Nawa Co., Ltd.
“Kwom” is a femcare brand by a long-established clothing manufacturer with a track record of producing costumes for figure skater Satoko Miyahara. A campaign will be held to commemorate the 1st anniversary of the birth!
Commemorating the 1st anniversary of the release of sanitary water-absorbing shorts with high performance and high design from femcare brand “Kwom” by a long-established wear maker with a track record of producing costumes for figure skater Satoko Miyahara, “Kwom1 Anniversary! Experience Campaign” will be held.
[Image 1: https://prtimes.jp/i/121930/1/resize/d121930-1-1cc9e40e21c43d8258c6-5.jpg&s3=121930-1-cfdda9ba42cddf93bce5e181a88d0643-1200×799.jpg] Nawa Co., Ltd. (Headquarters: Osaka City, Osaka Prefecture, President: Fumihiro Nawa) has been making clothing and uniforms for all female athletes, including professional figure skater Satoko Miyahara, and has been in business for 70 years. Long-established clothing manufacturer. In commemoration of the 1st anniversary of the release of high-performance and well-designed sanitary water-absorbing shorts of the femcare brand “Kwom” (https://kwom-lifewear.com/), which is handled by such a company, “Kwom1 Anniversary! Experience Campaign” will be held.
Campaign overview
1st “Follow & Retweet/Like Campaign” May 20th (Sat) – May 31st (Wed), 2023
[Image 2: https://prtimes.jp/i/121930/1/resize/d121930-1-beeed65e9cfb152a40a5-0.jpg&s3=121930-1-54a918fb29f7db102218b6cbe529dd7c-1200×799.jpg] Follow Kwom’s official SNS (Instagram / Twitter) during the campaign period, RT or like the campaign post, and comment with “#Kwom 1st anniversary”. Present a tote bag.
■ Official twitter
https://twitter.com/Kwom_lifewear
■ Official instagram
https://www.instagram.com/kwom_lifewear/
2nd “#Kwom experience campaign” June 1st (Thursday) to June 11th (Sunday), 2023
[Image 3: https://prtimes.jp/i/121930/1/resize/d121930-1-fb4ed830bd43bc8bfffd-2.jpg&s3=121930-1-4be9147dc7507793cbc3c073f10753fa-1200×799.jpg] To commemorate the 1st anniversary of the birth of “Kwom”, the “#Kwom experience campaign” will be held.
It is a plan to purchase your favorite water-absorbing shorts at half price and report on the feeling of use.
We are looking for a limited number of 100 people to become reporters! As a condition of participation, please answer the questionnaire, attach the #Kwom experience campaign and hashtag to your SNS, and post your impressions of using the water-absorbing shorts.
[About application] After submitting the application form, we will send you a “coupon code” that allows you to purchase your favorite water-absorbing shorts at half price by email.
* The application form will be published on the Kwom official online shop, official twitter, and official instagram. * Coupon code is valid until August 31, 2023.
[Reporter participation conditions]
■Response to the questionnaire After trying the shorts, please answer the questionnaire.
■Please post your impression report on your SNS with the hashtag “#Kwom experience campaign” on Instagram, Twitter, TikTok, or YouTube. Product Summary
Water-absorbing shorts that combine functionality and design
[Image 4: https://prtimes.jp/i/121930/1/resize/d121930-1-5c7aed8cd89d1cd33603-3.jpg&s3=121930-1-8bda87eb2110847ff545e4ac9b43f3fc-1200×800.jpg] Kwom’s water-absorbing shorts prevent leakage with a unique 4-layer structure water-absorbing band and a “waterproof wall (patent pending)” that firmly dams up menstrual blood at the crotch edge. It has excellent deodorant and antibacterial properties, and uses a quick-drying material on the surface to reduce stickiness and stuffiness. We are particular about not only functionality and water absorption, but also design, and we will attract women who enjoy fashion.
Two collections to choose from
[Image 5: https://prtimes.jp/i/121930/1/resize/d121930-1-f631889baa3c9ae16e67-3.jpg&s3=121930-1-ff29f65e68fc0d7ef86235cc9b9117bc-1200×595.jpg] Jewel Collection
A dramatic world view is produced with detailed lace and coloring that makes the body silhouette more beautiful. Of course, leaks and odors are well guarded. Combining excellent functionality and design. ● Lace water-absorbing shorts Regular
Price: ¥6,380 Size: S, M, L, LL, 3L
https://kwom-lifewear.com/products/jewel-shorts-r
Joy Collection
The contrast of dull colors is mature and cute. We are particular about the fit and feel that make use of the elasticity, and we have achieved a comfortable fit that is not found in conventional water-absorbing shorts.
Water absorption shorts Regular
Price: ¥5,720 Size: S, M, L, LL, 3L
https://kwom-lifewear.com/products/joy-shorts-r
Water absorption shorts long
Price: ¥6,380 Size: S, M, L, LL, 3L
https://kwom-lifewear.com/products/joy-shorts-l
our thoughts
Kwom was created by female staff working at a sportswear manufacturer. Until now, we have created all kinds of clothing and uniforms for women who move their bodies, such as sports and dance. “Many water-absorbing shorts have a bloomer-like design,” and “I want to be fashionable regardless of my menstruation day.” . . Armed with our track record and ability to continuously respond to requests and orders from professional dancers and athletes, we worked on product development until we were satisfied with our integrated production system. As an original water-absorbing shorts, we have deepened our understanding of Femtech from 0. Functionality and sense of security with reduced waste derived from research. Sewing technology that embodies a feminine silhouette and aesthetics created by a commitment to delicate and beautiful details like no other. We have created a brand that combines both. We want to provide the joy of being able to choose what you like without giving up on what you like to wear and what you do, even on your menstrual period, always being beautiful and relaxed, and enjoying being yourself (fashionable). From such thoughts, Kwom (com) was born.
Details about this release:
https://prtimes.jp/main/html/rd/p/000000001.000121930.html
MAIL:cr@prtimes.co.jp