Mattel International Co., Ltd.
“Matchbox Theme Assorted Volkswagen” will be released from late May From the die-cast car pioneer “Matchbox” comes a line-up of
sophisticated card designs that focus on Volkswagen cars!
[Image 1: https://prtimes.jp/i/12996/476/resize/d12996-476-11938af5b093e59598f5-0.png&s3=12996-476-cb7e536bf1b9aa5ab76254c91acd04d8-1582×604.png] Mattel International Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Mark Panther), a Japanese subsidiary of the world’s leading toy maker Mattel, Inc., is a pioneer in the die-cast car category, “Matchbox”. , “Matchbox Theme Assorted Volkswagen” will be released from late May.
[Table 2: https://prtimes.jp/data/corp/12996/table/476_1_880d46128366041d9a86fc2c2513dc75.jpg ]
[“Matchbox theme assortment Volkswagen” product list]
It is a lineup focused on Volkswagen vehicles. With a tasteful exclusive card design, this time there will be a total of 6 types. 1962 Volkswagen Karmann Ghia
-A specialty car with a VW car chassis manufactured by Karmann in Germany and an elegant body designed by Ghia in Italy.
[Image 2: https://prtimes.jp/i/12996/476/resize/d12996-476-bc2c518421bb13a05d4c-0.png&s3=12996-476-25fe02c5716896dc8bc3c658c218daeb-826×430.png] Volkswagen Type 34 Karmann Ghia
The Volkswagen Type 34 Karmann Ghia greatly incorporates the character lines of the body with a wider glass area and rectilinear motifs around the waistline reminiscent of Chevrolet Corvair influences. It is a T3KG with a small American car design and was developed as a successor to the Type 1.
[Image 3: https://prtimes.jp/i/12996/476/resize/d12996-476-d1898ecf13a9eca54087-0.png&s3=12996-476-259f6994525374a557439cd787d18973-769×459.png] 1962 Volkswagen Beetle
It is a Beetle of the same model year as the Volkswagen Karmann Ghia. Although the actual car has a different body, it is also characterized by sharing the chassis and engine.
[Image 4: https://prtimes.jp/i/12996/476/resize/d12996-476-f9a4a819a5d7cf4902cf-0.png&s3=12996-476-1807af53d28765dae9d4f67638f301c1-784×475.png] 1974 Volkswagen Type 181
The 181 is a leisure car model based on the Type 1 (Beetle) with a body that looks like a military vehicle. Tail lamps are also characterized by diverting Beetle parts.
[Image 5: https://prtimes.jp/i/12996/476/resize/d12996-476-d23d627831c128b94ed6-0.png&s3=12996-476-c626feedb715e7927dfaac769203245d-742×399.png] Volkswagen Beetle 4×4
The 4×4 has been modified to run a so-called Baja Bug desert race, and features large-diameter tires, cut fenders to accommodate them, an exposed engine, and a cross-eyed funny face.
[Image 6: https://prtimes.jp/i/12996/476/resize/d12996-476-5ae6aee296c5dd9c4b4a-0.png&s3=12996-476-c38bf2745e0ee76f2189c4cebc89e374-744×409.png] 1976 Volkswagen Golf GTI MK1
In 1974, the Golf, a front-wheel-drive vehicle that was introduced in 1974, was the successor to the Type 1 (Beetle) and achieved great success for the first time. Matchbox reproduces the sports model GTI, also known as the original hot hatch.
[Image 7: https://prtimes.jp/i/12996/476/resize/d12996-476-bb4e1f26d6fbf143bc88-0.jpg&s3=12996-476-4d25413e89a6d4692f47083b6d4ff053-753×399.jpg] Product name: Matchbox Theme Assortment Volkswagen
Manufacturer’s suggested retail price: 300 yen each excluding tax (330 yen each including tax)
Release date: Late May 2023
Target age: 3 years old and over
Size (cm): W10.8 x D3.8 x H16.5
Seller/Distributor: Mattel International Co., Ltd.
Matchbox is a pioneer in the diecast car category, launched in the UK in 1953. Jack Odell made it so that children could carry it, and it comes from the fact that a small minicar was sold in a package that imitated a matchbox. It is said that it had a great influence on the minicars that appeared after that. It features a design that faithfully reproduces the actual car, and is a die-cast series with a full lineup of European cars such as the United Kingdom, mainly licensed cars that respect factory stock.
Official website: https://mattel.co.jp/toys/matchbox/
The Mattel Group is a global leader in the design, manufacture and marketing of toys and family products. As Mattel’s best-selling brand, in addition to the most famous fashion doll Barbie (Barbie (R)), Hot Wheels (Hot Wheels (R)), Thomas & Friends (R)), Fisher Price (Fisher- Price(R), MEGA(R) BLOKS, and various entertainment-inspired toy lines. Mattel was named one of Ethisphere Magazine’s “World’s Most Ethical Companies” in 2015 and ranked fifth on Corporate Responsibility Magazine’s “100 Best Corporate Citizens” list in 2014. has been selected as Headquartered in El Segundo, Calif., the Mattel Group sells its products in more than 150 countries around the world. Official website: http://www.mattel.co.jp/
Inquiries from customers Mattel International Co., Ltd. Customer Service Center TEL: 03-5207-3620-Reception hours 10:00-16:00 Monday-Friday (excluding Saturdays, Sundays, and holidays)-
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