Asahi University Marketing Institute
“Nutrition support chocolate” developed in collaboration with Asahi University students is released at “JR Tokai MARKET”
This initiative won the “JR Tokai Award” at the “Idea Pitch Contest 2022” held in November 2022 by the student entrepreneur development project “Tongali” in the Tokai area.
Asahi University (President Katsuyuki Otomo Location: Mizuho City) Students studying product development at the Faculty of Business Administration Asahi University Hospital (Hospital Director Yoshiaki Kusaka Location: Gifu City), Suzuki Eikodo Co., Ltd. (CEO Den Suzuki Location: Ogaki) We will sell “Nutrition Support Chocolate” developed in a project with the city) at “JR Tokai MARKET” operated by Central Japan Railway Company.
This sale was triggered by the fact that this initiative won the “JR Tokai Award” at the “Idea Pitch Contest 2022” held in November 2022 by the student entrepreneur development project “Tongali” in the Tokai area. It was an opportunity to create a market.
For students, it will be a very valuable opportunity to learn practical things such as sales and promotions at online shops. “Nutrition Support Chocolate” is a cracked chocolate born from the problem of calorie and protein shortages for discharged patients, and is characterized by its delicious crunchy texture of roasted soybeans, puffed rice, and quinoa. It is supervised by Asahi University Hospital and manufactured by Suzuki Eikodo Co., Ltd. (Ogaki City), which has been in business for 145 years.
Asahi University (President Katsuyuki Otomo Location: Mizuho City) Students studying product development at the Faculty of Business Administration Asahi University Hospital (Hospital Director Yoshiaki Kusaka Location: Gifu City) Suzuki Eikodo Co., Ltd. (CEO Den Suzuki Location: Ogaki We will sell “Nutrition Support Chocolate” developed in a project with the city) at “JR Tokai MARKET” operated by Central Japan Railway Company.
This sale was triggered by the fact that this initiative won the “JR Tokai Award” at the “Idea Pitch Contest 2022” held in November 2022 by the student entrepreneur development project “Tongali” in the Tokai area. It was an opportunity to create a market.
For students, it will be a very valuable opportunity to learn practically, such as sales and promotions at online shops.
“Nutrition support chocolate” is a cracked chocolate born from the problem of calorie and protein shortages for discharged patients, and is characterized by its delicious crunchy texture of roasted soybeans, puffed rice, and quinoa. It is supervised by Asahi University Hospital and manufactured by Suzuki Eikodo Co., Ltd. (Ogaki City), which has been in business for 145 years.
※Tongali
Entrepreneurship education and entrepreneurship support programs conducted in collaboration with 18 universities in the Tokai region (as of February 2023), including Nagoya University. Since starting its activities in 2015, it has held seminars, workshops, contests, etc. throughout the year.
URL: https://tongali.net/
Details are below.
[Products for sale]
Released by Suzuki Eikodo Co., Ltd. as a “Nutrition Support Series” of Hitorijime Sweets
Sold as a set that combines the following two types, and as a set with the existing “Hitorijime Sweets”
● “Soymilk Chocolate” 32g per bag *Scheduled general sale price: 237 yen (tax included)
● “Hojicha Chocolate” 1 bag 32g *Scheduled general sales price: 237 yen (tax included)
[Release schedule]
“JR Tokai MARKET” is a shopping site that brings together a variety of online shops that offer popular items from stations and hotels as well as original railway goods.
March 31, 2023 (Friday) 17:00-
https://market.jr-central.co.jp/shop/c/casahi
Sales product overview
Hojicha Chocolate
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Details about this release:
https://prtimes.jp/main/html/rd/p/000000012.000105793.html
MAIL:cr@prtimes.co.jp