M Style Japan Co., Ltd.
Swallow’s nest “BI-SU” carries out a campaign in conjunction with “International Women’s Day” on March 8
～Happiness for women all over the world at the Miracle Nest～
The sustainable cosmetic brand “BI-SU-Bees-” (M-Style Japan Co., Ltd. / Fukuoka City, Fukuoka Prefecture / Representative Director: Mikiya Inatomi) using natural swiftlet nests will be launched in conjunction with International Women’s Day (*) on March 8. The campaign “BI-SU for WOMEN project” is being carried out from March 1st (Wednesday) to March 31st (Friday).
*Established by the United Nations in 1975 to celebrate the
empowerment of women’s rights and social participation.
I want to spread the swallow’s nest that makes women happy all over the world. [Image 2
Known as a luxury ingredient, the swiftlet’s nest is a “food that pregnant women should eat” in Greater China, and is also known as a “gift before and after childbirth”. In addition, it is a food that has the potential to support women throughout their lives, such as postpartum damage care and menopausal hormone balance support. In this campaign, if you follow the BI-SU official Instagram account and post BI-SU products with a specific hashtag, we will donate the same number of BI-SU products to mothers who are suffering from postpartum body damage. increase. In addition, BI-SU skin care products will be presented to the three best reviewers. Haruka Nohara’s Instagram live will also be held on March 8, the day of International Women’s Day.
In order to solve the problems of many women, BI-SU will continue to carry out various initiatives such as promotion of the femcare project by appointing Dr. Soda, an obstetrician and gynecologist, as an advisor, and tie-ups with postpartum care hotels. increase.
*The nests of wild swiftlets handled by BI-SU are after the chicks have left the nest.
■ Target web page
■ How to participate
If you follow BI-SU official Instagram and add the hashtags “#bi_su”, “#Swallow’s Nest” and “#International Women’s Day” and post photos and comments of “BI-SU Extract Jelly Stick Pine”, the same number of BI-SU products will be donated to mothers suffering from postpartum body damage. BI-SU skin care products will be presented to the 3 best contributors.
■ Comment examples
・ What you usually feel about femcare
・Future expectations for BI-SU femcare initiatives
・What do you think “beauty” is?
・Impressions of BI-SU extract jelly stick pine
■ Campaign target products
・BI-SU Extract Jelly Stick Pine
■ Gift contents
・BI-SU Lotion (50ml)
・BI-SU Serum (30ml)
・BI-SU Face Cream Floral (20g)
■ Campaign period
Wednesday, March 1, 2023 to Friday, March 31, 2023
Instagram live commemorating the campaign
“International Women’s Day Special Project
Haruka Nohara x BI-SU Collaboration Live -What is essential beauty and health in modern times?
All women want to be beautiful and healthy forever.
In recent years, as movements such as “SDGs” and “ethical” have been gaining momentum, the question “How can we become beautiful and healthy?” is being asked again. In this Instagram live, Haruka Nohara, who is active on the theme of [sustainable health beauty], will answer your questions and share your thoughts on the essence of beauty. ·Implementation date and time
March 8, 2023 (Wednesday) 22:00-
・ Implementation account
Haruka Nohara Account
[M Style Japan Co., Ltd.]
M-style Japan has a corporate philosophy of creating surprises and happiness around the world, and has developed a sustainable cosmetic brand “BI-SU” that utilizes 100% natural swiftlet nests that are never used again after the chicks leave the nest. We are here. The swiftlet’s nest, which is the raw material, was collected in Malaysia by representative Inatomi himself. Bird’s nest contains 200 times more sugar chain nutrient sialic acid than royal jelly. Sialic acid supports sugar chains, which are cellular antennas, and is involved in brain development (*1) and memory learning ability (*2) in infants, and sugar chains are involved in the implantation of fertilized eggs (*3).
BI-SU will start the femcare project in 2022. In the future, I would like to support women around the world with Swallow’s Nest, such as solving the problem of declining birthrates and supporting working women through infertility treatment and menopausal symptoms. [References]
*1 Effects of sialyl oligosaccharides derived from chicken eggs on improving learning ability Mamoru Koketsu, Katsuyasu Nakata, Geneja L.R., Kim Joo, Takehiko Yamamoto
*2 Functionality of sialic acid (N-acetylneuraminic acid) Tsuyoshi Watanabe, Mamoru Koketsu
*3 Role of glycans in implantation B. A. Fenderson, Tatsuya Yamagata Company name: M Style Japan Co., Ltd.
Representative: Mikiya Inatomi
Brand name: BI-SU
Location: Tenjin MENT Building 9F, 1-20-2 Imaizumi, Chuo-ku, Fukuoka City, Fukuoka Prefecture
Official website: https://www.bi-su.jp/
■ Inquiries regarding this matter
Public Relations and PR Manager Chika Tomono
Details about this release: