Primavera Co., Ltd.
The first female-only event where you can get unique gifts from Takasaki City, Gunma Prefecture, a variety-based reuse shop that is a hot topic for its unmatched curry! “Tone Bookstore Girls” will be held for a limited time from April 15th!
Primavera Co., Ltd. (Ota City, Gunma Prefecture/Representative Mitsuhide Yoshikawa), which has 4 business divisions and 58 locations, including reuse business mainly in the northern Kanto region, has a group annual sales of about 4.7 billion yen. We will hold a
limited-time event “Tone Bookstore Girls” from April 15th (Sat) to June 25th (Sun). It is an event where “only women” can enter the store during the business hours that are moved forward one hour on days with a 5 during the period. A woman said, “I’m interested, but it’s hard to enter the store.”
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[Points of this release]
In order for women to feel free to use Tone Bookstore, we will hold a “Tone Bookstore Girls” event where only women can enter.
Unique visitor gifts unique to Tone Bookstore and additional gifts prepared by answering the questionnaire
[Reason for holding Tone Bookstore Girls]
99% of Tone bookstore’s customers are male, but since about 6 years ago, the number of couples and female customers has increased. Currently, there are stores where female customers have increased to about 10%. There are various reasons for this, but I think the biggest factor is that “Zenren Curry” and “Femtech” have become a hot topic. Zetsuren Curry, developed by Tone Shoten, won the Curry of the Year 2023 award, and we have increased the number of femtech goods we handle, but there are also more voices from women saying, “I’m interested, but it’s hard to enter.” I was.
Therefore, in order to provide an environment where it is easy to enter the store, we decided to plan and hold an event called “Tone Bookstore Girls” where only female customers can enter.
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[Tone Bookstore Girls Event Overview]
Holding store: Tone bookstore Takasaki store
Address: 1244 Kaizawacho, Takasaki City, Gunma Prefecture 370-0042 Phone number: 027-370-5938
Hours: 9:00 am to 10:00 am Only women can enter
*Normal business from 10:00 to 2:00
Store area: 660 square meters
Number of parking lots: 45
Sale items: Books, DVDs, joke goods, food, apparel, miscellaneous goods Purpose: Have women who have been hesitant to enter the store feel free to come to the store
Schedule: Days with 5 every month (5th, 15th, 25th)
Period: April 15th to June 25th, 2023
Participation method: OK if you come to the store on the day Privilege 1: Unique free gift for the first 20 people on each day Privilege 2: Additional gifts for simple questionnaire answers [Summary of unequaled curry]
Product name: Zetsuren Curry
Spicy: medium spicy
Contents: 180g
Size: Length 180 x Width 130 x Depth 20 (mm)
Ingredients: beef (made in Mexico), vegetables and fruits (onions, apples), red wine,
curry roux, beef extract, sugar, mango chutney, curry powder, yeast extract, Arginine, Citrulline, Guarana Powder, Garlic, Maca
Sales location: All Tone bookstores, online shopping site nairu, Amazon Suggested retail price: 500 yen + tax (price cut from 999 yen + tax from 2023) Awards: Curry of the Year 2023 Special Category Award
* Zetsuren is used in the original sense of “excellent” and “extraordinary”. *Exclusive Curry HP: Exclusive HP: https://zeturincurry.nile.life/ * Zetsurin Spice HP: https://zeturincurry.nile.life/spice.php * Zetsurin Curry / Zetsurin Spice Mail Order:
https://www.amazon.co.jp/s?k=%E7%B5%B6%E5%80%AB%E3%82%AB%E3%83%AC%E3 %83%BC&ref=bl_dp_s_web_0
[What is Curry of the Year? ]
This award was established by Curry Research Institute in 2017. Curry of the Year 2023 Organizer release
https://prtimes.jp/main/html/rd/p/000000293.000033279.html
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Details about this release:
https://prtimes.jp/main/html/rd/p/000000039.000084226.html