Haato Co., Ltd. The number of contracts exceeded 140 stores in just 9 months from the development of the revol utionary nail salon “Haato Nail” franchise / Introducing user attributes and business models

Whom it may concern
Haato Co., Ltd.
The number of contracted stores exceeded 140 in just 9 months from the revolutionary nail salon “Hato Neil” franchise development/Introducing user attributes and business models
rapid growth! Over 1,300% growth in one year, revolutionizing the nail industry! On June 17th, we will hold a party to achieve the best in Japan!

In just 9 months from the development of the nail salon “Haato Neil” franchise developed by Haato Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture, CEO: Mao Kohara), the number of contracts exceeded 140 stores, and the company growth rate exceeded 1300%. We would like to inform you that
[Image 1: https://prtimes.jp/i/119962/2/resize/d119962-2-0d70963fad9491fb8c07-4.png&s3=119962-2-ddf75ab843d604986f3226dbd8e70f51-1685×982.png] ■ Background of the development of the “Hata Neiru” franchise “Hato Neil” is a nail salon that was born from the desire to make nails more accessible and enjoyable, to deliver happiness to the world through nails, and to create a society where women can shine more. Initially, it was developed under direct management, but in August 2022, it began franchising in order to speed up the development. When Mao Obara, the president and CEO, appeared on YouTube “Reiwa no Tora”, there was a rush of people who wanted to join, and in the blink of an eye, the number of franchised stores exceeded 140 in just nine months. We are planning to open nationwide.
■Overview of “Hatonairu”
“Hata Neiru” is a complete flat-rate system of 3850 yen, which is about half the industry market price (7700 yen), and has a 90% repeat rate, so it will be a subscription model. In addition, it is characterized by a speed treatment of 60 minutes, which is half the required time of the industry average (120 minutes).
・Your age group
Teens 1.3%
34.8% in their 20s
31.2% in their 30s
40’s 19.5%
50’s 11.9%
60’s 1.3%
・Number of users
 Average 500 people/month per store
 Expected 70,000 people/month per 140 stores
 Annual number of reservations Expected to be 840,000
■ “Hata Neiru” aims to open 200 stores by the end of the year and achieve the number one nail salon group in Japan. Create an
environment where you can do what you love through nail work, making it easier for not only men but also women to advance into society and become independent. We will create
■ We are always looking for collaboration companies
■ About Haato Co., Ltd.
Since its establishment in December 2021, Haato Co., Ltd. has been developing nail schools and nail salons under the management philosophy of “delivering happiness to the world.” Aiming to become a brand with 200 stores in the nail industry, which has continued to grow for 20 consecutive years, we will contribute to the realization of a society where women can shine through our business.
【Company Profile】
Company name: Haato Co., Ltd.
Representatives: Mao Kohara, President and CEO, Sho Shimazaki, Executive Vice President
Location: 30 WHITEGOBLDG 3F, Saiin Higashikaigawacho, Ukyo Ward, Kyoto City, Kyoto 615-0057
Business description: Nail salon, beauty product development, restaurant management
Date of establishment: December 7, 2021
Capital: 3 million yen
Number of employees: 60 (20 full-time employees, 40 part-time workers) URL: https://heartnail.jp/
[Management profile]
[Image 2: https://prtimes.jp/i/119962/2/resize/d119962-2-4f58e43d652e22a4f5f2-1.png&s3=119962-2-b57ef16a34e7abf7e5ea4c08944031f5-1568×1046.png] President Mao Obara
Born in Kyoto City, Kyoto Prefecture. After obtaining a national qualification as a chiropractor, he opened an orthopedic clinic in 2011. After opening a total beauty salon, she opened a salon specializing in nails in 2015. From 2021, 11 directly managed stores will be deployed, and from 2022, it will be franchised and more than 100 franchise contracts will be acquired in a year. In addition, we also operate a free nail school business and sell beauty products. Promotes women’s social advancement and independence, and also conducts lecture activities.
[Image 3: https://prtimes.jp/i/119962/2/resize/d119962-2-627c503f7d5d1fe6e40b-0.png&s3=119962-2-e40d9be661c850e22b89c4dc6b430dac-1568×1046.png] Executive Vice President Sho Shimazaki
Originally from California, USA. At the age of 20, he got a job at a listed IT company. After opening a restaurant in 2015, he also started a personal consulting business. In 2020, we started developing multiple nail salons with our representative Obara. From 2021, 11 directly managed stores will be deployed, and from 2022, it will be franchised and more than 100 franchise contracts will be acquired in a year. Analyze the market from a broad perspective and search for marketing strategies and new approaches.
[Inquiries regarding this matter]
Email address: contact@heartnail.jp
Details about this release:


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