Tokyo Bookstore Commercial Association
Sales of selected books at member stores are 150%! Kyary Pamyu Pamyu has been selected as the 20th guest of the project “#Thursday is Monday” that aims to create a habit of visiting bookstores!
An interview video introducing Kyary’s “book that changed my life” will be released from February 23 (Thursday) Set up special shelves for Kyary’s selected books at about 180 member stores
Tokyo Bookstore Commercial Association (Location: Chiyoda-ku, Tokyo, Chairman: Hideharu Yahata) is the 20th project of “#Thursday is Monday”, which was started with the aim of creating a habit of visiting bookstores. With Kyary Pamyu Pamyu as a guest, an interview video featuring Kyary is available today on the special site and the official YouTube channel of the Tokyo Bookstores Commerce Association, “Tokyo no Honya-san ~That there is a bookstore in the town~”. It will be released on Thursday, February 23rd. In addition, the book selected by Kyary under the theme of “the book that changed my life” will be sold at about 180 bookstores that are members of the Tokyo Bookstores Commercial Association.
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Special page URL: https://honyoubi.com/
In order to break through the current situation of bookstores, which has decreased sharply in recent years, the Tokyo Bookstores Commerce Association has established a habit of visiting bookstores on Thursdays, which are located in the middle of the week, so that customers can take time to read books in their busy days. The “#Thursday is Monday” project, which aims to create, has started on October 6, 2022 (Thursday). More than a dozen celebrities,
influencers, and writers who love bookstores and books who sympathized with the idea of ”I want to save the bookstore from a pinch!” We are releasing interview videos in order to talk about encounters and episodes with. After the project started, we received a lot of feedback on SNS, and the sales of each guest’s “book that changed their lives” at union member stores reached 150%, and many people have participated.
Artist/singer Kyary Pamyu Pamyu helped us with the 20th “#Thursdays are today” project. In the first half of the video, Kyary, who often visits bookstores on a daily basis, selected 10 books that changed her life. He talked about “Manga that became painful” and so on. In the second half of the video, Kyary visited Konno Bookstore (Suginami Ward, Tokyo) and talked about how she toured bookstores and episodes related to bookstores and books.
This video will be released on Thursday, February 23rd on the special site and the official YouTube channel of the Tokyo Bookstores Commercial Association “Tokyo’s bookstores-There is a bookstore in the city-“.
In addition, Kyary’s selected books will be introduced and sold at about 180 bookstores that are members of the Tokyo Bookstores Commercial Association. In addition to installing in-store posters and banners at each store, we will liven up bookstores through various initiatives, such as distributing “#Thursday is Sunday Bookmark” based on the image of the bookshelf selected as a purchase privilege. “#Thursday is Monday” special shelf installation / sales store: https://honyoubi.com/assets/data/present_shoplist.pdf
* Bookmarks are also distributed at the above stores.
Special movie starring Kyary Pamyu Pamyu
Video URL: https://youtu.be/e6MvBz909wA
[Summary] A video series in which celebrities, writers, and
influencers who love bookstores introduce “books that changed their lives.” In the 20th installment, Kyary Pamyu Pamyu appears. We talked passionately about how to visit bookstores and the existence of “bookstores” for Kyary.
Click here for the bookstore that was used as the location
Konno Bookstore
Address: 3-1-8 Nishiogikita, Suginami-ku, Tokyo URL: http://www.konnoshoten.com/ Comment from Kyary Pamyu Pamyu
I am very honored to be able to participate in this project as one of the people who visits bookstores on a regular basis. For me, the “bookstore” is a presence that gives me a lot of imagination. From the 10 books I have selected this time, I have received many ideas that I would never have come up with on my own. I hope everyone will use this project as an opportunity to visit bookstores and get a lot of imagination from books! I also want to visit various bookstores. About the “#Thursday is today” project
In recent years, due to the rise of e-books and the increase in the online purchase rate of books, the number of bookstores nationwide has decreased dramatically (there were 21,495 bookstores in 2000, but 11,024* in 2020, about half). increase. In response to this
predicament, our association started the “#Thursday is Monday” project from Thursday, October 6th, aiming to create a habit of visiting the bookstore once a week. In the “#Thursday is Monday” project, more than 10 people who love bookstores and books select “books that changed their lives”, and videos of their encounters and episodes with books at bookstores are released sequentially. We will sell selected books at about 180 bookstores affiliated with our association. We will enliven the bookstore through various initiatives such as the installation of store posters and banners, and the distribution of the purchase bonus “#Thursday is a limited edition bookmark”.
*Almedia survey
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*From the left: First store installation, store poster image, store distribution bookmark image
“#Thursday is Monday” Official Twitter: https://twitter.com/honyoubi Tokyo Bookstores Commercial Association Official YouTube “Bookstores in Tokyo ~There is a bookstore in the city~”:
https://www.youtube.com/c/tokyo-shoten
Profile of Kyary Pamyu Pamyu
Born January 29, 1993.
In the summer of 2011, she made her major debut with the mini-album “Moshi Moshi Harajuku” produced by Yasutaka Nakata. Since 2013, he has successfully completed four world tours. In 2021, a new label “KRK LAB” will be launched as a place for free expression. In 2022, the largest nationwide tour will be held to commemorate the 10th anniversary of the debut. In April 2022, he performed at the world’s largest music festival “Coachella Valley Music and Arts Festival” and fascinated the whole world with a spectacular performance.
“HARAJUKU” and “JAPANESE POP” icon who continues to challenge expression without being bound by anything.
About the Tokyo Bookstore Commercial Association
The Tokyo Bookstore Commercial Association is organized around small and medium-sized bookstores (town bookstores) in Tokyo. It originated from the “Tokyo Book Dealers Association” established in 1888, and continues to this day. In order for the local bookstores to survive, we are working on promoting reading, increasing sales, joint purchasing, improving transaction conditions, etc. We will continue to work with pride in the fact that we can make a great contribution to society by continuing to operate a local bookstore that can directly deliver many good books to customers.
http://tokyo-shoten.or.jp/
Tokyo Metropolitan Association of Small and Medium Enterprises Special Support “Industry Revitalization Project Using Digital Technology” This project is commissioned by the Central Association of Small and Medium Enterprises in Tokyo, and is operated by the Tokyo Bookstore Commercial Association.
Details about this release:
https://prtimes.jp/main/html/rd/p/000000009.000109817.html
MAIL:cr@prtimes.co.jp