LocalSquare Co., Ltd.
[Achieved over 10,000 visitors to the Metaverse space in 24 hours! ! ] Looking back on the event of “24 hours 10,000 exciting metaverse utilization EXPO 2023”
Using the 2D Metaverse office “Gather Town”, we held the “24 Hour 10,000 Metaverse Utilization EXPO” and achieved a total of 10,794 visitors in the first 24 hours.
The Metaverse event “24-hour 10,000 People Exciting Metaverse Utilization EXPO 2023” held from May 17th to 18th, 2023, attracted more than 80 exhibitors from all over the country, and a total of 10,751 people. The number of visitors reached 10,000, successfully surpassing the initial target of 10,000.
This event has a high barrier to entry for companies, and it allowed users to feel the possibility of a large-scale event in the Metaverse space. There were many voices saying that they would like to consider using .
From May 17th to 18th, 2023, LocalSquare Co., Ltd. / REBFLEET Co., Ltd. / ForTwo LLC will jointly hold the “24-hour 10,000 People Exciting Metaverse Utilization EXPO 2023”, with 10,000 visitors in 24 hours. We are pleased to announce that we have achieved 10,794 visitors this time.
LocalSquare Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director Kazuya Kanagawa) (https://localsquare.co.jp) operates a 2D metaverse office “Gather Town” (https://www.gather. As an official Japanese partner company of town/), we sell and support the
introduction of this service. REBFLEET Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, Representative Director Keigo Sasa), which operates the professional community “SAMURAIverse” in the Metaverse, and ForTwo LLC, which provides Metaverse operational support (Headquarters: Kadoma City, Osaka Prefecture, Representative) Tatsuya Mizuguchi) was jointly sponsored by the three companies.
This event was Japan’s first large-scale 24-hour event held at the 2D metaverse office “Gather Town”, and the main exhibitors were Trans Cosmos, Inc., Money Forward, Inc., and Nihon M&A, Inc. Various organizations from large companies such as Center and Soft On Demand Co., Ltd. to small and medium enterprises participated.
[Image 1: https://prtimes.jp/i/46230/6/resize/d46230-6-da4a28f0a1c5cd767c6a-9.png&s3=46230-6-08022b95ac0f73b6c2b71e250ca747f3-590×847.png] Background of the event
Many people are interested in tools such as the Metaverse, which have been attracting attention in recent years, but they are still at the stage of searching for effective ways to use them. Under such circumstances, various companies are proceeding with trial
introductions every day in order to use them for business, but the cost and effort of introducing devices etc. when constructing and using the Metaverse space are large, so it is difficult to take on a casual challenge. It is also a difficult area to advance.
In this area, although there is great potential for future
utilization, it is difficult to proceed with casual utilization. Using a wide variety of templates, even those without knowledge can easily create a space.
The two-dimensional design reduces the operational load and allows simultaneous connections for a large number of people.
By taking advantage of the characteristics of GatherTown, we will create a situation where many companies and organizations can easily start providing services in the metaverse area, and create an opportunity to develop their business without falling behind the trend of DX. It was held with the aim of
The main roles of our company this time were the construction and design of the space on GatherTown, as well as the operation of counting the actions of visitors and linking the system.
■ State of the day
[Image 2: https://prtimes.jp/i/46230/6/resize/d46230-6-527ebe2066b4afcfc8d0-4.jpg&s3=46230-6-a6a239111042446c1f6f8aaa84869bb7-1988×1030.jpg] The opening ceremony of the day. More than 1,000 people gathered in the first few minutes. The number of visitors is automatically counted on the castle signboard.
As for the main content, there were many exhibits that could not be done at other events that took advantage of the 24-hour nature of the event. There was a seminar that started at 3:00 a.m., and there was a company that carried out a project called a “24-hour marathon” in which avatars distributed business cards in the Metaverse, physical bodies in the city center, and connected companies. In addition, more than 100 contents were exhibited, such as dialogues between major companies and small and medium-sized enterprises, and planning meetings with influencers and companies on the spot.
Among them, a happy miscalculation was the excitement in the middle of the night.
From the beginning of the planning, I was conscious of creating coincidences and happenings, but it exceeded my imagination. The frenzy was born out of chance. For example, the person listening to the seminar next to me turned out to be a well-known business owner, or there was a mutual acquaintance in the group that joined the conversation, or even a job contract was concluded in that group. voice was rising.
■Exhibition booths of companies *From the perspective of participants You can freely move your avatar and view images embedded in the exhibits, as well as the web and videos.
[Image 3: https://prtimes.jp/i/46230/6/resize/d46230-6-ff2f2903a629d0ee6087-9.png&s3=46230-6-cc1790ed792d2295063302b82d79db8a-1914×837.png] ■Looking back in numbers “24-hour 10,000 people’s exciting metaverse utilization EXPO 2023”
[Image 4: https://prtimes.jp/i/46230/6/resize/d46230-6-0d3a8ccb1bc65412b7a3-2.png&s3=46230-6-37ecc2b9cd531a4b76aac7d3e0f462b6-1139×647.png] At this event, various activities such as exhibitions, lectures, workshops, and presentations were held in the Metaverse space by GatherTown.
The total preparation period for this event was only 77 days, and we used the “map maker” function unique to GatherTown to create a smooth space and realize a sense of speed.
* Map Maker screen (Compared to the normal Metaverse, speedy space construction is possible)
[Image 5: https://prtimes.jp/i/46230/6/resize/d46230-6-db7f154ce3659c841373-5.png&s3=46230-6-bde6cbacb42c5ab9d3c21f703fe30a2a-810×456.png] Our unique system that automatically counts the number of visitors has resulted in the following results.
Total number of visitors: 10,794
Number of exhibited contents: 89 booths
Average number of booth visitors: 277
Maximum number of booth visitors: 1,903
Booth visitors (median) 200 people
The maximum number of booth visitors was 1,903 in total, creating interactive interactions between exhibitors and participants. ■ Survey results
[Image 6: https://prtimes.jp/i/46230/6/resize/d46230-6-e99d33d74bc77859e20c-0.png&s3=46230-6-60ce946e339c753ffcf380bd4cf577b5-1135×638.png] Furthermore, this event has become a place for new business
opportunities and creative collaborations, and has become a valuable opportunity for many companies and creators.
Visitors lived in 15 prefectures, from Hokkaido to Saga, and participants from all over the country.
■ Review (good points/points to be improved)
[Image 7: https://prtimes.jp/i/46230/6/resize/d46230-6-f60f91688d52d5c0cb18-0.png&s3=46230-6-c34e3c0ca0221a614124fb73cb5ee6a0-1134×638.png] Many comments were received from the participants.
As a good point,
Since it is a metaverse, anyone can participate anywhere in the country. You can participate regardless of the device such as smartphone or PC. It is easy to understand the situation such as what kind of booths are there and where people are gathering
Points to be improved are:
I don’t know who to talk to because there are too many attributes My eyes and body are more tired than I expected
And so on.
The next event has already been decided, and we will make use of this reflection to hold an event with a high degree of satisfaction for both exhibitors and participants.
■ About GatherTown
[Image 8: https://prtimes.jp/i/46230/6/resize/d46230-6-406f826aaa12274bb002-12.png&s3=46230-6-0e866f90e519938289d450dd147e904e-749×394.png] ■GatherTown in 1 minute
[Video 2: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=b6aXJt3xJEs] A 2D metaverse office tool that originated in Silicon Valley, USA in 2020. The total number of users worldwide is 16 million. Free use for up to 10 people. It is popular mainly in Europe, the United States, and Asia (mainly South Korea). The Japanese version will be released in May. Official site: https://www.gather.town/
■ GatherTown Japan Official Partner Company | LocalSquare Co., Ltd.
[Image 9: https://prtimes.jp/i/46230/6/resize/d46230-6-5bb11bf37003f6fdf663-7.png&s3=46230-6-8fa5116dc02286164ec6a1534f105ae1-1849×791.png] From September 1, 2022, we signed Japan’s first official partnership agreement with Gather Presence.
Supports sales/introduction of Gather and operates Japan’s largest Gather commentary media “Gather Blog”
Head office location: 3-6-19-202 Ebisu, Shibuya-ku, Tokyo
Representative Director: Kazuya Kanagawa
Business: Sales/implementation support for the 2D virtual office tool “Gather”, operation of Japan’s largest commentary media “Gather Blog” Established: March 1, 2018
■ Profile of Representative Director Kazuya Kanagawa (sponsor/founder)
[Image 10: https://prtimes.jp/i/46230/6/resize/d46230-6-39d1f2a359ab5e060bfc-6.jpg&s3=46230-6-800c5857d3c3290e46b65aa2bf90a236-1568×1046.jpg] Born in Nagoya City, Aichi Prefecture. After graduating from university, he founded LocalSquare Co., Ltd. in 2018 after gaining experience in launching the Osaka branch of a venture company headquartered in Tokyo, sales, and new business launches. Currently in the 6th term, we support a total of more than 150 companies in the digital marketing area, such as SNS operation agency, WEB production, and EC production for corporations. Signed Japan’s first official partnership agreement with the US metaverse remote office
“GatherTown”, which has a total of 15 million users worldwide in 2022. Sales of GatherTown’s services in the Japanese market and DX support using Gather for corporations.
Details about this release:
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LocalSquare Co., Ltd.