Orbis Co., Ltd.
ORBIS opens on May 9, 2023 (Tuesday), a new owned media “ORBIS IS” that will be a hub connecting consumers and brands
ORBIS Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Takuma Kobayashi; hereafter: ORBIS) has launched a brand-new, unprecedented owned media “ORBIS IS ( ORBIS)” opened on May 9, 2023.
“ORBIS IS” is a media that embodies the personality of the brand, which took over a year of planning and consideration with the aim of further evolving the brand on the occasion of the 35th anniversary of its founding in 2022 last year. In order to realize the future we aim for, we will expand the target not only to customers who are already using our products and services, but also to those who sympathize with the brand’s philosophy and initiatives, and challenge new forms of owned media. To go.
[Image 1: https://prtimes.jp/i/2061/550/resize/d2061-550-a9ada29bfcb98d8f7a90-0.jpg&s3=2061-550-8ebc1d08995cd9b5641fd35ad7fb7dcd-1772×997.jpg] “ORBIS IS” (https://corp.orbis.co.jp/)
About the background of the launch of the new form of owned media Since its founding in 1987, ORBIS is a beauty brand that believes in “believing in and drawing out the inherent power of the skin” and upholds the brand message “beautiful in your heart.” Based on the value provided “SMART AGING (R)” (growing your own beautiful skin age), business activities that draw out the beauty and charm of each customer. is expanding.
As the ways in which brands and customers connect are diversifying, in order to continue to be an escort runner for each individual to age in their own way through all kinds of brand experiences, we must engage with customers in various ways beyond products and services. We believe that we need to nurture our connections.
In 2022, on the occasion of the 35th anniversary of its founding, ORBIS has formulated its own “Purposonality” that combines the Purpose and the Personality of the brand in order to realize the future it is aiming for. That is “Compassion-ist ~Embracing and liberating individuality~”, which means nurturing “comfort” by being close to the other person with an appropriate sense of distance while thoroughly facing the real world with compassion. doing. While searching for a way to embody the Compassion-ist, we launched a new owned media “ORBIS IS” that combines the functions of the conventional corporate site and the function of the media site over a year.
“ORBIS IS” was named to embody the “SMART AGING (R)” society that ORBIS is aiming for and the brand’s stance of staying close to each and every one of them with a comfortable sense of distance. By intentionally leaving the continuation of “ORBIS IS” blank, we leave the imagination that “ORBIS will be close to each and every one of you and can do anything to accompany you in ‘you’.” And it contains the desire to create the future of ORBIS together with you.
About the new media site “ORBIS IS”
“ORBIS IS” is a new style owned website that combines “media site functions” that connect with consumers through brand actions and “corporate site functions” that improve the brand’s presence in the increasingly competitive recruiting market. media.
Since its founding in 1987, ORBIS has worked earnestly to realize a “SMART AGING (R)” society through its business activities. “ORBIS IS” not only communicates the company’s efforts to realize the future that ORBIS envisions, along with the attractiveness of its employees, but also aims to foster connections with future employees and
collaborative partners who will create value. increase. In addition, as a new initiative, three contributors who sympathize with the idea of ”ORBIS IS” will deliver daily “comfort” with their respective themes.
[Image 2: https://prtimes.jp/i/2061/550/resize/d2061-550-f1ae4eea60d7c90e9641-1.jpg&s3=2061-550-73112d2eaab343c01e4f40870be446ed-2349×982.jpg] With the opening of a new owned media called “ORBIS IS”, we will deliver brand actions more realistically than ever before. In the future, through various contents, we will evolve into a participatory media that aims not only to deliver information but also to build interactive relationships between consumers and brands.
Design concept “Color of time”
I would like to provide a “comfortable” daily life through
unprecedented challenges by getting close to casual everyday life. With that in mind, we designed the background color to change depending on the time you visit ORBIS IS, just like the sky that changes depending on the time and season. By producing time and colors that match the biorhythms of nature, it is as soft as looking up at the sky from the smartphone you use every day and taking a breather, reflecting the message that we want to be close to each person’s life.
[Image 3: https://prtimes.jp/i/2061/550/resize/d2061-550-40ff51bdc3e4067fac53-2.jpg&s3=2061-550-b70d8093ad9b3e000d7d132a4c705224-3509×2481.jpg] ■For details, please check the PDF below.
Details about this release: