Odeya Co., Ltd. OSEWAYA Pop-up store opens for a limited time at Tokyo Midtown Yaesu “Editorial”

Career Co., Ltd.
[OSEWAYA] Pop-up store opens for a limited time at Tokyo Midtown Yaesu “Editorial”
Date: May 10th (Wednesday) to May 28th (Sunday), 2023 Venue: Tokyo Midtown Yaesu “Editorial”

Three original brands [Ayatorie] and [LIMITED NUMBER] produced by Odeya Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, CEO: Kiyoshi Ushiba), which imports, plans, manufactures, and wholesales
accessories and miscellaneous goods. )] [Finobelle] will hold a limited-time pop-up store from May 10, 2023 (Wednesday) to May 28, 2023 (Sunday) in Tokyo Midtown Yaesu “Editorial”.
[Image 1: https://prtimes.jp/i/93137/14/resize/d93137-14-c601948555a3d07cd185-2.jpg&s3=93137-14-5b6ded9d3da9294678c5ca91ead07b7a-1479×1109.jpg] “Editorial” is a select shop for high-quality lifestyle miscellaneous goods. As if editing a magazine, select items to be handled according to the season and theme.
A corporation that imports, plans, manufactures, and wholesales accessories and miscellaneous goods for “Editorial”, which has a large selection of brands with high “creativity” and “craftsmanship” as well as product lineups that are conscious of “seasons” and “gifts”. We have decided to open 3 original brands of our own.
[Ayatorie] is an accessory that looks like miscellaneous goods that is cute even when decorated with small items that are familiar to you.[LIMITED NUMBER] proposes vintage-like accessories for those who enjoy free fashion with the theme of being yourself. [Limited number]], [Finobelle] is an accessory brand with delicate lines that can be used for a long time with a focus on materials.
A limited-time pop-up store will be held from May 10th (Wednesday) to May 28th (Sunday), 2023 at the Tokyo Midtown Yaesu “Editorial” store. Please enjoy the world view of each brand, from the latest works to popular products.
Brand introduction
[Image 2: https://prtimes.jp/i/93137/14/resize/d93137-14-e9d5fd6004fdde980e37-3.jpg&s3=93137-14-13f5af7380e540ae60733da8ee14c861-1627×2190.jpg] Ayatorie
Based on the concept of “accessories that are cute even when decorated, like miscellaneous goods”, the small world view that makes you want to pick it up is handmade. We create delicate accessories that you can enjoy just by looking at them.
Online shop: https://www.osewaya.jp/c/brand/Ayatorie
Instagram: https://www.instagram.com/ayatorie/

[Image 3: https://prtimes.jp/i/93137/14/resize/d93137-14-975717d31f49fd2c3355-5.jpg&s3=93137-14-afe5bd960637eee68b7f4de295a2699f-3552×2664.jpg] series of teddy bears
■ Ayatorie [Teddy Bear series]
A story about a small teddy bear who lives happily in the forest. An accessory with a cute design that looks like a cutout of the daily life of teddy bears.
[Image 4: https://prtimes.jp/i/93137/14/resize/d93137-14-8cca8755360c2983d6fe-4.jpg&s3=93137-14-9268d55f87e87cf6b1b6574ece4dc879-3552×2664.jpg] glasses series
■ Ayatorie [glasses series]
Popular glasses series from Ayatorie. Though it is a miniature size, the discerning design which the lens entered.
[Image 5: https://prtimes.jp/i/93137/14/resize/d93137-14-57800fdf2adcd70f2dd6-0.jpg&s3=93137-14-1ec7dd73860d74744e0d94c1444d927b-708×1000.jpg] LIMITED NUMBER
LIMITED NUMBER-Limited number-
Toki who enjoys fashion, the concept is accessories that make you happy. We propose vintage-like items that you will want to spend every day with you the moment your color changes, as you value your own free style.
Online shop: https://www.osewaya.jp/c/brand/limitednumber
Instagram: https://www.instagram.com/limitednumber

[Image 6: https://prtimes.jp/i/93137/14/resize/d93137-14-0b0d6a745927169e40e8-6.jpg&s3=93137-14-e78e2691f5d31ed3c87d9c0b1e8cae51-3552×2664.jpg] MELLOW
A 70’s detail collection that incorporates a loose and mellow clear.
[Image 7: https://prtimes.jp/i/93137/14/resize/d93137-14-fd8fdb542e96117b4344-7.jpg&s3=93137-14-5f540d0443e9c08a653be7c8c73ed580-3552×2664.jpg] MOON
A series of positive messages such as a gentle feeling, the comfort of a natural body, and a sense of happiness in the crescent moon motif.
[Image 8: https://prtimes.jp/i/93137/14/resize/d93137-14-b8f9a9387285f7b2edc6-3.jpg&s3=93137-14-55d58ed721377d5b5c664e6282ac9aab-1800×2700.jpg] Finobelle
We develop attractive accessories with delicate lines that blend well with the skin, with designs that blend into everyday life regardless of the scene.
For those who want to enjoy casual fashion every day without being influenced by trends.
Real gold is used for the gold, and it is processed in a domestic factory with a thick plating finish that is about 10 times thicker than usual, giving it excellent durability and corrosion resistance. Rhodium is tarnish resistant and finished with genuine rhodium plating, which is extremely hard, strong and scratch resistant. Online shop: https://www.osewaya.jp/c/brand/Finobelle
Instagram: https://www.instagram.com/finobelle
[Image 9: https://prtimes.jp/i/93137/14/resize/d93137-14-e8fa9142d9dc6a9582d2-8.jpg&s3=93137-14-8b19bf539fc4485e57853fcb105ae429-3900×2928.jpg] Stacking metal
■ Finobelle [Stacking metal]
Simple yet rounded form, smooth metal design that feels good on the skin. Because it is not a motif, you can enjoy it freely regardless of the scene. Wear the rings randomly on your favorite finger or layer them on the same finger.
Metal color MIX is also recommended for daily use.
[Image 10: https://prtimes.jp/i/93137/14/resize/d93137-14-c25df2b18bccec181a1d-9.jpg&s3=93137-14-ba9d620c3d0cc7915e099d4e618b2592-3552×2664.jpg] Gris
■Finobelle [Gris] With its minimalist design that makes use of straight lines and curves, it goes well with various occasions such as casual and formal occasions.
It features fresh streamlined lines that make use of silver925 material. A silver accessory with a nuance like water that can be worn roughly in everyday life. It has a coating finish that is resistant to discoloration.
Pop-up event overview
Venue: Tokyo Midtown Yaesu 2F “Editorial” (2-2-1 Yaesu, Chuo-ku, Tokyo) Period: May 10, 2023 (Wednesday) to May 28, 2023 (Sunday) Business hours: 11 :00~21:00
Company Profile
・ Name: Career Co., Ltd. ・ Founded: April 1977 ・ Representative: Kiyoshi Ushiba, President and CEO ・ Head office location: 4-9-5 Yoyogi, Shibuya-ku, Tokyo 151-0053 Grand Eclair Sangubashi Corporate site: https ://osewaya.co.jp/ Official mail order site:
Details about this release:


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