Thinkings Co., Ltd. “0% turnover rate within 3 years of hiring new graduates.” Recruitment management syst em sonar ATS, eBook Initiative Japan Recruiter and new employees start broadcasting TV commercials

Thinkings Inc.
“0% turnover rate within 3 years of hiring new graduates.” Recruitment management system sonar ATS, eBook Initiative Japan Recruiters and new employees start broadcasting TV commercials
-The 5th in a series that talks about the ever-changing “recruitment reality”-
Thinkings Co., Ltd. (Thinkings, Headquarters: Chuo-ku, Tokyo, President: Takashi Yoshida), which provides the recruitment management system “sonar ATS”, is an actual recruiter and 23 graduates and new recruits. The fifth TV commercial series featuring employees will start airing on February 8, 2023 (Wednesday) during the NNN series “news zero” including NTV. This time, after the introduction of “sonar ATS”, we performed at eBook Initiative Japan Co., Ltd., which boasts a 0% turnover rate within 3 years of joining new graduates. We will deliver real voices from the field of recruitment, which is changing from the era of “selection by companies” to the era of “selection by companies”.
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CM overview
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Broadcast period: February 8 (Wednesday) to March 1 (Wednesday), 2023 Broadcasting area: Nationwide (within broadcast time of NNN series “news zero” including Nippon Television)
Title: Recruitment Real Series “Ebook Initiative Japan Co., Ltd.” CM special page: ・ Recruitment real series “Ebook Initiative Japan Co., Ltd.” A
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・ Recruitment real series “Ebook Initiative Japan Co., Ltd.” B
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CM concept
There are a total of 6 series of commercials, and in this era where hiring continues to change, we are collaborating with companies that are responding to changes and successfully hiring. The commercial will feature actual recruiters and prospective employees, as well as new employees in their first year of employment.
In the midst of the corona crisis, recruitment methods such as company briefings and interviews are accelerating online, new recruitment methods such as direct recruiting are spreading, and job review sites are increasing their share as job search sites used by candidates. It’s changing.
Candidates have a wider range of job hunting activities, and there is an active movement to collect information on the actual situation of companies online.
In this day and age, it is becoming difficult to secure the desired human resources with conventional standardized recruitment. It is necessary to design a recruitment process that suits each candidate and conduct recruitment that is close to the candidate.
We hope that this CM series will deliver the real voices of companies that are hiring in close proximity to candidates, and that they will be aware that “recruitment continues to change”. I made it.
Introduction of participating companies
Ebook Initiative Japan Co., Ltd., which appears as the fifth installment of the series, uses sonar ATS to manage both new graduate and mid-career recruitment, and has achieved results for essential recruitment activities and best matching. increase. Sonar ATS centrally manages recruitment activities that involve many internal departments, and automates the submission of documents after accepting a job offer. By using the time created in this way to spend more time face-to-face with each candidate and eliminating mismatches, we have achieved results such as a 0% turnover rate three years after joining the company.
Performer introduction, comment
eBook Initiative Japan Co., Ltd.
Mizuki Nakamura
Thank you for giving us this precious opportunity.
Before introducing sonar ATS, our recruitment issue was the turnover of new graduates due to mismatches. The reason for this was that the recruiting staff were busy with recruiting clerical work and did not have enough time to face candidates.
After introducing sonar ATS, my administrative time was significantly reduced, and I was able to spend more time working with candidates. We continue to face candidates, and our company has achieved a 0% turnover rate within 3 years of hiring new graduates.
I believe that hiring time should be spent face-to-face with candidates, not hiring paperwork. To make it happen, sonar ATS helps me.
I would be happy if this commercial conveyed the appeal of sonar ATS to everyone.
eBook Initiative Japan Co., Ltd.
new graduates development
Mr. Ryoto Sasaki
Thank you for giving me the opportunity to appear in CM. I don’t think I can have the same experience in the future, so it was a very valuable experience.
For me, who was looking for a job last year, I was able to find a job smoothly because all the communication related to recruitment was completed by sonar ATS. Also, since I was able to communicate well with interviewers and recruiters during job hunting, I am able to spend my first year as a member of society as I imagined without any anxiety after I got a job offer or joined the company.
During the shoot, I was able to honestly talk about what I was thinking at the time as a job-hunting student. Furthermore, through the shooting, I was able to learn about Mr. Nakamura’s thoughts on the hiring side, which I didn’t know at the time of job hunting, and it was a very meaningful time.
In the future, I will continue to devote myself to being even a little stronger. thank you very much.
Overview of eBook Initiative Japan Co., Ltd.
Company name: eBook Initiative Japan Co., Ltd.
Address: Sumitomo Realty & Development Fukuoka Hanzomon Building, 1-12-1 Kojimachi, Chiyoda-ku, Tokyo
Established: May 2000
Capital: 100,000,000 yen (as of the end of December 2022)
Business: Content digitization and distribution services, planning, development and production of electronic content, editing and publishing of books and magazines, paper book online sales service Website:
Recruitment site:
About recruitment management system “sonar ATS”
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The recruitment management system “sonar ATS” supports all recruitment issues under the vision of “improving the resolution of recruitment and realizing true matching.”
In 2022, we will celebrate the 10th anniversary of the service, and the companies that have introduced it are eBook Initiative Japan Co., Ltd., CyberAgent Co., Ltd., Dip Co., Ltd., Chatwork Co., Ltd., Toyota Motor Corporation, Yamaha Motor Co., Ltd., USEN Co., Ltd. -As of December 2022, the cumulative total of companies such as NEXT HOLDINGS and Leverage Co., Ltd. has exceeded 1,300.
・sonar ATS service site Thinkings Recruitment information
 Thinkings Co., Ltd. is an HRTech company centered on the recruitment management system “sonar ATS” under the mission of “creating a method that everyone can use to do their own work.” We are looking for people to create the infrastructure of the recruitment industry with the power of technology.
・ Recruitment page About Thinkings Inc.
Company name: Thinkings Inc.
Representative: Takashi Yoshida, President and Representative Director Established: January 2020
Location: 4-8-16 Nihonbashi Honcho, Chuo-ku, Tokyo KDX Shin Nihonbashi Ekimae Building 5F
Business description: HRTech business centered on recruitment management systems for new graduates and mid-career hires, and marketplace business that comprehensively supports the purchase and introduction of HR services
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