General Incorporated Association NoMA Lab
The 4th installment of “Namie’s Memories, Namie’s Future”, which is based on the feelings of the residents of Namie Town, appears on the former site of the shopping mall “Sun Plaza”, which was the pride of the town.
In Namie Town, Fukushima Prefecture, where the entire town was evacuated due to the Great East Japan Earthquake, the memories the residents want to leave behind and the town they want to create will be turned into outdoor art.
General Incorporated Association NoMA Lab (Representative Director: Daisuke Takahashi) experienced the evacuation of the entire town due to the Great East Japan Earthquake on the 2nd. The town was proud of the 4th installment of the “Namie Art Project ‘Namie’s Memories, Namie’s Future’,” which displays the memories residents want to leave behind and the appearance of the town they want to create as outdoor art throughout the town. It was posted on the outer wall of the building on the site of the shopping mall “Sun Plaza”.
[Image 1: https://prtimes.jp/i/101185/7/resize/d101185-7-93a465451d017b87e93a-2.jpg&s3=101185-7-7e14dff6e250b284f3cdb03e41997650-2990×1981.jpg]
[Image 2: https://prtimes.jp/i/101185/7/resize/d101185-7-52ff30e342d2845c2f4e-0.jpg&s3=101185-7-2cb154286de596ca5c9e63e075a15ed5-1280×847.jpg]
[Image 3: https://prtimes.jp/i/101185/7/resize/d101185-7-914cfbb945f78e546111-1.jpg&s3=101185-7-9f329bdf21a862e4db6c24909e1b0109-1280×840.jpg] The theme of the art was decided through interviews with the residents of Namie. It became a shopping mall “Sun Plaza”. The “Future of Namie” that I want to create is an art that expresses the desire to make Namie Town a place where everyone, including the elderly, children, and people with disabilities, can live comfortably and continue to live with peace of mind while regaining the bustle of the past. I decided to As before, art production is a welfare experiment that aims to create a new culture with welfare as a starting point through various projects based on art data, by signing art license agreements with mainly intellectually disabled artists in Japan and overseas. Unit, Heralbony Co., Ltd. (Morioka City, Iwate Prefecture,
Representative Directors: Takaya Matsuda, Fumito Matsuda), “Namie’s Memory” Sun Plaza “” is Junichi Kurita, “Namie’s Future” Liveliness and ease of living The town where I live together” was drawn by Fuma Yoshida. The art was posted on the outer wall of the building on the site of the shopping mall “Sun Plaza”.
Namie Art Project “Namie’s Memories, Namie’s Future”
By expressing the memories of the town that the residents of Namie want to leave behind and the appearance of the town that they want to realize through outdoor art in the town, we will create the memories of the town that they want to leave behind, and the image of the town that they want to realize. A project that aims to share Regarding the themes of the art, we interview residents about the memory of the town we want to preserve and the image of the town we want to realize. The art is created by artists from Heralbonie Co., Ltd., whose mission is to “let out a show.” We hope to make Namie a town where everyone can be themselves and stand out. increase. In the future, we plan to continue to display the art of “Namie’s Memory, Namie’s Future” in various outdoor areas in Namie Town.
About the fourth art
-Memories of Namie-Theme: “Sunplaza” Artist: Junichi Kurita (Yamanami Koubou) “Sunplaza”, the theme of the 4th art piece “Memories of Namie”, is a large-scale shopping mall that opened in Namie Town in 1979. Center. Said to be the forerunner of Japan’s shopping malls, it was a commercial facility that represented the region and was loved by the locals as they could find everything from food to luxury brand items at Sunplaza.
The symbolic façade of the Sunplaza is drawn in a way that emphasizes the orange line, the symbolic color, and the happy memories of the townspeople are expressed in Namie flower cosmos.
-Future of Namie-Theme: “A town where liveliness and comfort coexist” Artist: Fuma Yoshida (Yamanami Kobo) ”. While Namie has regained its former prosperity, we want to create a town where everyone, including the elderly, children, and people with disabilities, can live comfortably and continue to live with peace of mind. Inspired by the wishes of the town’s residents, Namie motifs such as salmon, lisianthus, lion dance, and rice-planting dance are interspersed, expressing the image of various people gathering and having fun. -Posted location-Outer wall of the building on the site of the shopping mall “Sun Plaza” (88 Gongendo Aza Kamigawara, Namie-cho) About Heralbony
Heralbony is a welfare experimental unit whose mission is to “let it shine.” Contracts with mainly intellectually disabled artists and welfare facilities in Japan and overseas, including licensing business centered on copyright management of over 2,000 high-resolution art data, and applying works to products such as fashion and interior. , the operation of the art lifestyle brand “HERALBONY”, and the “All Japan Temporary Enclosure Art Museum” that converts works into temporary enclosures at construction sites. Through these social implementations, we aim to change the image of “disability” and create a new culture based on welfare. The company name, “Heraruboni”, is a mysterious word that Shota Matsuda, the older brother of both representatives with intellectual disabilities, wrote in a free notebook when he was seven years old. It contains the meaning of “I want to create new value in the world that seems to be meaningless at first glance.” Company name: HERALBONY Co., Ltd. Location: 2-38 Kaiunbashidori, Morioka City, Iwate Prefecture Representatives: President Takaya Matsuda, Executive Vice President Fumino Matsuda Official website: https://www. heralbony.jp
https://www.heralbony.com
About NoMA Lab
[Image 4: https://prtimes.jp/i/101185/7/resize/d101185-7-9d002be0e5cc26c5d843-3.png&s3=101185-7-ddeb1100258dd512f54ac0221db04e24-465×395.png] NoMA Lab, a general incorporated association, has a motto, “From a town that has become zero, to the most excitement in this country.” We are working to create a business that leads to
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