SDKI Inc.
A detailed study on Transparent Display Market has been conducted to understand its landscape in 2023.
Survey period: March 15-22, 2023
Survey company: SDKI Inc.
Survey Base: We surveyed 535 market participants of all sizes. Number of valid answers: 535
Survey method: 213 field surveys, 320 Internet surveys
Survey Respondents: The survey was conducted among companies based on revenue. Q: What is a transparent display? What is the market size of the transparent display market and what is the growth forecast to 2035? A see-through display or transparent display is an electronic screen that allows the user to see things through it as well as what is displayed on the screen. The transparent display market is expected to garner USD 2 billion in 2022 and grow at a CAGR of 30% during the forecast period. Moreover, the global transparent display market is expected to reach USD 15 billion by 2035.
Q: What are the factors driving the growth of the transparent display market? Following are some of the key factors driving the growth of the transparent display market:
The use of transparent panels for head-up displays in various industries such as automotive, aviation, military, and sports has created a huge demand for transparent displays all over the world. Transparent displays have the unique ability to attract consumers’ attention and influence their viewing habits. Rising demand for head-mounted displays for retail, medical, transportation, and academic applications is expected to drive the growth of the transparent display market during the forecast period. In 2020, mobile head-mounted displays accounted for 78% of global HMD sales. Growing technical progress of organic EL displays
Increased use in the media and entertainment industry
Growing demand for organic EL displays in the automotive field
[Image 1: https://prtimes.jp/i/72515/2495/resize/d72515-2495-2b34cba2882b19e303c5-0.png&s3=72515-2495-b2e92aa8231c72dff61211767c1a6078-1280×720.png] Question: What are the major classifications of the transparent display market? The transparent display market can be segmented by product, vertical orientation, display size, resolution, and technology. These categories are further divided into:-
by product
HUD
head mounted display
digital signage
smart appliance
Based on product, the smart appliance segment is expected to hold the largest market share by the end of 2035. The growth in this segment is due to the growing demand for high quality LEDs and gaming laptops. Demand for gaming displays has been strong since the pandemic, driving growth in the sector. In 2023, gaming display shipments are expected to grow by 5% to 20.8 million units.
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By Industry
Retail Business and Hospitality Business
industrial
Aerospace & Defense
Automobiles/transport equipment
Based on industry sector, the automotive and transportation sector is expected to account for the largest market share by the end of 2035. Transparent displays are becoming commonplace in automotive
speedometers, tachometers, navigation system displays, HUDs, and more. Smart windows and windshields are also predicted to be one of the future applications of these displays in the transportation sector. The market for transparent displays is expected to be driven by the automotive industry as global vehicle sales are expected to increase and vehicle production is expected to increase as a result of the pandemic-induced production recession. OICA forecasts that passenger car sales will rise from 53.9 million in 2020 to 56.4 million in 2021, while global vehicle production will rise from 78 million to 80 million over the same period. .
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By display size
By resolution
by technology
Question: What are the market constraints for the transparent display market? Making a transparent screen is relatively costly and the technology is still developing. According to one report, making a transparent panel costs about 10% to 15% more than making a conventional display. Following are some of the factors constraining the growth of the transparent display market-
consume high power
low awareness
Q: Who are leading the transparent display market? What are some of the recent developments in the transparent display market?
Following are the companies that lead the transparent display market- Planar Systems Inc.
Pro Display
Crystal Display Systems Ltd.
LG Electronics Co Ltd
Panasonic Corporation
BenQ Corporation
clear LEDs
NEC Display Solution Ltd.
Universal Display Corporation
Samsung Electronics Co Ltd.
Below are some of the recent developments in the transparent display market:- In June 2022, LG Display announced that it had installed 38
transparent OLED panels to be used as digital signage in collaboration with Korean bakery Paris Baguette. The operator said it was the largest number of transparent screens ever deployed in one location. June 2022 – SBS, a well-known supplier of broadcast services, showcased unique features of OLED never seen in traditional displays in two recent broadcasts. The broadcaster used transparent OLED displays to introduce various materials such as the opening ceremony of the Blue House, the presidential office presentation, and the stock market.
Q: Why is Asia Pacific expected to offer the most lucrative
opportunities in the transparent display market? What are the trends in the transparent display market in Japan?
The Asia-Pacific market is projected to account for the largest market share during the forecast period. This market growth is attributed to the increasing application of transparent displays in the automotive sector, especially electric vehicles, as automakers focus on implementing new and innovative features in their vehicles. China is the largest EV producer and is expected to be the largest market for transparent displays as well. According to the China Automobile Manufacturers Association, China will produce about 2.9 million EVs by 2021, making it the top producer of EVs. China also produces 601,000 plug-in hybrid EVs. Rising demand for Augmented Reality (AR) and Virtual Reality (VR) technologies will boost the growth of the transparent display market in Japan as transparent displays are ideal for creating immersive AR/VR experiences. increase. According to data, AR/VR user penetration is expected to reach 43.5% in 2023 and 55.2% in 2027.
Q: Which other region is expected to hold a large market share or show significant growth in the transparent display market by 2035? The market in North America region is expected to hold a large market share during the forecast period. Several factors are driving this growth, including increasing demand for transparent displays in various industries such as automotive, retail, and healthcare. These industries use transparent displays to provide an interactive and engaging experience for their customers and patients. Many automakers are also equipping vehicles with transparent displays to provide important information such as speed and navigation instructions without obstructing the driver’s view. J.D. His 2019 Power survey found that 34% of new car owners in the US are interested in transparent displays in their cars.
The European region market is expected to maintain a modest market share by the end of 2035. The adoption of transparent displays in retail and hospitality will increase. Transparent displays are used to enable interactive and attractive displays that make products and services more innovative and visually appealing. In Europe,
investments in smart cities and smart infrastructure projects are increasing, and the demand for transparent displays in public spaces such as airports, train stations, and shopping malls is expected to increase. In 2019, the European Investment Bank (EIB) announced that it would fund a US$500 million European smart city project over the next five years.
[Image 4: https://prtimes.jp/i/72515/2495/resize/d72515-2495-f6f289b0ae8567f9242b-3.png&s3=72515-2495-62732c2bf25e87b8f212daf0a87f6ffb-1280×720.png] About us:
SKI’s goal is to provide authoritative, in-depth research and insights. We not only focus on researching and providing detailed reports on growth indicators, challenges, trends, and the competitive landscape, but also work with our clients to develop business strategies for maximum growth and success. Achieve total
transformation. Our expertise is the result of years of working with companies of all sizes in various market sectors.
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