Adobe Qualcomm Introduces Adobe’s RT-CDP to Strengthen Customer Relationships with Real-Time Personalization

Adobe Inc.
Qualcomm Deploys Adobe’s RT-CDP to Enhance Customer Relationships with Real-Time Personalization

Deploying Adobe Experience Cloud, including Adobe Real-Time Customer Data Platform, to gain deeper insights and personalize customer experiences across the customer journey
・ Promote the use of Adobe Creative Cloud and Adobe Document Cloud to deliver content and services to the right audience
[March 1, 2023]
Adobe (Nasdaq: ADBE), headquartered in San Jose, Calif., today announced a collaboration with Qualcomm Incorporated (Nasdaq: QCOM) and its affiliates to support their digital strategies.
Qualcomm provides Adobe Experience Cloud (https://business.adobe. com/jp/), we will conduct highly personalized B2B marketing to strengthen customer relationships and grow our business. In addition, in order to reconstruct the customer experience of the developer community owned by the company, Adobe Commerce
( is used to directly communicate with individuals. Enable commerce transactions. The collaboration will allow Qualcomm to develop new customers while driving growth across Qualcomm’s existing customer segments, including mobile, automotive and IoT, and solidifying Qualcomm’s position as the world’s leading wireless technology innovator.
Qualcomm has launched the Adobe Real-Time Customer Data Platform
(RT-CDP) ( together with the Adobe Experience Platform. , Adobe Journey Optimizer
(, Customer Journey Analytics ( customer-journey-analytics/adobe-customer-journey-analytics.html) to integrate data across all channels, including CRM, lead generation, website visits, and email for governance and security. To do. You can also orchestrate content for experiences that span the buyer journey, from website visits to trade show visits, and create a feedback loop that allows insights to be shared broadly across the organization. These newly introduced applications are based on Adobe Creative Cloud ( and Adobe Document Cloud (https:/ / AEP uses data to deliver content and new services to the right audience at the right time. Qualcomm also launched Adobe Marketo Engage
( ), which provides an additional data layer on broader personalization campaigns.
Qualcomm Technology senior vice president and CMO Don McGuire said: “Customers have come to expect engaging, connected, and relevant brand experiences, whether the products they purchase are connected devices or the cutting-edge chips inside them. Adobe Experience Platform Integrates real-time personalization into our omnichannel approach to reimagine how we engage with our technology-hungry customers.” Anil Chakravarthy, President of Adobe’s Digital Experience Business Unit, said: “By deploying Adobe enterprise applications, Qualcomm now has an end-to-end solution that enhances the omnichannel experience for business customers and improves marketing performance. It will take our transformation to the next level and allow us to take a new approach to showcasing the innovative technology that the company offers worldwide.”
As B2B customers embrace new channels to engage with technology partners, the industry is also moving toward self-service models for some use cases. Leveraging AI and advanced data sharing capabilities for end-to-end personalization, Adobe Commerce will enable Qualcomm to create personalized and custom content for specific developer customer segments such as mobile, automotive and IoT. , allowing you to manage multiple businesses from a single platform and quickly update their web pages.
Qualcomm is also focusing on building brand engagement for developers, which was a major factor in expanding this collaboration. For example, AEP can quickly identify drone developers who visit the company’s website and gain insights using an automated, self-service workflow. AEP also supports a seamless transaction, which is important for customers who want to buy online, such as automakers looking to purchase advanced driver assistance system (ADAS) solutions. Your customers expect a smooth digital journey and the best e-commerce capabilities are essential to capturing new sales.
*This document is a press release released by the US headquarters on February 23, 2023
( -Relationships-With-Real-Time-Personalization/default.aspx). ■ About Qualcomm
Qualcomm enables a world where everyone and everything is
intelligently connected. With a unified technology roadmap,
efficiently extend the technologies that sparked the mobile
revolution, including advanced connectivity, high-performance and low-power computing, and on-device intelligence, to next-generation connected smart devices across industries. can. The innovations created by Qualcomm and our Snapdragon platform help enable cloud edge conversion, transform industries, accelerate the digital economy, and transform how people experience the world for the betterment of society.
Qualcomm Incorporated owns QTL, Qualcomm’s licensing division, and a majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly owned subsidiary of Qualcomm Incorporated, operates with its subsidiaries substantially all of Qualcomm’s engineering and research and development functions, as well as substantially all of its products and services, including QCT, Qualcomm’s semiconductor business. going. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. or its subsidiaries. Qualcomm’s patented technology is licensed by Qualcomm Incorporated.
■ About “Adobe”
With the mission of “Digital experiences that move the world”, Adobe supports corporate and individual customers to provide excellent customer experiences with three cloud solutions. Creative Cloud ( offers over 20 desktop and mobile apps and services for photography, design, video, web, UX, and more. Document Cloud ( ) makes it easy to create, edit, share, scan and sign digital documents, securely exchange and collaborate on any device. can go to Experience
Cloud ( ) powers content management, personalization, data analytics, and commerce to improve customer loyalty and long-term enterprise We help deliver superior customer experiences that drive significant success. Many of these products and services use Adobe’s artificial
intelligence (AI) and machine learning platform, Adobe Sensei (
Adobe Corporation is a Japanese subsidiary of Adobe Inc. of the United States. In the Japanese market, in order to promote digital
transformation that unleashes people’s creativity, we aim to realize a happy digital society that resonates with the heart, connects society, and is based on the vision of “mind, dance, digital.”
For more information about Adobe, please visit our website
(C) 2023 Adobe Inc. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries.
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