Unilever Japan Customer Marketing Co., Ltd.
Sold out immediately after pre-sale! Won 1st place in Rakuten Ranking 2 divisions! New hair care brand “NEXXUS” launched nationwide National release commemoration! “Full refund campaign if you are not satisfied with the feeling of use” will be held nationwide from April 10 (Monday)
Unilever Japan Customer Marketing Co., Ltd. (Headquarters: Meguro-ku, Tokyo, President: Joy Ho) has been researching “hair science” for about 40 years, focusing on proteins according to hair concerns. The hair care brand “NEXXUS” will be released nationwide from April 10 (Monday).
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“NEXXUS” was born in 1979 in the United States by the founder who is a hairdresser and a scientist. About 40 years since the brand was founded, we have focused on the proteins that make up about 90%*1 of our hair, and as a result of continuing research at the molecular level, we have become a proven brand that has won numerous awards in the United States. In Rakuten pre-sale, which started on February 15 (Wednesday) when it landed in Japan, Rakuten Weekly Ranking * 2 Ranked No. 1 in sales * 2 in two categories: “Hair Care / Styling Division” and “Shampoo / Treatment Set Division”. Earn. Many people have already realized the product power of “NEXXUS”.
“NEXXUS” has confidence in its product power, so we have decided to hold a “full refund campaign” along with the nationwide release. We hope that many people across the country will pick up “NEXXUS” and experience the high functionality of the product with their own hair. ◆ What is the NEXXUS brand?
Prescription design of a new concept ““By hair problem”
protein-derived ingredient * 4 combination”
Based on the fact of “protein loss” that the amount of protein lost from hair varies depending on the degree of damage, we have realized a new formulation design that focuses on the constituents of protein for each hair problem.
The “Intense Damage Repair” series, which cares for damage, contains hydrolyzed keratin protein *5, which contains many amino acids that make up hair, and black rice extract ingredients *6, which contain a large amount of glutamic acid. Manageable Series” contains hydrolyzed elastin protein*7 containing glycine, alanine and proline, and green caviar extract*8 including glutamic acid and aspartic acid.
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With a prescription design that carefully selects protein-derived ingredients according to your hair concerns, you can achieve glossy hair down to the ends, just like you just returned from the salon. Product development tailored to Japanese hair quality
We will release a newly developed product with a unique formula that matches the hair quality of Japanese people.
1. Sulfate-free * 9 formulation newly adopted for shampoo
Compared to Westerners, Japanese people wash their hair more frequently, and they tend to lose protein more easily when washing their hair.
Therefore, we adopted a sulfate-free formula for our shampoo. Optimizations throughout the formula protect and wash your protein. 2. Optimize the familiarity of the treatment
Asians have thicker hair than Westerners and have a structure that makes it difficult to treat. By adopting a treatment that has a micro-level mille-feuille-like structure, it blends well with the hair and makes the hair easy to manage down to the ends.
◆ Product overview
We will sell the “Intense Damage Repair Series” and “Smooth & Manageable Series” that match “damage” and “undulation”, which are the top two reasons for hair troubles in Japan. In addition, “In-bath / Out-bath Treatment” will be released from both series to further enhance the texture.
▼Intense damage repair series
“Recommended for those concerned about damage and dryness.” Focusing on the protein component that is easily lost from severely damaged hair, the formulation containing hydrolyzed keratin protein (repair component) repairs the damage and makes the hair full of luster all the way to the ends. A refreshing scent of white flowers (contains fragrance).
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[Product name] Nexus Intense Damage Repair Shampoo
[Classification] Shampoo
[Contents] Bottle 440g / Refill 350g
[Features] For glossy hair all the way to the ends.
A refreshing scent of blooming white flowers.
Uses a non-silicone & sulfate-free formulation.
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[Product name] Nexus Intense Damage Repair Treatment
Treatment
[Contents] Bottle 440g / Refill 350g
[Features] For glossy hair all the way to the ends.
A refreshing scent of blooming white flowers.
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[Product name] Nexus Intense Damage Repair Hair Mask
[Classification] Hair mask
[capacity] 270g
[Features] Focusing on the structure of keratin (protein), the main component of hair,
Penetrates and intensively repairs to the inside of damaged hair. Prevents split ends and hair breakage, and protects hair from further damage. [Image 6
[Product name] Nexus Intense Damage Repair Hair Oil
[Classification] Hair oil
[capacity] 100ml
[Features] Uses the heat of the dryer as an ally to damage the inside of the hair.
repair. Leads to smooth hair to the ends, dryness and heat damage protects hair from
▼Smooth & manageable series
Recommended for those who are concerned about swells, peculiarities, and expanses. Focusing on the protein component that is easily lost from hair that is prone to undulations, the formula contains hydrolyzed elastin protein (moisturizing ingredient) to repair damage and make undulating hair easy to manage down to the ends. A refreshing scent of white flowers (contains fragrance).
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[Product Name] Nexus Smooth and Manageable Shampoo
[Classification] Shampoo
[Contents] Bottle 440g / Refill 350g
[Features] Even curly hair can be gathered up to the ends.
A refreshing scent of blooming white flowers.
Uses non-silicone and sulfate-free formula.
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[Product Name] Nexus Smooth and Manageable Treatment
Treatment
[Contents] Bottle 440g / Refill 350g
[Features] Even curly hair can be gathered up to the ends.
A refreshing scent of blooming white flowers.
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[Product Name] Nexus Smooth and Manageable Hair Mask
[Classification] Hair mask
[Contents] 220g
[Features] Intensive moisturizing technology penetrates deep into the hair for intensive moisturizing.
Leads hair to be collected all the way to the ends.
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[Product Name] Nexus Smooth and Manageable Hair Oil
[Classification] Hair oil
[capacity] 100ml
[Features] Formula containing hydrolyzed silk protein*10, a
moisturizing ingredient
So, prepare the cuticle to the tip of the hair and take care of the swell. It leads to easy-to-manage hair that stays put all day long. ◆ Commemorating the release! “Full refund campaign if you are not satisfied with the feeling of use” held
In commemoration of the nationwide release, if you have purchased “NEXXUS” and are not satisfied with its usability,
We will carry out a campaign to “full refund”.
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【Shipping】
All “NEXXUS” series products except sachets
[Purchase period (receipt expiration date)]
Monday, April 10, 2023 to Monday, June 12, 2023
[Application acceptance period]
Monday, April 10, 2023 to Monday, June 26, 2023
▽ Please see the campaign site for details.
https://unilever-members.com/unilever/nexxuscp23ss
*1: Composition ratio excluding water
*2: Ranking created independently by the Rakuten Ichiba ranking team, based on data such as sales, number of sales, number of stores handling Rakuten Ichiba, and trend information.
*3: Updated on Wednesday, February 22, 2023 (counting date: February 13 to February 19)
*4: Hydrolyzed keratin (repair ingredient): In the intense damage repair series Decomposition elastin (moisturizing ingredient): Smooth & manageable shampoo, treatment,
in hair mask
Hydrolyzed silk (moisturizing ingredient): in smooth & manageable hair oil *5: Hydrolyzed keratin (repair ingredient)
*6: Rice extract (moisturizing ingredient)
*7: In hydrolyzed elastin (moisturizing ingredient), smooth & manageable shampoo, treatment, and hair mask
*8: Collared ivy extract (moisturizing ingredient)
*9: No sulfuric acid surfactant added
*10: Hydrolyzed silk
NEXXUS brand site: https://nexxus.jp
NEXXUS Official Instagram: nexxushairjapan
(https://www.instagram.com/nexxushairjapan/)
Details about this release:
https://prtimes.jp/main/html/rd/p/000000077.000086691.html