My Voice
[Survey on premium foods and beverages] The characteristics of foods and beverages that you think you can buy even if the price is slightly higher than usual are “domestic” at over 40%, and “regional brands / brands, regional specialties” at 3. Over 20% each for relatively strong and “highly safe”
My Voicecom Co., Ltd. (Chiyoda-ku, Tokyo, President: Kazuhisa Takai) conducted the third Internet survey on “premium food and beverages” from April 1 to 5, 2023. We will inform you of the results of the investigation.
━━– TOPICS –━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
■Features of foods and beverages that are considered to be worth buying even if the price is slightly higher than usual: Over 40% answered “domestic”, over 30% answered “local brands/brands, local specialties”, and “safety”. 20% for each
■More than 50% of people purchased premium food and beverages in the past year. About 46% of the purchasers in the last year said they want to taste something delicious, less than 40% said they wanted to feel luxurious, and 20% each said that they wanted to reward themselves for their hard work.
━━━━━━━━
[Survey method] Internet survey [Survey target] MyVoice questionnaire monitor [Survey period] April 1 to April 5, 2023 [Number of respondents] 9,859 [Details of survey results]
https://myel.myvoice.jp/products/detail.php?product_id=29703
Interest in premium food and beverages
Those who are interested in foods and beverages that are slightly more expensive than usual (premium foods and beverages) accounted for 30% of those who answered “interested” or “somewhat interested.” About 46% of those who are not interested (total of “not interested” and “not very interested”).
Features of foods and beverages that you think you can buy even if the price is slightly higher than usual
The characteristics of food and beverages that you think you can buy even if the price is slightly higher than usual (multiple answers): 43.1% are “domestic”, 34.6% are “local brands/brands, local
specialties”, and 34.6% are “safe”. 20% for each category, such as “high quality”, “made by a reliable producer/company/organization”, and “use of high-quality/high-grade materials/materials”. “Domestic”, “additive-free, pesticide-free, organic farming, etc.” and “highly safe” are higher among women and the elderly.
[Image 1: https://prtimes.jp/i/7815/1316/resize/d7815-1316-87185fc7d44dc27a17a1-2.png&s3=7815-1316-0c87cc54d190b4ec65581f31320ce110-600×312.png] * The continuation of the graph can be seen at [Details of survey results] https://myel.myvoice.jp/products/detail.php?product_id=29703.
Types of premium food/beverage purchased in the last year
More than 50% of people purchased premium food and beverages in the past year. The types of products purchased (multiple answers allowed) were “tea, tea-based beverages,” “beer,” “confectionery, sweets,” “coffee, coffee beverages,” and “breads,” each at the 10% level. “Sweets and sweets” are higher among females, and “breads”,
“vegetables and fruits” and “eggs” are higher among older females.
[Image 2: https://prtimes.jp/i/7815/1316/resize/d7815-1316-ea75a34325000a42d28f-1.png&s3=7815-1316-7144b42f9298fcce0b2dfb48487f394a-597×321.png] * The continuation of the graph can be seen at [Details of survey results] https://myel.myvoice.jp/products/detail.php?product_id=29703.
Reasons for purchasing premium food and beverages
We asked people who purchased premium foods and beverages in the past year about their reasons for purchase (multiple answers allowed). 46.2% want to eat and drink delicious food, 37.5% want to feel luxurious, and 37.5% want to reward themselves for their hard work. 20% each. “Reward yourself for your hard work” is high among young women, “I want to feel luxurious” is high among women in their 30s and 40s, and “safety and security” is high among women in their 60s and 70s.
[Image 3: https://prtimes.jp/i/7815/1316/resize/d7815-1316-bb1e300a3a2606e6abc5-2.png&s3=7815-1316-c3d6083887e40c4e33944ea74fdc04ea-600×312.png] * The continuation of the graph can be seen at [Details of the survey results] https://myel.myvoice.jp/products/detail.php?product_id=29703.
Genres of premium foods and beverages that are frequently purchased The genres of premium foods and beverages that people who have purchased premium foods and beverages in the past year often purchase (multiple answers) are “tea, tea-based beverages,” “coffee, coffee beverages,” “beer,” “confectionery,” Sweets and breads are in the 10% range each.