Morinaga & Co., Ltd.
[June 10th is Milk Caramel Day] Morinaga Milk Caramel’s 110th anniversary Commemorative products such as “retro cute” sweets and cocoa with Taisho and Showa poster designs will be released
sequentially from May 22nd
~ Opening of a special site that looks back on 110 years of
long-selling products that are loved over time ~
Morinaga Confectionery Co., Ltd. (Shiba, Minato-ku, Tokyo, President: Eijiro Ota), commemorating the 110th anniversary of Morinaga Milk Caramel, will offer a total of five sweets, ice cream, and cocoa for a limited time starting May 22nd (Tuesday). It will be released at. “Milk caramel” was born on June 10, 1913, and June 10 is established as Milk Caramel Day. Taichiro Morinaga, the founder of Morinaga & Co., said, “I want to provide Japanese people with delicious Western sweets with high nutritional value.” It is a product that can be said to be the origin of Morinaga & Co., Ltd., which was released with passion. It continues to be loved by everyone over time, and thanks to you, we are celebrating our 110th anniversary. With gratitude, we will develop various products that make use of the deliciousness of “milk caramel”, manufacturing technology that has been refined for over 100 years, and history.
“Milkshake Caramel” with a nostalgic and gentle taste, “Milk Caramel Cream Sand Cookie” and “Milk Caramel Galette Sandwich”, which are baked sweets with milk caramel taste, and “Milk Caramel Cocoa” with exquisite harmony of milk caramel and cocoa. These 4 items are retro cute packages designed with Taisho and Showa posters. And the luxurious ice cream “Morinaga Milk Caramel Ice Cream Bar” was designed by the founder, Taichiro Morinaga.
In addition, the familiar yellow box “Milk Caramel” will be renewed and released in a package (film / middle box) where you can enjoy 3D art traveling through the Meiji, Taisho, Showa and Heisei eras under the theme of “time slip”.
[Image 1: https://prtimes.jp/i/19896/215/resize/d19896-215-4777c7f2818f1ba437ae-11.png&s3=19896-215-6793c471a6082f8ce58501afac2e350b-646×411.png]
[Image 2: https://prtimes.jp/i/19896/215/resize/d19896-215-9c3b2eca909d78e50ef9-12.png&s3=19896-215-8e8ba823fc2c51d35f7968d29c130ef3-1240×960.png]
[Image 3: https://prtimes.jp/i/19896/215/resize/d19896-215-809b0fcb50d5fb2f71c6-12.png&s3=19896-215-5745916031f3cb09fa34ae16e1943ee9-1242×879.png] ■ “110 years, beyond the times, Morinaga milk caramel” special site https://www.morinaga.co.jp/caramel/110th/
Japan’s First Year of Caramel -Taichiro Morinaga’s Challenge- Caramel made in Japan was born in 1899 (Meiji 32). It was originally created and sold by Taichiro Morinaga, the founder of Morinaga & Co., Ltd. It was not well received at first. Then Taichiro came up with the idea of a “genuine sample box car”. I pulled a glass-enclosed box car with samples of sweets and sold it. However, despite the popularity, it took two months after the store opened to receive an order.
why? Only caramel is not selling well
Caramel was sluggish among the western confectionery that was on sale. The manufacturing method that Taichiro learned in the United States was not suitable for Japan’s humid climate, and the flavor was said to be “milky”, which was the general taste of Japanese people at the time when they were not familiar with dairy products. It didn’t fit. (Left photo) Hakoguruma (Right photo) Taichiro Morinaga
[Image 4: https://prtimes.jp/i/19896/215/resize/d19896-215-0f9ec21bced6c9ea2ed3-15.png&s3=19896-215-ba1010a7dc3b0aebe67e9ef53ea17516-670×343.png] Improving taste and quality, gradually gaining reputation
After repeated quality improvements, such as reducing the amount of dairy products and raising the boiling temperature to increase the shelf life, the loose caramel gradually became popular. Taichiro’s stern attitude, never allowing the raw materials and quality of caramel to drop, had a strong desire to “make delicious and highly nutritious caramel available to the Japanese people.”
Birth of Morinaga Milk Caramel, a milk caramel in a paper sack If you put caramel in a portable container, wouldn’t it spread by leaps and bounds? With this in mind, research into a new container proceeded, and we ended up with a caramel in a paper sack with almost the same shape as today. On the other hand, the nutritional value of dairy products began to attract attention, and in 1913, a new product was launched under the name of “Milk Caramel” with an increased proportion of dairy products. At the Tokyo Taisho Exposition the following year, it became popular as an exposition souvenir, and sales were unprecedented. With this as an opportunity, the journey to becoming a national confectionery began, and this year marks the 110th anniversary.
Birth of Morinaga Milk Caramel, a milk caramel in a paper sack If you put caramel in a portable container, wouldn’t it spread by leaps and bounds? With this in mind, research into a new container proceeded, and we ended up with a caramel in a paper sack with almost the same shape as today. On the other hand, the nutritional value of dairy products began to attract attention, and in 1913, a new product was launched under the name of “Milk Caramel” with an increased proportion of dairy products. At the Tokyo Taisho Exposition the following year, it became popular as an exposition souvenir, and sales were unprecedented. With this as an opportunity, the journey to becoming a national confectionery began, and this year marks the 110th anniversary.
(Left photo) Released in 1913 under the name of “Milk Caramel” (1 grain / 5 rin), about the same price as monaka and daifuku
(Photo right) 1914 In the form of a paper sack (20 grains / 10 sen)
[Image 5: https://prtimes.jp/i/19896/215/resize/d19896-215-5fd783fe6a3f774a5082-14.png&s3=19896-215-fc18ed5c1c7c01ec2347b20d4454cd9e-1113×723.png]
Details about this release:
https://prtimes.jp/main/html/rd/p/000000215.000019896.html
MAIL:cr@prtimes.co.jp