Asahi Group Foods Co., Ltd.
[Survey on sleep awareness and actual conditions] Approximately 40% of “modern people’s sleep conditions” are “satisfied with sleep” 19.1 point increase compared to 5 years ago There is a gap between ideal and actual sleep time for each generation
Z Millennials are conspicuously conscious of “wanting to sleep more”! The result is that the rate of sleeping twice is high-Overwhelming 60% of the smartphone group, about 10% of the alarm clock group, and about 20% of those who do not set anything-
Asahi Group Foods Co., Ltd. (Headquarters in Tokyo, President Hiroshi Kawahara) conducted a “Sleep Awareness and Actual Survey” targeting 800 working men and women in their 20s to 60s, and summarized the survey results.
*When posting the results or analysis of this survey, please specify “surveyed by Asahi Group Foods Co., Ltd.”
■Survey result summary
1. [Changes in actual sleep]
35.4% of people are satisfied with their sleep. 19.1 point increase compared to 5 years ago.
2. [Ideal and reality regarding sleep time on weekdays]
On average, it turned out that they were 54 minutes short of their ideal sleep time.
The gap is the largest for Generation Z, with an ideal and actual sleeping time difference of 1 hour and 8 minutes.
3. [Sleep satisfaction due to differences in work style]
It turned out that people who work remotely (working from home) five days a week have a 15.7 point higher sleep satisfaction than those who do not.
4. [Reality of wake-up style]
As for alarm items, the use of “smartphone alarm function” was the highest at 61.3%.
Furthermore, it is clear that 83.6% of those who use alarm items have set the alarm multiple times.
5. [Reality of sleeping twice]
53.4% of the respondents did not sleep twice when they woke up, exceeding the number of people who “sleep twice or more (46.8%).” The line between sleeping twice was found to be between the “millennial generation” and the “ice age generation”.
6. [Reality of measures to improve sleep]
68.4% are taking measures for good sleep. Among them, 59.0% answered that they felt the effect.
The top 3 sleep measures that have proven effective are “sleep at the same time every night”, “regular eating habits” and “exercise”. – Survey overview –
・ Survey title: “Survey on sleep awareness and actual conditions” ・ Target: 800 male and female employees in their 20s to 60s nationwide * Equal distribution of gender generations
(Generation allocation: Generation Z = 18-26 years old, Millennial generation = 27-42 years old, Ice age generation = 43-51 years old, Bubble generation = 52-57 years old)
・Survey period: March 2023 ・Survey method: Internet survey ・Survey organization: Signal Research
*Composition ratios are rounded off to the nearest whole number, so the total may not add up to 100.
■ Changes in actual sleep
[Image 1: https://prtimes.jp/i/59194/212/resize/d59194-212-0955c057d770d58924ac-0.jpg&s3=59194-212-19f2f9cb4815dd46a6c0d14eeb257b2f-1244×700.jpg] “Are you satisfied with your sleep?” (Single answer, N=800)”, 35.4% answered “satisfied”. Compared to the results of a survey conducted five years ago*, it is clear that people who are “satisfied” with their sleep have increased by 19.1 points (at the time of the 2018 survey: “satisfied (16.3%)”). became.
*The same survey was conducted in August 2018.
– Overview of 2018 survey –
・Survey title: “Survey on daily sleep” ・Target: 800 male and female employees in their 20s to 50s
・Survey period: August 3rd to August 6th, 2018
・Survey method: Internet survey
Details: https://prtimes.jp/main/html/rd/p/000000138.000006642.html *Composition ratios are rounded off to the nearest whole number, so the total may not add up to 100.
■ Ideal and reality regarding sleep time on weekdays
[Image 2: https://prtimes.jp/i/59194/212/resize/d59194-212-206740fb8139043e4a96-1.jpg&s3=59194-212-9d05f520acc4454d995f008568f949d9-1244×700.jpg] When asked about their “weekday bedtime and wake-up time” and “ideal weekday bedtime and wake-up time” (numerical responses, N = 800), the actual average was “go to bed at 23:26, wake up.” Time 6:27, sleep time 7 hours 1 minute”, ideal average value is “bedtime 22:52, wake up time 6:47, sleep time 7 hours 55 minutes”, “54 minutes shortfall” to the ideal sleep time I understand that you are.
By generation, the gap between the ideal and actual sleep time tends to widen as the generation goes down, with the “68 minute difference” for Generation Z being the largest gap.
■ Sleep satisfaction due to differences in work styles
[Image 3: https://prtimes.jp/i/59194/212/resize/d59194-212-deb1c7f51dea6d1d0f49-2.jpg&s3=59194-212-b597d26cef4ca3b6f3314135a4a6bcef-1244×700.jpg] A similar question, “Are you satisfied with your sleep?” (Single answer, N = 800)” by the frequency of remote work (working from home), those who answered that they were “satisfied (with their own sleep)” with the frequency of working from home more than 5 days a week. to 48.3%. On the other hand, 32.6% of those who did not work from home answered that they were “satisfied (with their own sleep)”, and those who worked at home had a sleep satisfaction level of 15.7 points compared to those who did not. It was a great result.
■ Actual state of wake-up style
[Image 4: https://prtimes.jp/i/59194/212/resize/d59194-212-1b0f44e52b570894d13a-3.jpg&s3=59194-212-19896524ba2ff58834f1796a25af79b8-1244×700.jpg] “When you wake up, do you use an alarm clock or an alarm function such as a smartphone?” (Single answer, N = 800)”, the most common response was “smartphone alarm function (61.3%)”, “not using anything (19.1%)”, “alarm clock (13.9%)”, The result was “Both alarm clocks and alarm functions such as smartphones (5.8%)”.
Also, for those who use alarm functions such as alarm clocks and smartphones, we asked them, “What is your waking style?” (single answer, n=647)”, “Set the snooze function (42.0%),” “Set the alarm time multiple times (36.0%),” and “Neither set.” (16.4%)”, followed by “Set both (5.6%)”, and it turned out that 83.6% set the alarm multiple times.
■ The reality of sleeping twice
[Image 5: https://prtimes.jp/i/59194/212/resize/d59194-212-44fed3f4a32b8a0ff41a-4.jpg&s3=59194-212-091d9f116dd50903ad2333e4a34a9ce2-874×465.jpg] “Do you ever fall asleep again without a pause when you wake up?” (Single answer, N = 800)”, 53.4% answered “No (I do not sleep twice)”, which is more than half. In addition, 46.8% of people sleep twice or more, and while many people set their alarms multiple times, there are more people who do not sleep twice than those who sleep twice or more. It became clear.
By generation, the percentage of people who sleep twice or more decreases as the generation goes up, and more than half of the Z generation and millennial generation sleep twice or more, while the ice age generation and the bubble generation It turns out that there are more people who do not sleep twice, and the boundary between sleeping twice is between the ‘millennial generation’ and the ‘ice age generation’.
■ Actual state of measures to improve sleep
[Image 6: https://prtimes.jp/i/59194/212/resize/d59194-212-4fb8b9fdab63501b41ae-5.jpg&s3=59194-212-348afdbbd5bcb42ea78b0e60d1417c52-1244×700.jpg] “What kind of measures do you take for good sleep?” (Multiple answers, N = 800)”, 31.6% answered “I am not doing anything”, and 68.4% are taking some sleep measures.
In addition, we asked people who are taking sleep measures, “Did you feel the effect of those measures?” (Single answer, n = 547)”, 59.0% realized the effect of sleep measures (12.6% “realized”, 46.4% “somewhat realized”). As measures taken by people who have realized the effect, 1st place is “Go to bed at the same time every night (52.0%)”, 2nd place is “Try to eat a regular diet (46.1%)”, 3rd place is “Exercise”. (34.7%)” was supported.
―In response to the survey results―
Compared to the survey five years ago, there was a tendency for sleep time to increase and satisfaction with sleep to increase. As sleep products are gaining popularity as a market, we found that many people first work on regular lifestyle habits in order to increase the satisfaction of their sleep.
■ About “Nenite”
[Image 7: https://prtimes.jp/i/59194/212/resize/d59194-212-680c42921fdcc887bc94-6.jpg&s3=59194-212-31bde186bd18f04ccbadcc0a7f8166d0-417×208.jpg] “Nenite” is a food with functional claims that contains L-theanine, which is reported to improve the quality of sleep (reduce fatigue and drowsiness when waking up). Since 2016, we have been developing a “grain type” and a “jelly type” since 2020.
■Product type: Grain type *Recommended daily intake: 4 grains/jelly type *Recommended daily intake: 1 stick (12g)
Contents/Suggested retail price: 28 capsules (for 7 days)/600 yen (excluding tax) 648 yen (including tax)
120 capsules (for 30 days) / 1,900 yen (excluding tax) 2,052 yen (tax included)
240 tablets (for 60 days) / 3,300 yen (excluding tax) 3,564 yen (tax included) 7 pieces (for 7 days) / 980 yen (excluding tax) 1,058 yen (tax included) ■ Notification number: B306/E518
■Notification display: This product contains L-theanine. L-theanine has been reported to improve the quality of sleep (reduce fatigue and drowsiness upon awakening).
■ Functional component: L-theanine 200mg
■ Product page: https://www.asahi-gf.co.jp/special/nenaito/
・This product is not intended to diagnose, treat, or prevent disease. ・Unlike Food for Specified Health Uses, this product has not undergone individual review by the Commissioner of the Consumer Affairs Agency. ・Balance your diet based on staple food, main dish, and side dish. *Avoid taking this product if you are taking hypertensive drugs or stimulants. ■ About “Lactic Acid Bacteria W (Double) 200 PET 200ml with Reachable Strength”
[Image 8: https://prtimes.jp/i/59194/212/resize/d59194-212-93d5ecd9e096ed16af91-7.jpg&s3=59194-212-802275dfbe9dc2ddc41e9b84f264ba3e-159×201.jpg] A milky drink containing Gasseri strain CP2305, which is derived from “Calpis” and has been carefully selected through years of research into lactic acid bacteria. It has been reported that the L. gasseri strain CP2305 (L. gasseri CP2305) has the function of relieving psychological stress, improving the quality of sleep (deep sleep), and improving the intestinal environment. I’m here. Recommended for those who are concerned about sleep quality and intestinal environment due to psychological stress.
■Product name: Lactic acid bacteria W (double) 200 PET 200ml Contents/Suggested retail price: 1 bottle (200ml)/143 yen (excluding tax) 154 yen (tax included) *Recommended daily intake: 1 bottle (200ml)
■ Notification number: G262
■ Notification display: This product contains gasseri strain CP2305 (L.gasseri CP2305). L.gasseri CP2305 has been reported to have functions that relieve psychological stress and improve the quality of sleep (depth of sleep). In addition, it has been reported that gasseri strain CP2305 has a function that helps improve the intestinal environment.
■ Functional components: Gasseri strain CP2305 (L. gasseri CP2305) 10 billion pieces
■ Product page: https://www.asahiinryo.co.jp/calpiskagaku/
・This product is not intended to diagnose, treat, or prevent disease. ・Unlike Food for Specified Health Uses, this product has not undergone individual review by the Commissioner of the Consumer Affairs Agency. ・Balance your diet based on staple food, main dish, and side dish. ■ About “Cocokara Care”
[Image 9: https://prtimes.jp/i/59194/212/resize/d59194-212-7ae0cb0a5edd5d06132f-8.jpg&s3=59194-212-bedf9d6a721244685e2b21f5740d7ca1-158×200.jpg] It is a supplement that has the function of alleviating daily mental stress, improving the quality of sleep (deep sleep), and improving the intestinal environment.
■ Product name: Cocokara Care
Contents/Price: 60 capsules/2,210 yen (tax included) *Recommended daily intake: 2 capsules
■ Notification number: F263
Notification label: This product contains CP2305 gasseri bacteria (L.gasseri CP2305), which relieves anxiety, depression, and mental stress in daily life of healthy people, and improves sleep quality (sleep quality). depth) and improve the intestinal environment. ■ Functional component: CP2305 gasseri (L. gasseri CP2305) 10 billion ■ Product page: https://www.calpis-shop.jp/products/msccare.html/ ・This product is not intended to diagnose, treat, or prevent disease. ・Unlike Food for Specified Health Uses, this product has not undergone individual review by the Commissioner of the Consumer Affairs Agency. ・Balance your diet based on staple food, main dish, and side dish.
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