Ryohin Keikaku Co., Ltd.
3/7 (Tue) MUJI Expansion of clothing using “hemp”
Natural materials with low environmental impact that grow in an environment close to nature
Ryohin Keikaku Co., Ltd. (Toshima-ku, Tokyo/President Nobuo Domae), which develops MUJI, will increase the number of clothing items that use the natural material “hemp”, which has a low environmental impact. A total of 15 items for the 2011 spring/summer season will be released sequentially from March 7 (Tuesday) at MUJI stores nationwide and online stores. We are expanding our range of products and services that support the basics of life in order to realize a comfortable lifestyle and society. This “hemp” clothing item is part of an effort to learn from the wisdom of the world and expand the use of
eco-friendly natural materials to create basic clothing that is comfortable to wear according to the season.
■ “Hemp” grown in an environment close to nature
Since its birth in 1980, MUJI has continued to create products while adhering to the three perspectives of “selection of materials”, “inspection of processes”, and “simplification of packaging”. “Hemp” is a familiar natural material that has been used in Japan for a long time, such as bags and ropes, and is a type of hemp. It is a plant with little environmental impact that grows in an environment close to nature where there is nothing to do. It grows quickly and can be harvested after growing to a height of about 3m in about 3 months. Like other hemp, it has excellent breathability, moisture absorption and desorption, and quick drying. In addition, the durable material has firmness and stiffness, and the more you wash it, the softer and more comfortable it will become on your skin.
MUJI has started selling clothing made with hemp at some stores and online stores from the spring/summer 2021 season. We have been selling shirts and pants so far, but in the spring / summer season of 23, we will expand the number of items to be developed, and a total of 15 items for men and women will be sold at all MUJI stores * and online stores. *Excluding small stores
■ A wide range of products from shirts to knitwear and bottoms Taking advantage of the high breathability and quick-drying properties of hemp, it features a cool and comfortable fit that makes it easier to spend the hot and humid Japanese summer. Taking advantage of the atmosphere of the material, we have created a silhouette with just the right amount of room. Men’s items include jackets and pants that can be used as shirts and setups, and women’s items include refreshing knits, shirts, blouses, and flared skirts. We will develop natural colors, such as generation that makes use of the color of the material.
Ryohin Keikaku will continue to promote product development that takes into account the use of natural materials and the reduction of environmental impact, with the aim of realizing a “comfortable lifestyle and society.”
◇ Product lineup *See attachment
Details about this release: