Ito-Yokado Co., Ltd.
“Mother’s Day Gift” lifestyle products will be released from April 17 (Monday) The theme is “flower collaboration”! A total of 32 types of flower pattern items such as clothing and miscellaneous goods are available! A full lineup of products such as “Hibiya Kadan”, which was very popular last year, and the fashion goods brand “kippis”, which will be the first collaboration
Ito-Yokado Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Tetsuya Yamamoto, hereinafter referred to as Ito-Yokado) announced on April 17 as part of the “Mother’s Day Gift” that is being developed at 126 Ito-Yokado stores nationwide and online shopping. From Sunday (Monday), lifestyle products such as clothing and miscellaneous goods will be released at 83 stores.
This year’s Ito-Yokado “Mother’s Day Gift” lifestyle products are based on the theme of “flower collaboration” and have a rich lineup of flower patterns that conveys daily gratitude to mothers.
Continuing from last year, in addition to T-shirts, parasols, and flower soaps from the collaboration item ‘shitoyaka’ with ‘Hibiya Kadan’, Ito-Yokado’s adult daily clothing brand ‘GALLORIA’ and the flower art unit ‘plantica’ Tika)” produced fashion items that collaborated for the first time. We have a lineup of casual everyday items. In addition, Ito-Yokado and Takarajimasha’s collaboration project “& STANDARD” and sweet are the first tags! Expand skirts and dresses. In addition, the first collaboration with the Scandinavian design fashion goods brand “kippis”. We have a lineup of flower pattern miscellaneous goods such as bucket hats, handkerchiefs, and body bags.
*May not be available at some stores.
[Image 1
“Hibiya Kadan” collaboration product 1.
[Image 2
“GALLORIA x plantica” collaboration product 1.
[Image 3
Takarajimasha’s magazine “sweet” collaboration product (& STANDARD) ■ Introduction of “Mother’s Day Gift” lifestyle flower collaboration products (partial)
Sale period: From April 17th (Monday) to May 14th (Sunday)
※The photograph is an image.
*May not be available at some stores.
* The deployment start date varies depending on the product. It will be rolled out sequentially from mid-April.
[Image 4
“Hibiya Kadan” collaboration product 1.
-“Hibiya Kadan” collaboration product-
Continuing from last year, new products will be released from the collaboration item “shitoyaka” with “Hibiya Kadan”. We have a lineup of clothing such as T-shirts that are easy to wear with a moderately clean silhouette, knit boleros that can be used in matching colors, pajamas and room wear. Small items such as sandals, fans, and parasols are also available. It has a spring-like design that is all unified with flower patterns.
In addition, a colorful soap flower bouquet is also available. We have 3 types, 3 wheels, 5 wheels, and 9 wheels, so you can choose according to your needs.
[Image 5
“Hibiya Kadan” collaboration product 2.
[Representative item 1.: Apron]
Feminine and vivid floral patterns add glamor to your daily life at home. Price: 2,990 yen (3,289 yen including tax)
[Representative item 2.: Shitoyaka 5-wheel bouquet]
A gorgeous bouquet type soap flower. It is ideal for gifts because it comes with a special bag.
Price: 2,480 yen (2,728 yen including tax)
About “Hibiya Kadan Co., Ltd.” https://www.hibiya.co.jp/
Founded in 1872. Currently, there are about 190 stores nationwide. We continue to propose high-quality, high-value-added lifestyles through flowers and greenery, such as wedding decorations, flower gifts, sales of fresh flowers, and floral design content services.
[Image 6
“GALLORIA x plantica” collaboration product 1.
-“GALLORIA x plantica” collaboration product-
The first collaboration between Ito-Yokado’s adult daily clothing brand “GALLORIA” and the flower art unit “plantica”, whose creative director is flower arrangement artist and flower artist Takashi Kimura. A wide variety of items such as T-shirts, cardigans, sub-bags, pouches, and aprons. A flower pattern item that is also recommended as a gift.
[Image 7
“GALLORIA x plantica” collaboration product 2.
[Representative item: cardigan]
A knit cardigan made of different materials with a flower print on the front design.
Price: 4,990 yen (5,489 yen including tax)
About “GALLORIA”
Just basic is not enough, it looks neat and sceneless without being too gorgeous with just the right amount of trends. This is an adult daily clothing brand with a modern atmosphere that fulfills such wishes. At an affordable price, we will develop a collection that is close to your lifestyle with a wide variety of variations.
About “plantica”
“plantica” is a brand of authentic and realistic floral designs created by flower artists from “fresh flowers”. The delicate and colorful plantica floral pattern, which makes you feel as if you are holding a real flower, expresses the essential and expressive world view of flowers that cannot be expressed in illustrations or graphics. [Image 8
Takarajimasha’s magazine “sweet” collaboration product (& STANDARD) -Takarajimasha’s magazine “sweet” collaboration product (& STANDARD)- Ito-Yokado and Takarajimasha’s collaboration project “&STANDARD” and sweet team up for the first time! Under the theme of “adult floral pattern”, we develop items that are both fashionable and easy to wear. We have a lineup of 4 types of dresses, skirts, blouses, and skirts, and we have a versatile player that can be worn by both ladies and casually depending on the accessories you match.
[Representative item: dress]
A mature dress with seasonal balloon sleeves and a gentle floral pattern. Price: 4,990 yen (5,489 yen including tax)
About “&STANDARD”
Ito-Yokado, which sells products that support daily life, and Takarajimasha have teamed up to form a new project. The editorial departments of Takarajimasha’s magazines have carefully selected fashionable and comfortable items under the theme of “new everyday items.” We will propose exciting products that can only be experienced at Ito-Yokado, where people say, “This is what I wanted!”
[Image 9
“kippis” collaboration product
-“kippis” collaboration product-
A collaboration with “kippis”, which is characterized by textile designs with warm motifs and sophisticated colors by designers active in Northern Europe, and flower pattern motif items. The lineup includes fashion items such as bucket hats, caps, and gauze scarves, as well as miscellaneous goods such as umbrellas and handkerchiefs for both rain and shine.
[Representative item: backpack with pouch]
The multi-pocket design is also recommended for mothers bags. It also has two cooler pockets.
Price: 5,990 yen (6,589 yen including tax)
About “kippis”
Kippis means “Cheers” in Finnish. At the end of the day, the moment of “cheers” that gives us a sense of relief is like a reward in our daily lives. We are developing designs with the image of such a warm moment. Designers active in Northern Europe are in charge of the design. We create a variety of items with warm motifs and textile designs in sophisticated colors.
Details about this release:
https://prtimes.jp/main/html/rd/p/000000029.000018950.html
MAIL:cr@prtimes.co.jp