Mash Holdings Co., Ltd.
[Mash Beauty Lab] Pre-orders are sold out on the same day! The new cushion foundation of Beall Organics, which is a hot topic in TV commercials, will be released on Saturday, April 1, 2023.
As a new release campaign, we present an original mascot and a color puff that you can choose from 15 colors!
Mash Beauty Lab Co., Ltd. (Chiyoda-ku, Tokyo/President Hiroyuki Kondo) will launch a new product “Organic Aqua” from Beall Organics Co., Ltd. (Chuo-ku, Tokyo/Yumi Kudo, CEO) from April 1, 2023 (Saturday). Airless Cushion HAQURA bior” and “Organic Aqua Airless Cushion NATURA bior” are now available, and natural and organic select shops “Cosme Kitchen” and “Biople Beeple)” and “Make↗Kitchen” will be released at directly managed stores nationwide and WEB STORE.
Beol Organics cushion foundation that allows you to enjoy free makeup that is not bound by your personal color.
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Biol Organics released a cushion foundation made in Japan in 2016 with the theme of “Foundation is skin care”. Commitment to 100% beauty ingredients and naturally-derived ingredients, and currently has shipped more than 700,000 units, supporting daily excitement as a pioneer of domestic organic cushion foundations.
The new cushion foundation from Biol Organics is available in 6 colors that allow you to switch skin tones according to your mood and clothes.
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■Organic Aqua Airless Cushion Hakurabiol
Refill & puff ¥ 4,950 (tax included)
Dedicated compact case ¥990 (tax included)
・For everyday use for those with a blue base
・When you want to make the yellow base more transparent
・For those who want to tone up with white cherry extract and vitamin C derivatives
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■Organic Aqua Airless Cushion Naturabiol
Refill & puff ¥ 4,950 (tax included)
Dedicated compact case ¥990 (tax included)
・For daily use for those with a yellow base
・When you want to make your skin look healthier with a blue base [Image 5
No need for sunscreen, foundation or powder. Mask-friendly smooth finish all-in-one cushion foundation
The sunscreen effect is SPF50+, PA++++, which is safe even in summer. When the 100% beauty essence liquid penetrates into the skin, it changes to a smooth finish like powder. It can be used comfortably when wearing a mask or for those who are concerned about stickiness. Be more sustainable. Revolutionary original eco pouch
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We have developed a revolutionary original eco pouch that allows you to see the remaining amount at a glance and greatly reduces the amount of refill waste. Refill your foundation and use it continuously to make it even more sustainable.
Characteristics of Biol Organics 12
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・No UV absorbers (non-chemical)
・Even though it is non-silicon, it is moist and smooth. It transforms into powder and adheres to the skin.
・Blue light cut
・Moisture evaluation test completed (* Efficacy evaluation test completed to make fine wrinkles due to dryness less noticeable) ・Patch tested
・Moist and smooth with 100% natural ingredients
・Instead of water, domestic organic damask rose flower water is used as the main ingredient.
・Six roles: serum, base, sunscreen, concealer, foundation, powder ・Soap can be removed ・Free from preservatives, petroleum-derived ingredients, mineral oil, and synthetic fragrance
Discerning key ingredient
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・White cherry blossom complex (Oshima cherry leaf extract, fermented rice liquid)
(Contains HAQURA only)
Firmness, luster, and moisturizing ingredients
Developed an extract derived from white cherry blossoms for food grown without pesticides in Japan, fermented rice extract and premix [Image 9
・Domestic organic damask rose flower water
Moisturizing and conditioning ingredients
Spring water at the foot of Aso, one of the 100 famous waters selected by the Ministry of the Environment, is used as a main component instead of distilled water.
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Firmness, luster, protection, moisturizing ingredients
Centipeda kunningami, a medicinal herb that grows only in Australia, which is said to have strong UV rays, has a high antioxidant value and is a cutting-edge research ingredient for aging care in plant science. gift campaign
To commemorate the release, we will give a novelty gift to those who purchase the foundation and case as a set.
A set of key holders and color puffs of the rabbit's original character )
https://www.cosmekitchen-webstore.jp/ Beeple WEB STORE https://store.biople.jp/Makeup Kitchen WEB STORE https://makeup-kitchen.com/
About Mash Beauty Lab Co., Ltd.
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https://www.mashbeautylab.com/Details about this release:
https://prtimes.jp/main/html/rd/p/000001951.000018505.html
MAIL:cr@prtimes.co.jp