Yogibo Co., Ltd.
[New Yogibo CM] Riki Choshu appointed as an image character
TV broadcasting starts on April 10, 2023 (Monday) in Tokyo and Osaka
Yogibo Co., Ltd. (representative: Seiji Kimura / hereinafter referred to as “Yogibo”), which develops the magical sofa “Yogibo” that is too comfortable to move, has released 5 new commercials featuring “Riki Choshu”, a Yogibo user. , It will be broadcast nationwide from April 10, 2023 (Monday). Yogibo dive that Mr. Choshu is secretly doing at home. The blissful expression was captured in the video, so please take a look.
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Overview of the new CM
In the new commercial, not only is Yogibo comfortable to sit and sleep, but it is also refreshed by maintenance, and Mr. Choshu, who is known to love Yogibo even in his private life, to appeal that it can be used comfortably for a long time. demonstrated “Life with Yogibo”. “Replacement or washing of the outer cover” and “Replenishment of inner beads” that can be easily incorporated into daily care, and “Repair service (https://yogibo.jp/) that restores like new by professionals. repair)” with Mr. Choshu’s charming smile.
Of course, he also showed a relaxed expression without acting, sitting, lying down, and jumping into Yogibo. The appearance of Mr. Choshu showing a blissful expression while burying his body in Yogibo in the grassland, reminiscent of the commercial “Admire Japan with Yogibo”, which started airing in 2022 and became a hot topic, starring former racehorse Admire Japan. Please pay attention to
◆ TV broadcast start date: April 10, 2023 (Monday)
◆ TV broadcasting area: Tokyo / Osaka / Nagoya
◆ Appearance: Riki Choshu
New CM title:
・ “Revive me!” (30 seconds) https://youtu.be/Pk8Jc_MnUuM
・ “Add!” (30 seconds) https://youtu.be/-u_7LqPk5Eo
・ “Combine!” (30 seconds) https://youtu.be/wkmiNm8UeQc
・ “Wash!” (30 seconds) https://youtu.be/3Qv04mPwkOo
・ “Repair!” (30 seconds) https://youtu.be/GsuW-qVqLBo
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New CM making interview video
At the shooting site for two days, we are shooting a making interview video full of Mr. Choshu’s behind-the-scenes shots. In the making video, when the assistant director explained the lines, Mr. Choshu’s spontaneity stood out in the scene where he muttered anxiously, “It’s my articulation…”, and the scene where all the on-site staff were healed. NG scene. And in the interview video, it is a making interview video where you can enjoy Mr. Choshu’s personality, such as a story where you can see the private situation at home in Atami. Please take a look at the CM.
Video release date: April 10, 2023 (Monday) ~
CM making interview video: https://www.youtube.com/watch?v=SvNiihkNQ6c * CM making videos are being distributed sequentially on Twitter. Yogibo Official Twitter Account: https://twitter.com/yogibojapan Performer profile
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Riki Choshu
Born December 3, 1951, from Prefecture
During his time at Senshu University, he was active in wrestling and participated in the 1972 Munich Olympics.
In 1974, he made his debut with New Japan Pro-Wrestling led by Antonio Inoki, and changed his name from his real name, Mitsuo Yoshida, to “Riki Choshu” after an open call from fans.
Completely retired on June 26, 2019 at Korakuen Hall in Tokyo. The curtain fell on his turbulent professional wrestling life.
Suddenly started Twitter at the end of 2019.
After that, he opened his own accounts one after another on YouTube and TikTok. Now, as an influencer, he has gained high support from the younger generation who do not know anything about his active days. Background leading to the appointment of CM
Mr. Choshu’s first impression of Yogibo when it arrived at his home was that it was “like Andre’s pillow,” which would be nostalgic for wrestling fans at the time, but at the same time, it was compared to the comfort and convenience. I was professing sex on my Twitter. In this commercial, it is structured to increase awareness of “care methods” and “repair services” for customers who usually use Yogibo for a long time. We have decided to use her as an image character in a commercial.
In the past, five Yogibo users (Hajime Shacho, Rino Sashihara, Masahiro Ehara, Umi Asakura, Kamaitachi, * honorifics omitted) and former racehorse “Admire Japan” have appeared in commercials. The commercial featuring Admire Japan was selected as the “most impressive commercial” among all the commercials broadcast last year (14,052). (* Survey by CM Research Institute)
◆ CM special site: https://yogibo.jp/yomigaere-ore
About Yogibo
A lifestyle brand that handles relaxing items such as beaded sofas, interior furniture and household goods. Unlike conventional bead cushions, Yogibo’s bead sofa can be used as a bed, sofa, recliner, chair, etc., and its shape can be freely changed according to the application. As a state-of-the-art interior with high design, it is used not only at home but also in various places such as hotels, hot spring inns, camping and glamping facilities, and business scenes in offices. Currently, it is deployed in 8 countries around the world. In Japan, we have acquired the entrant rights to the highest motor sports in Japan, “SUPER GT”, and will participate as an official team. In addition, we contribute to society by sponsoring various events such as the WE League, Japan’s first women’s professional soccer league, producing and disseminating the Sensory Room, and supporting disaster-stricken areas. We are working with the aim of realizing a society that does not exist.
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Professional esports team “REJECT”
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Japan’s first women’s professional soccer league “WE League” [Image 7
Japan’s First Action Sports Tournament “X Games”
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Martial arts event “THE MATCH 2022”
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K-POP Award Ceremony 2022 MAMA AWARDS
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Advertisement “TANZAQ” that aims to solve sustainable social issues [Image 13
Social groups that advertise on TANZAQ (partial)
Company Profile
Company name: Yogibo Co., Ltd.
Representative: Representative Director Seiji Kimura
Location:
・Osaka Office Ginsen Bingomachi Building 2F, 3-6-5 Kawaramachi, Chuo-ku, Osaka 541-0048
・Tokyo Office Ginsen Nishi-Shimbashi Building 11F, 1-15-4
Nishi-Shimbashi, Minato-ku, Tokyo 105-0003
Established: February 1, 2002
Business description:
・ Sales and operation of “Yogibo”, a magical sofa that is too comfortable to move https://yogibo.jp/
・Advertisement “TANZAQ” aiming to solve sustainable social issues https://tanzaq.jp/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000120.000018338.html
MAIL:cr@prtimes.co.jp