VIVA HEART landed in Taiwan for the first time-VIVA HEART shop opened in Shinkong Mitsukoshi, Taiwan-

Grip International Co., Ltd.
VIVA HEART landed in Taiwan for the first time-VIVA HEART shop opened in Shinkong Mitsukoshi, Taiwan-

This time, the store operated by FONG WEI FIBERS, the original golf wear brand “VIVA HEART” of Grip International Co., Ltd. (Headquarters: Kobe City, President Takaharu Kuwata), opened on April 8, 2023. We will open at Shinkong Mitsukoshi in Taiwan on Sunday (Saturday). VIVA HEART was launched in 2004 with the slogan of “Make golf more colorful” with bright fashion that looks great on the green, and clothing that positively changes the player’s feelings.
Even in the combination of basic items that cherish the tradition of golf, it combines high quality, functionality and practicality, and the colors and details always express newness and fun. It is a brand that you can wear from to professional golfers.
The Taiwanese company FONG WEI FIBERS opened the VIVA HEART store this time. VIVA HEART overturns the image of traditional golf wear among young people, and is supported as a more fun and easy-to-wear design rather than a cramped golf fashion.
In the past few years, new golf wear brands have entered the Taiwanese market, but many of them have tight fitting designs, limiting the choices available to customers. Among them, VIVA HEART’s high functionality and design were accepted not only by the younger generation, but also by a wide range of people who prefer colorful golf wear.
While Taiwanese consumers recognize that Japanese brands = quality assurance, we will continue to develop better products and make VIVA HEART a brand that is loved by many Taiwanese golfers, starting with the Shin Kong Mitsukoshi store. In addition to expanding deployment in Taiwan, we will expand deployment to other Asian regions.
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■ Grip International Co., Ltd. Company Profile
Name: Grip International Co., Ltd.
President and Representative Director: Takaharu Kuwata
Head office location: Markler Kobe Building 6F, 4-2-2 Kumoidori, Chuo-ku, Kobe City
Year of establishment: May 7, 2001
Capital: 60 million yen
Business content: Golf apparel (planning and production, retail, wholesale, web, licensing business)
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