned snacks to enjoy ~
Hikari Kogyo Co., Ltd. (Headquarters: Higashi-Hiroshima City, Hiroshima Prefecture, Representative Director: Ryuichi Yoshida) is a support purchase project released on January 31, 2023 (Tuesday) on the support purchase service Makuake, with a total support purchase of over 1 million yen. I got This project is still accepting pre-order sales at Makuake until March 15, 2023 (Wednesday).
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“Makuake” [Long-term storage for 5 years] Extraordinary smiles by preparing! Favorite picture book and canned snacks
https://www.makuake.com/project/hikari-ko/
Background of the project launch
We have been developing and manufacturing canned emergency food for 15 years so that it can be used in emergencies such as natural disasters that occur almost every year. While various emergency rations were being sold by our company and other companies, we realized that there were not many emergency rations that could be easily eaten by both adults and children. We started development with the idea of Features of “Picture Book Time Wafers”
1. A cute picture book collaboration design that you will want to decorate in your child’s room or living room
We collaborated with four picture books that have been loved for many years around the world. Emergency food is usually placed in the back of a closet or storeroom, but this product is designed to be a cute can that makes you want to decorate your room. You can always decorate your room like an interior and prepare it for a place where you can see it. In addition, we aimed to make adults and children smile even in an emergency by seeing familiar picture book characters.
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2. The expiration date is 5 years. The usual snacks are emergency food. The unusual atmosphere, tension, and turmoil of adults in emergencies can easily be conveyed to children, and even if something they are not accustomed to eating is served in such an environment, they may find it difficult to eat. With this product, we aimed to create delicious wafers that children would eat themselves even in an emergency. In addition to the usual vanilla flavor, we have a wide variety of flavors such as banana, apple, strawberry, and blueberry so that both adults and children can enjoy eating it. 3. Rich in dietary fiber, calcium and vitamins. Egg and milk are not used as raw materials. One can (12 individual packages, 60g) contains about 190mg of calcium and about 5g of dietary fiber. It also contains a wide variety of other vitamins. You can easily take in these nutrients not only in your daily life, but also in situations where it is difficult to obtain nutrients, such as in an emergency. In addition to this, we have developed wafers that do not use eggs or milk as raw materials without impairing the taste, making it easier for more people to eat. 4. Comes with a cute picture book character sticker
With cute cans, delicious snacks, and picture book character stickers, it is designed to bring a smile to your child’s face even in an emergency.
Product specifications
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Contents: Wafer Contents: 12 individual packages (60g) Flavor: Koguma-chan …Vanilla Flavored Can, Strawberry Flavored Can, Blueberry Flavored Can Leo Lionni
…canned vanilla flavor, canned banana flavor, canned blueberry flavor Bear’s school
…Vanilla can, banana can, apple can The Very Hungry Caterpillar …Vanilla flavored cans, strawberry flavored cans, apple flavored cans *One can contains 12 wafers of one flavor.
project overview
Project name: [Long-term storage for 5 years] Extraordinary smiles by preparing! Favorite picture book and canned snacks to enjoy
Period: January 31 (Tuesday) to March 15 (Wednesday), 2023 URL: https://www.makuake.com/project/hikari-ko/
Return example
～Super early bird discount 20% OFF～ ・3 flavors x 1 set ¥2,000 ・3 flavors x 2 sets ¥4,000 ・3 flavors x 3 sets ¥6,000 ・3 flavors x 4 sets ¥8,000 etc. (the number is limited)
About Hikari Kogyo Co., Ltd.
Founded in 1932 (Showa 7) as a canned food and can manufacturing business in Hiroshima City, Hiroshima Prefecture, we will celebrate our 90th anniversary in 2022. After overcoming World War II, we now have our head office and factory in Higashihiroshima City, Hiroshima Prefecture, where we manufacture cans for canning and spray cans. In 2007, we began planning and manufacturing canned emergency food, and by making use of the characteristics of cans that are robust and perfectly sealed, we manufacture various canned emergency food not only for our own products but also for OEM. I’m here.
Company Profile
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Company name: Hikari Kogyo Co., Ltd. Location: 1165-2 Kanmuri, Shiwa-cho, Higashi-Hiroshima City, Hiroshima Prefecture Founded: 1932 Capital: 30 million yen Representative: Ryuichi Yoshida, President Business description: Manufacture and sale of food cans and aerosol cans , Canned emergency food planning, manufacturing and sales company HP:
http://www.hikari-ko.jp/ brand official SNS:
https://www.instagram.com/ehon_no_jican/(C) Wakayamaken/Kogumasha Copyright (C) 2023 by Blueandyellow, LLC(C)BANDAI(TM) & (C) 2023 Penguin Random House LLC.
Details about this release:
https://prtimes.jp/main/html/rd/p/000000002.000115324.html