GATARI We will conduct a demonstration experiment of a tour using MR technology inside the Nikko Kanaya Hotel, which is a registered tangible cultural property of the country!

We will conduct a demonstration experiment of a tour using MR technology inside the Nikko Kanaya Hotel, which is a registered tangible cultural property of the country!
~ TOBU Open Innovation Program adoption measures 6th round ~
Tobu Railway (Headquarters: Sumida-ku, Tokyo) and Kanaya Hotel Co., Ltd. (Headquarters: Nikko-shi, Tochigi) have joined GATARI Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo), a startup that develops and operates Mixed Reality (MR) technology. ), the Nikko Kanaya Hotel, which will celebrate its 150th anniversary this year, will conduct a demonstration experiment on the introduction of voice attractions using GATARI’s MR technology, “Nikko Kanaya Hotel MR Tour Guided by Founder Zenichiro Kanaya” in April 2023. It will be held from the 29th (Sat/holiday).
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This is the sixth adoption measure of the “TOBU Open Innovation Program”, a business co-creation program that utilizes open
innovation, which has been implemented by Tobu Railway since November 2021. Verification of adding high value to tourist facilities and services by DX It is a measure to be implemented for the purpose of This demonstration experiment will be an effort to convert the in-house guidance tour that has been held for many years at the Nikko Kanaya Hotel, which is a national tangible cultural property, into DX using the MR platform “Auris” developed by GATARI. . By combining 3D scanning technology and positioning technology, etc., GATARI’s technology that records image and audio data in space without modifying existing facilities, special devices according to the user’s position, line of sight and movement It is a sound attraction that allows you to feel as if the guide is next to you as you tour the 150-year-old Nikko Kanaya Hotel. This audio attraction was created with the concept of Zenichiro Kanaya, the founder of Kanaya Hotel, reviving in the present age and guiding the hotel with his own “voice”, providing pleasure other than staying at the hotel. We will try to improve the experience value.
Through the above co-creation program, we will continue to aim to provide high-quality tourism services and improve the value of group-related facilities.
Overview of the TOBU Open Innovation Program Demonstration Experiment “Nikko Kanaya Hotel MR Guided Tour Guided by Founder Zenichiro Kanaya” 1 Implementation period April 29, 2023 (Saturday/holiday) to May 31, 2023 (Wednesday)
2 Implementation facility
Nikko Kanaya Hotel
*Click here for the official website: 3 Implementation details
After wearing a special device and receiving a simple operation explanation from the hotel staff, it will be a voice attraction where you can go around the building by yourself while looking at the map for the guided tour of the building. Based on information such as the customer’s location and line of sight, Zenichiro Kanaya, the founder of the museum, talks to customers about the history of the museum through a dedicated device.
4 Application method, etc.
[Table 2: ]
About the TOBU Open Innovation Program
It has been implemented since 2021 as a program to solicit co-creation ideas that utilize the Tobu Group’s tourism assets and support their business verification and commercialization. We received 125 applications for the 2021 program, and we have received many applications for the 2022 program. To date, we have conducted six demonstration experiments, including this one, and are considering implementation. Please refer to the following URL for details. [Image 2d34007-39-fcd8b9ea694590d73ee8-2.png&s3=34007-39-423e46cf54bd931e65f5db3325476eb3-1156x602.png About Auris
“Auris” is the world’s first mixed reality platform that enables a one-stop operation on a smartphone application, from spatial scanning to spatial editing (placement of triggers and actions), saving to the cloud, and multiplayer restoration and experience. (iOS application / iOS 15 or later, iPhone 6s or later). Obtained a patent (No. 6975489) in November 2021. So far, we have collaborated with Nomura Co., Ltd., Shonan Bellmare, Tokyo Metropolitan Government, etc.
Positioning is performed by matching the digital twin of the scanned facility with the actual scenery acquired by the camera, so there is no need to install beacons or sensors in the environment, regardless of whether it is indoors or outdoors, and cultural assets will not be damaged. In addition, it is possible to improve the experience value of the space while making use of the existing facilities. In addition, by acquiring the user’s position information in three dimensions with high precision from the camera, detailed interactivity such as changing the sound production according to the direction of the user’s line of sight and natural body movements such as “sitting on a chair”. and deliver an immersive first-person music experience that makes you feel like you’re the main character in a game or movie while still in the real world.
“Auris” Official Website:
About GATARI Co., Ltd.
GATARI Co., Ltd. is a Mixed Reality startup that aims to create a future infrastructure where the digital and real worlds merge, with new entertainment as a starting point. With the vision of “creating a world where people and the Internet merge”, UT-virtual
(, the largest VR student group in Japan based at the University of Tokyo, was founded in 2016 by Takeshita. was established in Until now, we have explored, researched and developed various spatial services created by fusing the real and digital worlds using game engines. We currently have a team of Mixed Reality engineering and audio experts who continue to leverage their respective areas of expertise to create future audio experiences that go beyond the 100+1 experience of existing formats.
Company name: GATARI Co., Ltd.
Address: Daiki Building 4F, 16 Kanda Matsunaga-cho, Chiyoda-ku, Tokyo Representative: Shunichi Takeshita
Established: April 2016
Business: Development of the Mixed Reality platform “Auris”, production of MR content, etc.
Details about this release:

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