Sanohta Co., Ltd.
From Ota Market! Reduce food loss with “translated” vegetables. “SUNDAY MARCHE”, which aims to promote understanding of non-standard vegetables, is opened in collaboration with the non-standard vegetable specialty store “Mitame and Ajiha” and the restaurant “SMOKE DOOR”! Collaboration menus such as hummus and pasta using vegetables also appeared
San Ota Co., Ltd. (Headquarters: Tokai 3-chome, Ota-ku, Tokyo, Representative Director: Takayuki Kato), an intermediate wholesaler of fruits and vegetables in the Ota market and a member of the Tokyo Promotion Seika Co., Ltd. group, specializes in non-standard vegetables. From May 28, 2023 (Sunday), the POP-UP shop “SUNDAY MARCHE” will sell non-standard vegetables at the “HOTEL THE KNOT YOKOHAMA” 1F restaurant “SMOKE DOOR”. Marche)” will open.
[Image 1: https://prtimes.jp/i/73350/3/resize/d73350-3-dd4d236a30d1d7029fd6-0.jpg&s3=73350-3-8deefe1479163b81506d791f6e54b120-1500×1001.jpg] The Mitame and Aji are different shops, known as “Mita-Aji”, started from a problem faced by an intermediate wholesaler in Japan’s largest market, “Ota Market”. In Japan, more than 5 million tons of food loss is generated annually*. Among them, food loss by business operators is more than 2.5 million tons, and non-standard vegetables account for a part of it. Substandard vegetables are vegetables that do not reach consumers because they do not meet market distribution standards, such as those that are damaged or deformed. It’s all about it. “Mita Aji” is an online shop (https: //mitaaji.com/).
About Mita Aji: https://prtimes.jp/main/html/rd/p/000000001.000073350.html “SUNDAY MARCHE”, which will start this time, is the first project aimed at promoting understanding and expanding recognition of non-standard vegetables. In order to make non-standard vegetables more familiar, we will be selling non-standard vegetables at the firewood restaurant “SMOKE DOOR” in Yokohama, which sympathized with the “Mita Aji” initiative, from May 28 (Sunday) every other Sunday. go to At the same time, we also offer a special menu using non-standard vegetables. *Source: https://www.env.go.jp/press/111157.html
■ Overview of “SUNDAY MARCHE”
Venue: SMOKE DOOR HOTEL THE KNOT YOKOHAMA 1F, 2-16-28 Minamisaiwai, Nishi-ku, Yokohama
Date and time: Every other Sunday from May 28, 2023 (Sun) 11:30-19:00 Contents: In addition to selling non-standard vegetables, food and drink menus using non-standard vegetables are provided.
Menu: Seared horse mackerel vegetables and homemade hummus, grilled seared horse mackerel vegetables and shirasu oil pasta, etc.
[Image 2: https://prtimes.jp/i/73350/3/resize/d73350-3-fa0052e7f99489356c22-5.jpg&s3=73350-3-bba73f7c141e3027a57269325fba96c7-1500×1001.jpg]
[Image 3: https://prtimes.jp/i/73350/3/resize/d73350-3-f637c95196c59a815970-7.jpg&s3=73350-3-a984262387ad68cfc8c1e0487050c51a-1500×1001.jpg] ■ Non-standard vegetables of “Mita-Aji”
In production areas, products with scratches, different colors, irregularities or bends, different sizes, and other appearances and sizes do not meet the standards of market distribution. of vegetables and fruits” exist. In addition, products that are damaged or deformed during the market distribution process before reaching the consumer’s market, so that they cannot be sold wholesale at the same price even though the contents are the same, and as a result, they are not consumed. There is also We call these fruits and vegetables
■About firewood restaurant “SMOKE DOOR”
“SMOKE DOOR” is an all-day dining restaurant that offers food cooked with firewood, and will open in April 2022 on the 1st floor of “HOTEL THE KNOT YOKOHAMA”, a 4-minute walk from Yokohama Station. Invited Tyler Burges, who served as executive sous chef at Saison in San Francisco, the first restaurant in the United States to receive three Michelin stars in the wood-fired cuisine genre. Aiming for a class restaurant. At “SMOKE DOOR”, we have been working to reduce food loss by supporting the “Mita Aji” initiative since its opening and actively incorporating it into the menu.
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