From the voices of 1,000 high school club students and 200 teachers in charge of club activity advisors, Mandom starts “What do you think? Club hair” to think together about hairstyle rules for club students About 1 in 10 club students say they give up on joining or leave the club because of their hair. Club students say, “I didn’t like the designated hairstyle, so I gave up on joining the club.”
Mandom Corporation (Headquarters: Osaka City, President and CEO: Ken Nishimura, hereinafter referred to as Mandom) is thinking together about hairstyle rules for club students so that high school students can balance self-expression and club activities and enjoy school life. Hair” will start on Thursday, May 18th.
“What do you think? Club hair” special site:
[Image 1: https://prtimes.jp/i/6496/847/resize/d6496-847-2fd97488b778ec3e176b-7.jpg&s3=6496-847-1a6a33c715d6cf6d330a36d67367fd88-2440×990.jpg] Under the slogan “BE ANYTHING, BE EVERYTHING.” We believe that Mandom’s usefulness = wellness is to sustainably create a society that can be realized. Self-expression through fashion and grooming has a positive impact not only on appearance, but also on the mind and attitude, leading to living in a way that is true to oneself. At Mandom, we will work with consumers to think about what it is like to be able to support them.
As the first step this time, we focused on the existence of “club hair” so that high school students can enjoy school life by balancing self-expression and club activities. Mandom hopes to eliminate the “unreasonable and unsatisfying confusion” about high school students’ appearance and rules, and create an environment where they can express themselves.
“What do you think? Club hair”
These days, the rules that were originally set for high school students to study hard have become a mere formality, and are being called “black school rules”. Through interviews with many active high school students, Mandom has found that although club activities are not written down like school rules, there are unspoken rules that must be followed. I have come to see the current situation that some students are not enjoying themselves. Also, in interviews with the teachers and coaches in charge of club activities, there were voices such as “hairstyle rules prevent club members from gathering” and “boring rules reduce the appeal of the competition by half.” was Therefore, this time, we will conduct a survey of club activities and advisor teachers, publish the results, and implement initiatives to collect more voices.
A fact-finding survey of 1,000 club activity students and 200 club activity advisor teachers
We conducted a fact-finding survey* on the hair problems of 1,000 high school club students nationwide and 200 high school teachers who are in charge of club activity advisors.
・Approximately 40% of respondents said that their school has a gap with social trends in terms of fashion and freedom of self-expression. high school students answered. On the other hand, about half of the teachers answered that they felt a real gap.
・ 1 in 10 club students answered that they have given up on joining the club or left the club because of their hair.
Fact-finding survey*: Fact-finding survey of 1,000 high school club students (March 2023), Fact-finding survey of 200 high school teachers in charge of club activity advisors (March-April 2023)
◆ Call for submissions to collect more real voices
In order to collect more realistic voices, we are looking for unreasonable and unconvincing mystery rules for club activities hair on Twitter with “# Mystery rules for club activities”. By soliciting opinions and reflecting the voices on the special site in real time, we hope to create a place for everyone to discuss things such as noticing the mystery rule and actually having a proper reason instead of a mystery. Based on a lot of voices and opinions, we will think together about club hair and aim to eliminate the trade-off between high school students’ individuality and self-expression and club activities. In addition, I would like to use club hair as a starting point to think about the worries not only of high school students themselves but also of coaches, sports teams, and other people involved in club activities.
[Survey results of 1,000 high school students who attend club activities and 200 teachers who are in charge of club activity advisors]
●About 40% of high school students answered that there is a gap between the rules of fashion and self-expression at school and social trends. Similarly, about half of the teachers also felt a gap in the truth.
With diversity and the value of diversity spreading, do you feel that the “freedom of fashion and self-expression” of the school you are currently attending matches the trends of today’s society?
Approximately 40% of high school students answered that they “feel a gap” or “very much feel a gap” to the question “Social trends = social trends such as black school rules and diversification”. In addition, when I asked the teachers the same question, about half of the teachers felt a real gap.
[Image 2: https://prtimes.jp/i/6496/847/resize/d6496-847-25ac882dfc249ce13ff8-1.png&s3=6496-847-c51e1a6ee931261529bafdf45f8e9a85-778×572.png] ● 1 in 10 club students answered that they have given up on joining the club or left the club because of their hair.
Have you ever given up on what you want to do because of “restrictions on fashion and self-expression” in school life? 100 people answered that they had experienced or heard of giving up or leaving the club because of their hair. (Total from free answers: Club students n=1,000)
[Image 3: https://prtimes.jp/i/6496/847/resize/d6496-847-37526bfce5d2af228fa2-2.png&s3=6496-847-b32b3d5ca9c042b06b820eb57359ad1f-671×335.png] ●The most unreasonable episode about club activities in both the cultural and athletic clubs is hairstyles. Among them, the Ministry of Culture mentions that “the hairstyle is specified in the contest”. In the sports club, there are rules about hair length, such as “must be shaved”.
Please tell us about yourself or the people around you, when you felt unreasonable due to the rules and culture of club activities related to “hair”, or when you actually couldn’t dress up. In response to this question, the cultural department received 21 comments about hairstyles, especially bangs in the contest. On the other hand, hairstyles were the most common in athletic departments, followed by hair length. Among the length of hair, there were 25 voices saying “I have to shave”, showing a trend unique to club activities.
[Image 4: https://prtimes.jp/i/6496/847/resize/d6496-847-65eb83ba5bdef9879d2d-3.png&s3=6496-847-e113926ee62ede965d427f4670724851-840×566.png] ● Approximately 70% of respondents answered that “I think that being able to express oneself with hair length and hairstyle” will lead to motivation to participate in club activities and performance improvement.
Do you think that “being able to express yourself with your hair length and hairstyle” in club activities will lead to increased motivation to participate in club activities and better performance in competitions, etc.? Approximately 70% answered “I think so” and “I think so” to the question. Many club students believe that being fashionable and self-expressing will lead to better performance in club activities and increased willingness to participate.
[Image 5: https://prtimes.jp/i/6496/847/resize/d6496-847-dc1bf43dae009981f5be-4.png&s3=6496-847-596eb0364da209e992e1cd45c220badb-768×516.png] ●According to a fact-finding survey, the teacher’s true story was revealed along with unreasonable experiences of club members due to hairstyle rules, such as “I gave up joining the club because I didn’t like the designated hairstyle.”
-Honne of club activities-
Many voices were gathered from club activities, such as the experience of giving up joining the club because they disliked the hairstyle specified in club activities, and the fact that they had to show their complex parts due to the rules of the tournament.
[Image 6: https://prtimes.jp/i/6496/847/resize/d6496-847-6d4039854b9ddab3234d-5.png&s3=6496-847-cb4b825f1eb25db089912ca40c2c0320-1002×301.png] -Teacher’s Honne-
On the other hand, the teachers voiced their honest opinions about the difficulty of revising the rules, such as differences in enthusiasm and recognition among teachers, and the difficulty of being tolerant of students.
[Image 7: https://prtimes.jp/i/6496/847/resize/d6496-847-a9dfd389ba5e74d23d2f-6.png&s3=6496-847-3935ec2c557b9ba8101116e94e64ed10-979×451.png] ≪Overview of Fact-Finding Survey≫
[Fact-finding survey on “club hair” by asking 1,000 high school club students] ・Survey area: Nationwide
・ Target audience: High school boys and girls who belong to club activities (70% of sports clubs, 30% of cultural clubs)
・ Survey method: Internet survey
・ Inspection period: March 2023
・Number of samples: 1,000
[Fact-finding survey on “club hair” by asking 200 high school teachers who are in charge of club activity advisors]
・Survey area: Nationwide
・ Eligible people: high school teachers who are advisors for club activities ・Survey method: paper questionnaire survey
・Period of inspection: March to April 2023
・Number of samples: 200 people
Overview of “What do you think? Club hair”
● On Twitter We are looking for real voices of club hair with “# Mystery rules of club activities”!
As one of the “What do you think? Club hair”, a campaign will be held on Twitter from Thursday, May 18, 2023 to gather real voices of club hair. In addition to introducing the voices and results that came out of the fact-finding survey, we are looking for a wide range of posts under the hashtag “#Mysterious rules of club activities” from everyone’s actual experiences about club hair and episodes heard from around. Posts with the hashtag “#Mystery rules of club activities” will be published on the special site as needed.
In addition, from May 22, 2023 (Monday), we will post an advertisement in the station that collects the truths of high school club students and teachers based on fact-finding surveys and interviews with high school teachers. There will be a total of 10 stations in the Tokyo area (Kudanshita, Suidobashi, Hiyoshi, Sakurashinmachi, Kokubunji, Shimokitazawa, Kichijoji, Meidaimae) and the Osaka area (Uehonmachi, Tennoji). At each station, which is located on the school route of high school students, we will ask questions that will give you an opportunity to think about “club hair”.
Mandom Official Twitter: https://twitter.com/mandom_corp
“What do you think? Club hair” special site:
● Set up an inquiry form for high schools and related parties who want to think about “What do you think? Club hair” together.
In order to increase motivation for high school life as a whole and create an environment where you can live a fulfilling high school life, we have created a special program for high schools and related parties who want to think about “What do you think? Club hair” together. We have set up a contact form on our website. If you are interested in sympathizing with our thoughts, providing information, or wanting to think together, please contact us using the inquiry form. We may contact you from the person in charge.
● Mandom’s thought “What is it like?”
BE ANYTHING, BE EVERYTHING.
(Meaning: Be whoever you want to be.)
Mandom’s concept of “be yourself” means:
・Make decisions by yourself
・There is no right or wrong
・Things you can do over and over again
・Acknowledging other people’s “likenesses”
Society is full of different values.
On the other hand, like a high school student, like a member of society, like a man, like a woman
It is also true that there are invisible constraints.
It is not “likely” decided by someone,
Finding your own “like”
We believe that life is enriched.
Mandom will continue to
We will support each and every one of you to be yourself.
Details about this release: