JR-Cross From “Ekinaka” to “Machinaka”, the first roadside store along the Tokyo Metro line!

From “Ekinaka” to “Machinaka”, the first street store along the Tokyo Metro line!
Station side brand “Irorian Kiraku” with 81 stores-Grand opening in front of Shin-Koenji Station on the Tokyo Metro Marunouchi Line at 7:00 am on May 31, 2023 (Wednesday)-

Kakiage soba “Freshly fried” that 1 in 3 people eat has evolved more deliciously with homemade kakiage!
“Manpuku Ten Soba” and other limited products are now available  JR East Cross Station Foods Company Co., Ltd. (Taito-ku, Tokyo; company president: Masao Hino)
On May 31st (Wednesday), “Irorian Kirakusoba Shin-Koenji Store” will open in front of Shin-Koenji Station on the Tokyo Metro Marunouchi Line. This will be the first time for Irorian Kiraku Soba to open along Tokyo Metro lines and at roadside stores.
As the reasons for eating out are diversifying along with new lifestyles and work styles due to the corona crisis, we will take a step from ekinaka to machinaka in order to further expand our desire to be a restaurant that is close to everyday meals. .
《Three features of the store》
1. We will polish the kakiage soba, which is eaten by one in three people, and stick to the “freshly fried” homemade kakiage. In addition, we will release a new signboard product “Manpuku Ten Soba”, which adds new toppings to this proud kakiage soba.
2. You can enjoy freshly fried tempura cooked in-store for each order by newly handling the popular soba restaurant “Shrimp Tempura”. 3. A new full-size bowl has been added to the soba and bowl set, and you can choose from a mini size and two types of volume.
Please look forward to the new product lineup limited to the new Koenji store. A cup of delicious soba warms your stomach and heart, and we aim to be a place where everyone can take a break anytime from the beginning of the day to the end of the day.
[Image 1: https://prtimes.jp/i/82978/360/resize/d82978-360-d748402b356805ad2710-0.png&s3=82978-360-20c734d5adbcc7bd6b6f172ec3840bc6-951×532.png] Store appearance image
[Image 2: https://prtimes.jp/i/82978/360/resize/d82978-360-64c023eee324e6659361-1.png&s3=82978-360-933de430297f236d71384b6b5aa67013-975×698.png] (Left) Shrimp Tendon 680 yen (tax included) (Right) Manpuku Tempura Soba 780 yen (tax included)
<< store details [Image 3:
https://prtimes.jp/i/82978/360/resize/d82978-360-3aea8368c28d88c423f5-2.png&s3=82978-360-98b0f96699515e92cfd987804b8439d0-1402×565.png] Store name: Irorian Kirakusoba Shin-Koenji store
Opening date: May 31, 2023 (Wednesday) 7:00 am
Address: 2-1-19 Umesato, Suginami-ku, Tokyo
     Long Hill Shin Koenji Building 1F
Business hours Weekdays and Saturdays 7:00-22:00
     Sundays and holidays 8:00-20:00
21 seats, completely non-smoking
《Three features of Irorian Kirakusoba Shin-Koenji》
1. Kakiage soba, which one in three people eat, has evolved into “freshly fried”! Birth of new flagship product “Manpuku Ten Soba”
[Image 4: https://prtimes.jp/i/82978/360/resize/d82978-360-a7f1c5ff21475488dd4a-3.jpg&s3=82978-360-92fab20b191a045721e177ab0956a051-2066×1476.jpg] Manpuku tempura soba 780 yen (tax included)
Homemade kakiage of “Kakiage Soba”, which has been popular with many customers as the most popular of “Irorian Kiraku Soba”
“Freshly fried” makes it even more delicious and a dish to be proud of. We will release “Manpuku Tempura Soba” which adds new toppings to this kakiage soba only at the Shin-Koenji store.
1. Homemade kakiage 2. Shrimp tempura 3. A new flagship product with 100% satisfaction that combines soft-boiled eggs.
2. Provide freshly fried food for each order! Always freshly made “Shrimp Tempura Soba”
[Image 5: https://prtimes.jp/i/82978/360/resize/d82978-360-4c48de25737d8d5b9d21-4.jpg&s3=82978-360-48b1463f417b015418792e298b1afcaa-2066×1476.jpg] Shrimp tempura soba (3 pieces) 850 yen (tax included)
This is a new menu item with 3 pieces of shrimp tempura, a popular soba restaurant favorite that transcends generations. After receiving your order, we will prepare it in the store and serve it freshly fried.
We also recommend adding a single shrimp tempura (180 yen for 1 fish) to your favorite soba toppings.
3. I’m happy with the volume lineup that you can choose! Soba restaurant’s “Katsudon set”
[Image 6: https://prtimes.jp/i/82978/360/resize/d82978-360-0d4b593fec8f305a397e-5.jpg&s3=82978-360-6b5270f864a1d6ff623e8cdf310610cc-1812×1294.jpg] Katsudon set 950 yen (tax included) *Full size bowl set
So that you can enjoy the soba restaurant’s katsudon, where you can enjoy the taste of pork and the egg containing the soup stock, We will release a new full-size bowl and soba set.
We also have a mini-sized katsudon and soba set (780 yen), so you can choose the volume according to how hungry you are in the day. Various take-out menus where you can enjoy soba noodle bowls, curry, and tempura anywhere
[Image 7: https://prtimes.jp/i/82978/360/resize/d82978-360-63c52f0d6bcf67d74bbd-6.png&s3=82978-360-81c582fcca67ab7dde3e33156172801f-886×744.png] Enjoy the taste of “Irorian Kirakusoba” wherever you like, at home or at work. Manpuku tempura bowl (Kakiage, 1 shrimp tempura, shishito pepper 580 yen), shrimp tempura bowl (3 pieces 680 yen), cutlet bowl (650 yen), curry rice (500 yen), cutlet curry (680 yen), single item kakiage (150 yen), etc.
*All prices include tax.
●”Croquette soba” 530 yen (tax included) that inherits the stand-up eating soba culture of the station
[Image 8: https://prtimes.jp/i/82978/360/resize/d82978-360-fb25c3b730b7ecbbb530-8.png&s3=82978-360-98144b61353414fbf239fdf97ab8db18-359×291.png] “Croquette soba” has been loved by many customers among station soba products. The croquette can be left crispy or soaked in the sauce to make it more moist. You can continue to enjoy our croquette soba, where you can feel our roots, at the new Koenji store.
《Opening Commemorative Campaign》
During the campaign period, you can enjoy the target product at a discount of 100 yen.
[Part 1] First of all, this! The basics of Irorian Kirakusoba!
[Image 9: https://prtimes.jp/i/82978/360/resize/d82978-360-156524c596c52b91af0f-7.png&s3=82978-360-aced695c375b215cdcbe40a41c28f0be-886×696.png] Kakiage Festival!!- May 31st (Wednesday) to June 14th (Wednesday)- Target product: Kakiage soba (hot/cold) 450 yen
Manpuku tempura soba set (hot/cold) 780 yen
Manpuku Tendon (a la carte) 480 yen
[2nd] New Koenji store limited menu! Freshly fried tempura!
[Image 10: https://prtimes.jp/i/82978/360/resize/d82978-360-8ad3ad12af6352ecf17d-9.png&s3=82978-360-8219a1b2fa1280c57891a4818a79c146-3200×2591.png] Shrimp Heaven Festival!! -June 15th (Thursday) to June 30th (Friday)- Target product: Shrimp tempura soba (hot/cold) 750 yen
    Prawn tempura soba set (hot/cold) 880 yen
Shrimp tempura bowl (3 pieces) (single item) 580 yen
*The above is the tax-included price with a campaign discount of 100 yen from the regular sales price.
《About Irorian Kiraku》
A soba restaurant that boasts fresh soba noodles and homemade kakiage with the concept of “relaxing and unpretentious everyday go-to”. In April 2008, the first store was opened in Granduo Kamata, and as of May 2023, it has become a station side brand with 81 stores in the Tokyo metropolitan area. “Irorian Kiraku” is particular about its fresh soba noodles made in-house so that you can enjoy the original taste of soba noodles, the original special soup that has been researched many times, and the homemade kakiage that is cooked one by one in the in-store kitchen. We will create a space where you can take a break while satisfying the conventional station side demand. With bright and subdued lighting and a clean interior, we aim to be a shop that is loved by people of all ages and genders.
[Image 11: https://prtimes.jp/i/82978/360/resize/d82978-360-2629b81588cdff12b80f-10.jpg&s3=82978-360-3bdcf879a7cfd4648406e1eb1aa4bfc8-786×561.jpg] Irorian Kiraku Kakiage Soba 550 yen (tax included)
[Image 12: https://prtimes.jp/i/82978/360/resize/d82978-360-e8152725da1c0b48455f-12.jpg&s3=82978-360-8ba047ef04592cc3eaa07078c6de4d0b-422×301.jpg] Homemade kakiage deep-fried in the store
《About JR East Cross Station Co., Ltd.》
[Image 13: https://prtimes.jp/i/82978/360/resize/d82978-360-ce00d7899b7e54e2694b-12.png&s3=82978-360-04c47c286e42880d558a34fbd5651e3f-324×95.png] Company name: JR East Cross Station Co., Ltd.
Headquarters: 5-33-8 Sendagaya, Shibuya-ku, Tokyo South Gate Shinjuku Building 6F
Established: April 1, 2021
President and Representative Director: Fuminao Nishino
A retail company that operates convenience stores such as NewDays and a specialty store business, and mainly operates restaurants and food manufacturing businesses such as Irorian Kiraku, Irorian Kiraku Soba, Beck’s Coffee Shop, and Ekibenya. Foods Company, which develops beverage products such as “From AQUA” and develops vending machine business, and Development Company, which develops commercial facilities such as “ecute” and “Gransta”. .
Details about this release:


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