JINS Holdings Co., Ltd.
The only drive-thru* where you can buy glasses in the world! Renewal of “JINS Power Mall Maebashi Minami Store”!
JINS Co., Ltd. (Tokyo Headquarters: Chiyoda-ku, Tokyo, CEO: Hitoshi Tanaka, hereinafter JINS) will open a roadside store “JINS Power Mall Maebashi Minami Store” with a drive-through for eyeglasses on April 7, 2023 (Friday). ) will reopen. * According to JINS, as of March 30, 2023
The only store in the world where you can drive through glasses in Gunma Prefecture, one of the nation’s leading “car powerhouses” Gunma Prefecture is also known as one of the nation’s leading “car powerhouses”, with a very high driver’s license acquisition rate and the number of cars owned per household. Against this backdrop, in April 2013, JINS Power Mall Maebashi Minami Store opened in Maebashi City, Gunma Prefecture, as the world’s first roadside store with a drive-through eyeglass sales service. This innovative service became a topic of conversation for its convenience of being able to purchase and receive eyeglasses while riding in a car in areas where cars are the main means of transportation. I’m here.
Celebrating the 10th anniversary of its opening, the interior of the store has been renewed while maintaining the drive-thru function of the glasses. Based on the concept of “together with the community, to be a store that will continue to be loved for years to come”, it will be reborn as a space that incorporates Maebashi’s uniqueness while making the most of its history.
It has evolved into a space made up of fixtures and benches with the image of “bricks” full of Maebashi!
Makoto Tanijiri and Ai Yoshida of SUPPOSE DESIGN OFFICE, who worked on the design at the time of opening, are in charge of this renewal. In order to continue to be loved by the local community, the exterior of the store will remain unchanged, and the store will evolve into a space where you can feel the newness everywhere. The fixtures and counters use tiles inspired by the bricks often seen in the streets of Maebashi City. By using the same tiles on the three-dimensional benches that look like art pieces newly installed outdoors, we create a connection between the inside and the outside. While incorporating JINS’s corporate color, red, into the entire space with a new expression, we aimed to create an open space like a park where everyone can easily enter.
JINS Power Mall Maebashi Minami store will continue to develop stores that are rooted in the community so that they will continue to be loved by everyone in the area for the next 10 years.
[Store name] JINS Power Mall Maebashi Minami store
[Renewal date] Friday, April 7, 2023
[business hours] 10:00-20:00
[Address] 868 Shinboricho, Maebashi City, Gunma Prefecture 379-2143 [Phone number] 027-265-0167
[Number of deployments] About 1,150 types
[Store area] 58.02 tsubo
A park-like space that anyone can enter with an awareness of the connection between inside and outside
Furniture and counters inspired by the bricks that are often seen in the streets of Maebashi City.
A three-dimensional bench that looks like an art piece. Use the same material as fixtures.
SUPPOSE DESIGN OFFICE profile
SUPPOSE DESIGN OFFICE, an architectural design office led by Makoto Tanijiri and Ai Yoshida. Established in 2000. Co-organized with Ai Yoshida since 2014. Based in Hiroshima and Tokyo, he has been involved in many projects in a wide range of fields in Japan and overseas, including housing, commercial spaces, venue configurations,
landscapes, products, and installations. In 2023, we are expanding the scope of our business, such as starting the operation of commercial facilities with the relocation of the Hiroshima headquarters. Recently, the range of activities has expanded, such as opening “Shashokudo”, “BIRD BATH & KIOSK”, and “Superb view real estate” attached to the Tokyo office. His works include “SUPPOSE DESIGN OFFICE -Building in a Social Context” (FRAME) and the 20th anniversary non-fiction book “Beautiful Noise” (Shufunotomo).
Glasses drive-thru introduction
Opened in April 2013 as the world’s first glasses drive-thru! Go through the drive-thru lane next to the store, select glasses from the menu, and try them on in the car. If you choose glasses, you can check out on the spot. If it is a non-prescription package type glasses, you can receive it immediately.
-How to use-
Introduction to JINS
Eyewear brand “JINS” developed since 2001. 467 stores nationwide (*as of the end of February 2023). Glasses are sold starting from 5,900 yen including the cost of thin aspherical lenses, and there are always about 1,200 types of glasses from standard to trendy products in the store. The lightweight glasses “Airframe” and the blue light cut glasses “JINS SCREEN”, which were released ahead of the industry, overturned the concept of glasses and opened up new markets. We are constantly creating new innovations such as online fitting,
suitability determination, and development of new purchasing experiences with OMO.
Details about this release: