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Co-sponsored webinar with sembear LLC and Tochigi Prefectural Digital Strategy Division, “Disputing the Digital Marketing Roundup! Local Government x Digital Marketing Reality”!
[Current staff on stage] Tochigi Prefecture Digital Strategy Division Branding Promotion Office everyone will be on stage! Approaching the reality of “digital marketing that local government officials work on”!
Sembear LLC (Shibuya Ward, Tokyo CEO: Kotaro Haruta) welcomed the Digital Strategy Division of Tochigi Prefecture as a guest, and on Monday, June 19, 2023, said, “I’m sorry for the round-up of digital marketing! We will be holding a webinar titled “place”. In this webinar, we will ask current staff members who promote digital marketing in Tochigi Prefecture about the digital marketing skills that local government staff should acquire, how to learn them, and how to use them in their work!
In recent years, the demand for digital human resources has been increasing in the promotion of DX in companies and industries, but the current situation is that there is a large shortage of human resources to meet the growing demand. Isn’t there a lot of organizations that are considering hiring from outside as “specialist human resources”, which is a highly specialized industry?
However, as can be seen from the phenomenal progress of ChatGPT, the advance of digital technology is tremendous and has become deeply ingrained and inseparable from our lives. Now that a quarter of a century has passed since the dawn of the digital age, is digital really an area open only to specialists?
Therefore, this time, we invited guests from the Branding Promotion Office of the Digital Strategy Division, which was newly established in Tochigi Prefecture in 2021, and held a webinar titled “I’m complaining about digital marketing! will be held.
Tochigi Prefecture Digital Strategy Division Branding Promotion Office, which is mainly engaged in promotion inside and outside the agency, mainly in the digital marketing area. How did these so-called “ordinary civil servants,” who did not work at an advertising agency or possess specialized knowledge, acquire expertise as “digital human resources”?
In the work of prefectural officials, who often change departments and it is difficult to hone their expertise, they do not fall into the situation of digital marketing, which is to leave the advertising operation to the outside for the time being, and have appropriate knowledge and What do they think about the digital marketing skills and learning methods that local government officials should acquire, and how to use them in their work?
Is digital really an area open only to experts? Kotaro Haruta, who has been active at the forefront of the industry since the dawn of digital, will deliver 60 minutes of surging waves approaching the “truth” of Tochigi Prefecture’s Digital Strategy Division!
Title: Complain about the round throw of digital marketing! Local Government x Digital Marketing
Date: June 19, 2023 (Monday) 14:00-15:00
Implementation time: 60 minutes
Holding method: Online (zoom)
Application URL: https://lp.sembear.biz/tpg-digitalmarketing-webinar agenda of the day
1) Introduction of Tochigi Prefecture Digital Strategy Division Branding Promotion Office
2) Let’s hear the truth!
What is the importance of digital marketing in local governments? What kind of skills do you actually need?
How was learning digital marketing?
[Image 1: https://prtimes.jp/i/69298/19/resize/d69298-19-bd7618c92da1f8672556-3.jpg&s3=69298-19-3cb10c0509038255aa3b7ce3c2e62456-800×449.jpg] Speaker introduction
▼ Sembear LLC representative Kotaro Haruta
[Image 2: https://prtimes.jp/i/69298/19/resize/d69298-19-00a637b4bf2b38610b7b-1.png&s3=69298-19-548d0e15a566d77ed3fab2716cbdabea-693×684.png] After serving in important positions at domestic and overseas digital marketing companies, in 2020 he established sembear LLC to develop digital marketing human resources. Involved in the development of digital marketing human resources at many advertising agencies and local governments. In particular, he has a lot of achievements in human resource development centered on major advertising agencies, and many of the more than 100 participants are active at the forefront of domestic digital marketing.
▼ Tochigi Prefecture Digital Strategy Division Branding Promotion Office
[Image 3: https://prtimes.jp/i/69298/19/resize/d69298-19-42593be830d20290f504-0.png&s3=69298-19-27b4e2c5446bb61c7895a3fd10a107bd-281×72.png] The Digital Strategy Office was established in 2020 with the aim of comprehensively and effectively promoting digital measures in anticipation of a society that can achieve both economic development and the resolution of regional issues. From 2021, the organization will be reorganized into the Digital Strategy Section. We are working on prefecture-wide digital marketing and human resource development training that actively utilizes specialized human resources.
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