Equipe Co., Ltd.
POP UP SHOP will be held at LUMINE Shinjuku from 4/1. A 16-day limited event where you can experience the world view of the brand “Move well and rest well”.
The clean beauty brand “athletia” developed by Equipe Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, Representative Director: Masayuki Akahori) will be held for 16 days from April 1st (Sat) to 16th (Sun), 2023. POP UP SHOP “athletia active & go gym” will be held for a limited time at LUMINE Shinjuku store LUMINE 1, 2F Gallery 1. [Image 1
●Outline of POP UP SHOP “athletia active & go gym” for a limited time ・ Period: April 1, 2023 (Sat)-April 16, 2023 (Sun)
・Time: 11:00 open 21:00 close
・Place: Lumine Shinjuku Lumine 1 2F Gallery 1 (1-1-5 Nishi-Shinjuku, Shinjuku-ku)
・How to visit: Please come at your preferred time.
(You may have to wait if it is crowded.)
●Event concept
Move well and rest well.
Athletia is a brand that strengthens beauty and supports an active lifestyle through this well-regulated circulation.
This POP UP SHOP titled “athletia active & go gym” will focus on the active & go line, which is responsible for “moving well”, including the blockbuster product “Refreshing Deodorant Mist (quasi-drug)”. , you can experience the beauty in the active scene with high
portability and functionality. The venue is designed in the image of a fictitious gym. It’s an event that makes you look forward to the active season that starts to move.
And after moving, “rest well”. In the zone that embodies the breathe & sleep line, we offer a variety of experiential content for relaxation, such as breath methods and self-massage lectures in a space using “Switching Aroma Room Mist N”, mindfulness experiences, etc. Doing. Other At this event, you can try and purchase all the products of athletia, including skin care products from the tune & charge line. ● Event content and participation benefits
1. For those who tried “Refreshing Deodorant Mist (quasi-drug)” and participated in the “1 minute exercise bike challenge” and set a record of 10km / h, “Refreshing Hair & Body Shampoo” on a first-come, first-served basis Sample (8mL)” as a gift.
*The number is limited.
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2. For those who participate in the “Self-massage & Breath Method Experience”, we will present “6 Aroma Stickers x 5 Sheets” on a first-come, first-served basis.
*The number is limited.
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3. For those who participated in the “Mindfulness Experience”, we will give you a hinoki hook on a first-come, first-served basis.
*The number is limited.
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● W Chance
In addition, with the hashtags “#athletia” and “#athletia”, those who post photos of the POP UP SHOP on Instagram (feed or stories) or twitter will have a double chance! “Core Balance Oil Sample (5mL)” and “Core Balance Conditioning Lotion Sample (2mL)” will be presented. *The number is limited.
*Our staff will check your post.
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● Expanded products
LUMINE Shinjuku Limited Active Start Kit
Price: 8250 yen (tax included) *Limited quantity available
-Kit contents-
・Refreshing deodorant mist (quasi-drug) (actual product)
・Skin Protection UV Gel 50 (item on display)
・athletia original pouch
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LUMINE Shinjuku Limited Room Mist Kit
Price: 5500 yen (tax included) *Limited quantity available
-Kit contents-
・Switching Aroma Room Mist N (actual product)**
・Dual essence body oil 10mL (mini bottle)
・Gift bag L
**You can choose your favorite scent from all 4 types.
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●Special campaign
From April 7th (Friday), customers who purchase athletia products including Skin Protection UV Gel C or Lip Protection Essence for a total of ¥8,800 (tax included) or more will receive an athletia organic cotton bag set.
*The number is limited.
*Kits are not included.
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Details about this release:
https://prtimes.jp/main/html/rd/p/000000266.000014787.html
MAIL:cr@prtimes.co.jp