Full of street snaps! Carefully selected more than 150 stylish people who 2nd stamps! . Magazine “2nd” July 2023 issue “SUMMER TRAD SNAP” special issue will be released on May 16
2nd × Summer Trad, Snap, T-shirt
Heritage Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Kenichi Saito; hereinafter referred to as Heritage) will publish the July 2023 issue of “2nd”, the special issue “SUMMER TRAD SNAP”, on May 16, 2023 ( Tuesday) will be released.
[Image 1: https://prtimes.jp/i/74237/163/resize/d74237-163-7e974ac20f303795a968-6.jpg&s3=74237-163-65577c733b1416eb908a9bffc5745a6d-2000×2560.jpg] “2nd” July 2023 issue / cover
Summer fashion can be tricky. The reason for this is that as the temperature rises, the number of items will decrease, and everyday styling will become monotonous due to the simpler style of dressing. I would like you to teach me how to enjoy fashion even in such a summer! With that in mind, I created this “Snap Special”.
The first feature “SUMMER TRAD SNAP”. We were taught how to dress by 60 fashionable people. There are many points that will be helpful, such as skillful layering and selection of accessories.
In addition, we took street snaps of more than 100 people, including flea market events, 2nd snaps in second-hand clothing town
Shimokitazawa and Koenji, and blazer snaps held during Golden Week. The number of people posted, which is over 150 people in total, is the largest snapshot feature in the history of 2nd (second).
In the second special feature, “T-SHIRT BROS. Do you like printed T-shirts?” This is the 2nd (second) July issue filled with summer fashion.
[Image 2: https://prtimes.jp/i/74237/163/resize/d74237-163-8ce5b5041066fe5f0266-0.jpg&s3=74237-163-656b298345f7a581ecaa72f90d8e8ff8-1800×2700.jpg] “2nd” July 2023 issue / First feature
SUMMER TRAD SNAP
Summer is when the temperature rises and the number of items inevitably decreases. We took snap shots to get tips on how to enjoy fashion in such a summer.
Mr. Horiuchi, who works as a press for “Emme”, showed us a navy blazer, a summer knit, color shorts and a traditional summer style. The styling point is brick color shorts that are not too bright. In the summer when people want to wear bright colors, they chose colored shorts that are easy for adults to wear. Mr. Horiuchi also buys whatever he likes. It seems that he always has more than 10 summer knit innerwear at home. In this project, we will introduce snapshots of a total of 30 people, including Mr. Horiuchi.
[Image 3: https://prtimes.jp/i/74237/163/resize/d74237-163-a50b0fc5116cf3e0b0c6-1.jpg&s3=74237-163-ddae4524f47f5f5bbfaf297b20bb25fd-3900×2600.jpg] “2nd” July 2023 issue / First feature
Summer Look in Trade Shop.
This summer’s outfit recommended by Trad Shop.
The BEAMS PLUS Harajuku store didn’t have a pre-consultation and decided, but all four wore navy blazers. The staff are from a wide range of ages, from 50s to 20s, and there are a wide range of items, from traditional wear to Native American jewelry, in the cozy store with no walls. Nozomu Niwa, second from the right, wears a blazer with military pants. It is said that he chose the military watch, Indian jewelry, college ring and accessories that symbolize America. The styling that is particular about the details is helpful. This time, we are introducing 8 stores including the BEAMS PLUS Harajuku store.
[Image 4: https://prtimes.jp/i/74237/163/resize/d74237-163-a176a7c46ffe43ec6516-2.jpg&s3=74237-163-77b2ab3557e4ed5111ac4726c51f15b1-1801×2700.jpg] “2nd” July 2023 issue / First feature
A summer jacket chosen by a welldresser.
In today’s world, where business wear is becoming more casual and more of a hobby, even those who are skilled in dress styles prefer to wear clothes with a strong sense of casualness. However, the jacket is still essential. We approach the secret of their selection of summer jackets.
Shoji from Maker’s Shirt Kamakura Marunouchi is wearing a Polo Ralph Lauren jacket made from Irish linen. When wearing items that leave a strong impression, he says that he is careful not to let the item overwhelm his styling. Instead of wearing a standard dress shirt, he tries to choose items that are a little unbalanced, such as an Oxford BD shirt. It seems that you are deciding how to dress.
In addition, we introduce summer jackets by a total of six dress style masters, including illustrator Akira Sorimachi.
[Image 5: https://prtimes.jp/i/74237/163/resize/d74237-163-d62c2614dc39dd1224d8-3.jpg&s3=74237-163-8b3d298757f9e05f24711f2ea954ad26-2609×1740.jpg] “2nd” July 2023 issue / First feature
This time, in addition to industry snaps, we also held flea market events, 2nd snaps in second-hand clothing town Shimokitazawa and Koenji, and blazer snaps and street snaps held during Golden Week. The number of people posted, which is over 100 people in total, is the largest in the history of 2nd (second).
[Image 6: https://prtimes.jp/i/74237/163/resize/d74237-163-28b6fdbce4fe5f970a39-4.jpg&s3=74237-163-85be3aaba9be9453e193ea510ff9b872-1315×842.jpg] “2nd” July 2023 issue / First feature
SUMMER TRAD ESSENTIALS Essentials for Summer Trad
There are various items that I would like to wear in the summer, but I chose the seersucker jacket, gingham check shirt, cricket sweater, Madras check shirt, navy blazer, and short-sleeved pullover from the 2nd point of view. Introducing items in the 7 categories of the royal road of Over BD Shirts and Code Lane.
The seersucker jacket was first invented by Brooks Brothers in 1930 and has been a staple of summer jackets to this day. Among such jackets, the most recommended one is the “BLUE BLURE” jacket. The shoulders are dropped and the relaxed silhouette makes it easy to wear. It is a jacket with a calm and mature impression with candy stripes of blue and heather gray stripes.
We also introduce various items. This will give you an idea of what items to buy this season and how to match them.
[Image 7: https://prtimes.jp/i/74237/163/resize/d74237-163-04f4d7ac3a676e971294-5.jpg&s3=74237-163-c5e5b0b8164de2dd5a2ff8d1e4d516c1-658×842.jpg] “2nd” July 2023 / T-SHIRT BROS.
T-SHIRT BROS. Do you like printed T-shirts?
summer. T-shirt season. A simple plain color is fine, but a printed T-shirt can reflect your tastes and favorite things, so even if you wear it alone, you can expect it to play a leading role.
This time, the world view of the second special feature “T-SHIRT BROS” was set as “lovable nerds in America”. When I look at the game and anime-loving main characters in foreign dramas and movies, I often see them proudly wearing T-shirts with their favorite motifs and characters printed on them. also looks attractive. Furthermore, combined with the not-too-cool (≒inatai) styling that is gaining popularity among fashionable people, they look even cooler (although they may be in the minority). This is a special feature where you can rediscover the charm of printed T-shirts from a different angle, including the whole world view.
A total of 20 T-shirts will appear. Both the items themselves and the styling using them are very fresh and fresh. Please use it as one of the references for summer styling.
SUMMER TRAD SNAP
Summer Look in Trad Shop. Summer look recommended by Trad Shop. A summer jacket chosen by a welldresser.
The editorial department takes snaps at a flea market event that was a huge success!
BLAZER Graffiti. Find the Ivy Legers in town!
GW is also a big hit! 2nd snap at second-hand clothing district! SUMMER TRAD ESSENTIALS Essentials for Summer Trad
T-SHIRT BROS. Do you like printed T-shirts?
▼ Next issue notice
Magazine “2nd” August 2023 issue “NEW PREPPY HANDBOOK New preppy road and light.”
*Features are subject to change.
▼ Magazine information
Magazine name: 2nd July 2023 Vol.196
Title: SUMMER TRAD SNAP
Release date: May 16, 2023
List price (tax included): ¥ 1,100
Issued by: Heritage Co., Ltd.
▼ What is 2nd?
For men in their 30s, if work clothes on weekdays are 1st (most important), casual clothes on holidays are 2nd (2nd). This is a familiar and realistic adult fashion and lifestyle magazine that collects clothes that you can talk about, proposing such a holiday style.
Official video: https://www.youtube.com/c/CLUTCHMANTVfromTokyo ▼ Contact us
Heritage Co., Ltd.
Corporate Headquarters (PR)
Yaraicho Building, 43-17 Yaraicho, Shinjuku-ku, Tokyo 162-0805 03-3528-9790 (Weekdays 10:00-17:00)
▼ Click here to purchase
Details about this release: