Humming PR Secretariat
The number one cause of laundry finish stress is the “dry smell”. About 60% or more of people are drying indoors or cloudy, even if it adversely affects the finish. Many modern women have no choice but to give up!
Kao Humming Deodorizing Reality | Conducting “Survey on Laundry” for New Life
Kao Corporation’s clothing softener “Humming Deodorant Reality” recently conducted a survey on women’s daily laundry. As a result of the survey, in addition to the stress and satisfaction related to daily laundry, it became clear that there is a “can’t help washing problem” that people have given up on because they can’t help it. With the arrival of the new living season, more and more people are starting to live alone, organizing their belongings, and preparing for their new environment. “Humming”, which supports you to spend your days comfortably and with a smile, aims to be a brand that eliminates unpleasant things that occur in laundry and clothing life and makes you feel comfortable. We will help you solve the problem that is not there.
We conducted a survey on issues related to laundry, which is one of the essential household chores in daily life.
Humming deodorant experience Brand site: https://www.kao.co.jp/humming/shoushu/ [Main points of the survey results]
● 84.4% of people are stressed about the finish of their laundry, and the most stressful is “smells like half-dried”.
●A symbol of how busy modern women are!
1st place: “Take in the laundry before sunset”, 2nd place: “Don’t overpack it, turn the laundry with the right amount”, 3rd place: “Expose the laundry to the sun”
● More than 75% of respondents answered that they were concerned about the day’s “weather” when doing laundry.
More than 90% of people have no choice but to wash even on cloudy days, even if they know that it will adversely affect the finish. ● “Weather” that I can’t help myself, “I can’t do laundry” that I have no choice but to give up
“Room drying”: 71.8%, “Outdoor drying on cloudy days”: 57.1%
[Table 2: https://prtimes.jp/data/corp/97585/table/9_1_799e6cc21b68115ea2eb5cf32b09043e.jpg ]
86.0% of women feel stressed about washing clothes every day. When asked about stress related to laundry, the most common answer was “the laundry is not completely dry (20.9%)”, followed by “I have to worry about the weather on the day I want to do laundry, such as rain or cloudy weather”. (20.1%)” and “Folding the laundry (11.3%)”. In addition, next to the top 3 above, “smell from the laundry being dried (9.5%)” was cited as the cause. I found that many people feel stressed about the finish of the.
84.4% of women are stressed about the finish, and the number one stress they feel is “it smells half-dried”
“When asked what applies to stress related to finishing, 1st place “Smells like half dry (17.1%)”, 2nd place “Eri / sleeves / socks have not come off (13.6%)”, 3rd place “Hair” (13.6%)” was the result. It turns out that more than whether the dirt is removed, the odor is a concern when it comes to the finish of the laundry.
A symbol of how busy modern women are! “Weather” is the key to improving the finish!
In the question about what I want to do in order to make the laundry look good, but I can’t do it in my daily life, the first place is “take in the laundry before sunset (37.1%)”, the second place is “packing.” Don’t overdo it, turn the laundry with an appropriate amount (35.7%)”, 3rd place “Expose the laundry in the sun (34.8%)”, Conversely, the top 3 things that can be done is 1st place “Hanging out immediately after washing” (65.6%)”, 2nd place “Do laundry on a sunny day (62.4%)”, 3rd place “Have space between clothes to dry (57.2%)”, more than 60% of people said that the finish was good. You can see that the laundry is done with care.
To relieve the stress related to the finish of laundry, what you want to do but can’t do for a good finish 3rd place “Exposing the laundry to the sun (34.8%)”, such as “weather” that you can’t help yourself It is considered necessary to solve the problem related to ”.
About 75% or more of the women answered that they were concerned about the “weather” of the day when doing laundry. More than 90% of people have no choice but to wash clothes even on cloudy days, even if they know that it will adversely affect the finish.
In fact, about 75% of people were concerned about the weather when doing their laundry. In addition, more than 90% of people wash on cloudy days, which is the cause of the most stressful feeling about the finish, “the smell of half-dried clothes”. I found that there is a problem of “I can’t help but wash” that people give up and wash even if they think that the finish may be bad.
The “weather” is out of my control, and I’ve given up thinking that it won’t be a good finish. The “problem that can not be washed” is clear. “Indoor drying”: 71.8%, “Outdoor drying on cloudy days”: 57.1% Specifically, we conducted a specific investigation on the “impossible problem of washing”, where we thought that it might have an adverse effect on the finish, but gave up on things such as dryness and odors due to the weather that we could not control. , 71.8% answered “to dry indoors”, followed by “to dry outside on cloudy days” at 57.1%. [Image 5
In this survey, we found that busy modern women are trying to wash their clothes for a good finish, but at the same time, they are giving up on the odor stress caused by the weather that they can’t help themselves. The “problem of not being able to wash” was highlighted. Details about this release: