Demonstration experiment of digital signage integrated automatic door started at Waseda University Co-op
Nabtesco Corporation (Headquarters: Chiyoda-ku, Tokyo; President: Kazumasa Kimura) is aiming to create an advertising business using automatic doors integrated with digital signage at the entrance of the Waseda University Co-op Life Center (1st floor, Building No. 17). The demonstration experiment started on May 22, 2023. This is the first demonstration experiment at a university facility, and we plan to verify the effectiveness as an advertising medium targeting university students by posting product information at cafeterias and shopping facilities, corporate advertisements related to job hunting, etc. From 2024, Nabtesco plans to fully develop a new business that uses the glass portion of automatic doors as digital signage to display advertisements and earn advertising revenue. In the future, based on the results of the demonstration experiment, we will improve the advertising planning and sales functions and expand the passerby data analysis function using our unique automatic door sensor. We aim to realize a high-value advertising business.
[Image: https://prtimes.jp/i/105087/13/resize/d105087-13-f9c33b3877641e88b697-0.jpg&s3=105087-13-17fd571c0bba39bc919efd36a6ae6b47-867×621.jpg ]
Installed on the 1st floor of Waseda University Building No. 17
Digital signage integrated automatic door ■ About Nabtesco Corporation https://www.nabtesco.com/
Established in 2003 through the merger of Teijin Seiki Co., Ltd. and NABCO Ltd. A mechanical component manufacturer that supports the automation of production sites and safe, secure, and comfortable transportation on land, sea, and air with its original motion control technology. We have a 60% share of the global market for precision reduction gears for joint applications in medium- and large-sized industrial robots, and an approximately 55% share of the domestic market for automatic doors for buildings. In addition to the “NABCO” brand of automatic doors for buildings and the “GILGEN” brand overseas, we are also developing a platform door business to ensure the safety of passengers getting on and off at stations.
Nabtesco Corporation Housing Environment Company Domestic Sales Department TEL: 078-569-2605 FAX: 078-413-8349
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