Media Incubate Co., Ltd.
[Generation Z Marketing Study Group (for generations born in the mid-1990s to early 2010s)] Research group (SNS advertising, content production, data analysis, website improvement, generation AI, etc.) to start. Also looking for sponsors
Linked with “Video Competition for Z”
(https://prtimes.jp/main/html/rd/p/000000677.000018590.html)
On May 9, 2023 (Monday), Media Incubate Co., Ltd. will announce the recruitment of sponsor companies and the launch of a subcommittee at the “Generation Z Marketing Study Group”, which conducts marketing research specializing in Generation Z.
■ LINE open chat “Generation Z Marketing Study Group (for generations born in the mid-1990s to early 2010s)”
https://line.me/ti/g2/0sSM37y5L2-nbVq48IJxyuWhHkHWZh0pkEE8-g?utm_source=invitation&utm_medium=link_copy&utm_campaign=default By setting up a subcommittee, it will be possible to study the needs and trends of Generation Z in more detail, and propose and improve marketing strategies. In addition, it is possible to share the knowledge obtained in each subcommittee and develop research activities from a broader perspective.
Sponsorships have the following benefits:
・Propose and improve marketing strategies for Generation Z
・ You can investigate the needs and reactions of Generation Z and improve products and services.
・ You can catch up on trends and trends of Generation Z in real time
[Image 1: https://prtimes.jp/i/18590/688/resize/d18590-688-0bc7b8535734c791620b-0.png&s3=18590-688-5b892fff4e7e2a689f75694f97b408a2-1864×984.png]
[Image 2: https://prtimes.jp/i/18590/688/resize/d18590-688-fea39fdc2cfc69bae3bb-1.png&s3=18590-688-5c60ffd83f26bc7a14d6f46a17462ff3-1988×696.png] LINE Open Chat “Generation Z Marketing Study Group (for generations born in the mid-1990s to early 2010s)”
https://line.me/ti/g2/0sSM37y5L2-nbVq48IJxyuWhHkHWZh0pkEE8-g?utm_source=invitation&utm_medium=link_copy&utm_campaign=default Examples of committees that have been set up include the SNS Advertising Committee, Content Creation Committee, Data Analysis Committee, Website Improvement Committee, and Generation AI Committee. These subcommittees specialize in their respective specialized fields and conduct research, leading to the results of the study group as a whole.
SNS Advertisement Subcommittee: Since Generation Z collects
information and communicates mainly through SNS, a subcommittee specializing in SNS advertisements was launched to research the production of advertisements appealing to Generation Z and effective distribution methods. To do.
Content Production Subcommittee: Since Generation Z often consumes video and image content on YouTube, TikTok, Instagram, etc., a subcommittee specializing in content production was established to study content creation ideas and trends for Generation Z. To do. Data analysis subcommittee: A subcommittee dedicated to data analysis will be set up to analyze the consumption behavior and reactions of Generation Z to propose more effective marketing strategies. Website Improvement Subcommittee: Since Generation Z often purchases products and services through websites, a subcommittee specializing in website improvement was established to create websites that are easy for Generation Z to use and to arrange content effectively. study how Generative AI Subcommittee: In Generation Z, demand for AI-based content and services is increasing. Therefore, we will set up a subcommittee specializing in content creation using AI to create content that appeals to Generation Z and research marketing methods that use AI.
* Generated AI refers to content such as sentences and images that are automatically generated by a computer. By utilizing these
technologies, it becomes possible to generate more content in less time. In addition, AI-generated content is likely to include content that appeals to Gen Z, leading to improved marketing strategies for Gen Z.
For example, specific activities may include:
Web content production using generation AI and research on automatic generation of content by AI
Ad production using AI and research on optimization methods for ad delivery using AI
Research on research and analysis methods using AI
Research on optimization methods for CRM (customer relationship management) using AI
Through these activities, we will deepen our knowledge of marketing using AI, and propose and improve more effective marketing strategies for Generation Z.
In addition, with support from sponsor companies, we can cover the operating costs of research groups, hold online seminars and events for Generation Z, and create web content. Sponsorships have the following benefits:
Ability to propose and improve marketing strategies for Gen Z: Gen Z is the current major consumer group and its influence is expected to grow in the future. By participating in the study group, you will be able to propose and improve the optimal marketing strategy for the Z generation, so you can contribute to the business growth of the sponsoring company.
Investigate Gen Z needs and reactions to improve products and services: Gen Z is sensitive to new trends and lifestyles, and it is important to accurately understand their needs and reactions. By investigating the needs and reactions of Generation Z at the study group, it is possible to improve the products and services of the sponsoring companies. You may also discover new business
opportunities.
You can catch up on trends and trends of Generation Z in real time: Generation Z is mastering new media such as technology and SNS, and new trends and trends are always born. By participating in the study group, you will be able to catch up on the trends and movements of Generation Z in real time, and you will be able to utilize it in the business of the sponsoring company.
In this study group, we will study marketing that specializes in the Z generation, and will propose and support marketing strategies for the Z generation to the sponsoring companies. If you are interested in the workshop, please feel free to contact us via LINE open chat. LINE Open Chat “Generation Z Marketing Study Group (for generations born in the mid-1990s to early 2010s)”
https://line.me/ti/g2/0sSM37y5L2-nbVq48IJxyuWhHkHWZh0pkEE8-g?utm_source=invitation&utm_medium=link_copy&utm_campaign=default If you would like to communicate with us on Discord or in any other way, please contact us using any of the methods below that are convenient for you. ■ LINE: https://page.line.me/wix9230g ■ Email: masaki.hamasaki@media-incubate.com
We are also planning a “Video Competition for Z”
(https://prtimes.jp/main/html/rd/p/000000677.000018590.html), and the expressiveness and creativity of the Z generation in video production are extremely strong. has become an important factor in Through “Video Competition for Z”, we aim to further increase the influence of Generation Z on society and create new business opportunities. Media Incubate Co., Ltd. will continue to develop services and businesses that meet the rapidly changing times and contribute to the development of society.
[Image 3: https://prtimes.jp/i/18590/688/resize/d18590-688-2470e8718c02ec0b07a4-2.png&s3=18590-688-a5939a84b32e2713bf908972a8d67bd3-768×1078.png]
[Image 4: https://prtimes.jp/i/18590/688/resize/d18590-688-99a5feac10a94942e5af-3.png&s3=18590-688-2429ec8d8d9159482df63f66a0304333-768×1078.png]
[Image 5: https://prtimes.jp/i/18590/688/resize/d18590-688-2f338ff5af0f84724256-4.png&s3=18590-688-c5afb15d0a056a470bc46ff583a9c6e8-768×1078.png] ・・・・・・・・・・・・・・・・・・・・ [Company Profile: Inquiries regarding this matter] Company name: Media Incubate Co., Ltd. Location: 3-4 Sadohara-cho, Ichigaya, Shinjuku-ku, Tokyo -1 Established: March 30, 2016 (established on the 10,000th day after the birth of
representative Hamasaki) Representative Director: Masaki Hamasaki (https://twitter.com/masaki_hamasaki) Email:
masaki.hamasaki@media-incubate .com Business description: Investment / Business development / Accelerator:
https://media-innovation.jp/2023/01/05/2023-outlook-mediaincubate/URL: http://media-incubate.com/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000688.000018590.html
MAIL:cr@prtimes.co.jp