OCEAN’S Co., Ltd.
OCEAN’S Co., Ltd. begins providing Searchlift distribution service ~ Enables visualization and operation from user ad inflow to search and re-visit ~
OCEAN’S Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Susumu Udagawa, hereinafter referred to as the Company), which provides digital marketing solutions, has started providing a search lift distribution service.
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The Searchlift distribution service makes it possible to measure and optimize whether users who first visited the site via Native Ocean returned to the site for search within 30 days. It is possible to visualize and optimize whether inflow users revisit via search after leaving the site.
・It is possible to verify whether content marketing (native
advertising) leads to re-inflow from search (search lift).
・Optimized delivery for search lifts is possible depending on the number of search lifts that occur.
・It can be an effective measure for consideration measures that tend to be divided or blank between recognition measures and acquisition measures.
* It is expected to be compatible with high-involvement products that have a long consideration period and search can occur in the customer journey.
* The effect of search lift will vary depending on the number of searches for the expected inflow keywords, search ranking, listing status, etc.
About NATIVE OCEAN DSP “NATIVE OCEAN” is a native advertising platform. It is built for the purpose of improving engagement and performance, and it is possible to deliver with optimization target for post-click behavior by linking with Google Analytics / Adobe Analytics. Searchlift uses a different measurement tool.
Overview of OCEAN’S Co., Ltd. Developing the native advertising platform NATIVE OCEAN, we provide value as a solution that builds a “good relationship between the web and advertising” in the 2020s. In addition to native advertising, we collaborate with partner companies to solve problems faced by marketers and propose total digital marketing plans.
Company name: OCEAN’S Co., Ltd. Location: 2-20-7 Azabu-Juban, Minato-ku, Tokyo Representative: Udagawa Established: April 2022 URL: https://oceans-22.jp/ Business description: Digital marketing solutions business
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