The Pokémon Company
“Pokémon GO” “Let’s go on the slopes of Japan” campaign third volume Mitsuki Takahata plays “Pokémon GO” in the snowy landscape of Magome-juku, Gifu Prefecture A new TV commercial will air from February 17 (Friday)
At Magome-juku, there is a 4-meter real Pokestop and lanterns with Pokemon silhouettes on them.
Pokemon Co., Ltd. (Minato-ku, Tokyo, President: Tsunekazu Ishihara) is a location information game app for smartphones “Pokémon GO”, which conveys the charm and excitement of walking outside. As the third installment, a TV commercial set in Magome-juku in Nakatsugawa City, Gifu Prefecture, featuring actress Mitsuki Takahata, will be broadcast nationwide from February 17 (Friday).
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The stage of the new TV commercial to be aired on February 17 (Friday) is Magome-juku, which prospered as the 43rd post town on the Nakasendo Road, which opened in the early Edo period. Souvenir shops and old-fashioned cafes are still lined up along the stone-paved slopes, and it is loved by many as a tourist destination.
The commercial depicts Mr. Takahata visiting Magome-juku in the snow and enjoying “Pokémon GO” while wearing a hat. Mr. Takahata, who enjoys a momentary rest in an elegant mansion, found “Vani Pucci”. When you capture that appearance with “GO Snapshot”, you can’t help but show a happy smile. Mr. Takahata speaks in the dialect of Gifu Prefecture, saying, “It’s the best part of the slope to take a break,” and “Tiltalis”, “Gracia”, “Urimu”, “Yukiwarashi”, “Baniputchi”, and “Rockruff” blending into the snowy landscape. The cute appearance of Pokemon such as ” is a must-see.
In addition, in Magome-juku, where the commercial was set, from February 17th (Friday) to May 16th (Tuesday), a “Real Pokestop” with a height of about 4m will be set up at Magome Chaya. In addition, an in-game linked event will be held around the real pokestop where the Pokemon that appear in the commercials will appear more easily in Pokemon GO. increase.
Mr. Takahata visits Magome-juku in the snow! Let’s go on the slopes of Japan The stage of the third commercial is Gifu Prefecture
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The “Let’s go on the slopes of Japan” campaign is a place where everyone can experience things they’ve experienced at least once, such as working up a pleasant sweat, getting excited about the unseen scenery at the end of the slope, and feeling a sense of accomplishment after climbing. Focusing on the charm of a certain “slope”, it started with the purpose of conveying the joy of walking in the outside world through “Pokémon GO”. This campaign, which has been held in Hakodate City, Hokkaido and Takahashi City, Okayama Prefecture, will be the third in Gifu Prefecture.
The stage this time is a stone-paved slope in Magome-juku in Nakatsugawa City, Gifu Prefecture. Magome-juku, which prospered as the 43rd post town on the Nakasendo road that connects Edo and Kyoto, is located in the mountains of Kiso, which is located almost in the center of Japan. Continue. Remnants of the Edo period still remain on the slope of about 600m, and a nostalgic world spreads out as if you slipped back in time.
Mr. Takahata, who was walking down a snow-covered slope while playing “Pokémon GO”, found a “Bani Pucci” while he was taking a break, and involuntarily took a “GO snapshot”. It is a commercial that depicts various ways to enjoy “Pokémon GO”.
Title: “Let’s go on the slopes of Japan Gifu Magome-juku”
Duration: 15 seconds
Broadcast start date: Friday, February 17, 2023
Broadcast area: Nationwide
YouTube: https://youtu.be/c-2nt_Xwxm8
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From February 17th (Friday) to May 16th (Tuesday), a real pocket stop of about 4m will appear in Magome Chaya, which is located halfway up the slope.
In addition, from February 17th (Friday) to February 28th (Tuesday), if you play “Pokemon GO” near real pokestops, you can get “Urimu”, “Tiltalis”, “Yukiwarashi”, ” We will also hold a game-linked mini event that makes it easier for “Vani Pucci” and “Glacia” to appear. Real Pokestop Location: Magome Chaya (4296-2 Magome, Nakatsugawa City, Gifu Prefecture)
Real pocket stop installation period: February 17, 2023 (Friday) to May 16, 2023 (Tuesday)
In-game mini event period: February 17, 2023 (Friday) 10:00 to February 28, 2023 (Tuesday) 20:00
*The period is subject to change without notice.
*Please cooperate with the manners when using mobile phones. *Please be considerate of other customers.
In addition, lanterns with silhouettes of Pokemon, such as Pokemon and “Pikachu” that appear in commercials, will be displayed at various places in Magome-juku. If you visit nearby, please enjoy walking up the slope while enjoying encounters with Pokemon in “Pokemon GO”. *The installation period and location of the lanterns are subject to change without notice.
[Comment from Nakatsugawa City staff]
Q: Please tell us what led to the implementation of this measure. Magome-juku in Nakatsugawa City, Gifu Prefecture is a post town located on a “slope”, which is very rare among post towns on highways in Japan. There are post stations on Nakasendo 17 in Gifu Prefecture, but this is the only post station on a slope with such a slope. As you climb the slope of about 600m along the slope of the mountain, you can look down on the mountains and rice fields in the distance.
There are many attractions unique to a hill post town, such as a large water wheel and the sound of water flowing in a channel, so when I was offered this opportunity, I thought it would be perfect.
Q: Please give a message to everyone participating in the “Let’s go on the slopes of Japan” campaign.
Magome-juku is surrounded by nature, in addition to the cobbled streets that give you the feel of the Edo period, and one of the charms of Magome-juku is that you can enjoy beautiful scenery such as paddy fields, autumn leaves, and snowscapes depending on the season. There are many soba restaurants and gohei-mochi shops in the post town, so you can enjoy comparing the specialty gourmets between “Pokemon GO”.
In addition, from Magome Observatory at the end of the slope, you can see a superb view including Mt. Ena, one of the 100 famous mountains in Japan.
We would be happy if you could get away from your daily life, feel the pleasant breeze, and enjoy a leisurely time that you can’t find in the city, and a stroll through history.
■ About “Pokémon GO”
“Pokémon GO” is a location-based game app for smartphones jointly developed by The Pokémon Company and Niantic, Inc. of the United States. Released in Japan on July 22, 2016 after being released in the United States on July 6, 2016. Currently, it is deployed in more than 150 countries and regions around the world, and has been downloaded more than 1 billion times.
“Pokémon GO” official website: https://www.pokemongo.jp/
“Pokemon GO” Official Twitter Account: https://twitter.com/PokemonGOAppJP ■ Requests regarding title names
When writing text “Pokemon GO”
*Please add an accent to the “e” of “Pokemon”.
*Please write “GO” in all capital letters.
*Please put a space between “Pokemon” and “GO”.
* Please enclose the title name in double quotation marks unless there is a special reason.
*There is no abbreviation, but it is possible to write it as “Pokemon GO” depending on the space and medium.
[Product information]
・ Title: “Pokémon GO”
・Supported OS: iOS/Android
* Depending on the terminal and OS version, it may not be possible to play. ・Selling price: Basic play free *Some items are charged.
・ Publisher: Niantic, Inc.
・Developer: Niantic, Inc.
(C) 2023 Niantic, Inc.
(C) 2023 Pokemon. (C) 1995-2023 Nintendo/Creatures Inc. /GAME FREAK inc. Pokemon and Pokemon are registered trademarks of Nintendo, Creatures, and Game Freak.
【Company Profile】
Company name: The Pokémon Company
Representative Director and President: Tsunekazu Ishihara
Business: Video games / card games / apps / video production and development / licensing business / store management, etc.
Established: April 23, 1998
Headquarters: 6-10-1 Roppongi, Minato-ku, Tokyo Roppongi Hills Mori Tower 8th Floor Company
Company URL: https://corporate.pokemon.co.jp/
Company name: Niantic, Inc.
CEO: John Hanke
Business description: Development and provision of platforms that use AR and mapping technology, and applications that use them to create game boards based on the real world (“Ingress,” “Pokemon GO,” “Pikmin Bloom”)
Established: October 2015
Headquarters: San Francisco, California
Company URL: https://nianticlabs.com/ja/
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