Review Co., Ltd.
[Survey report] We took a questionnaire to find out what reviews of mixers and food processors you refer to! The first place was “care”!
The information media “Mouth Forest” (https://jafmate.co.jp/review/) operated by Review Co., Ltd. (https://jafmate.co.jp/) is useful for people in their 20s and above all over Japan. We conducted a questionnaire survey on “What kind of word-of-mouth about mixers and food processors do you refer to?”
We will publish the results.
Survey target: Men and women in their 20s and above Survey date: April 2023 Survey organization: In-house survey Survey method: Voluntary response via the Internet Number of survey respondents: 100 (25 men and 75 women)
*When citing the results of this survey, please use the URL of “Mouth-of-mouth Forest” (https://jafmate.co.jp/review/).
Summary of survey results
When we conducted a survey to find out what kind of reviews about mixers and food processors people would refer to, the number one answer was “maintenance”.
Others will be introduced in the ranking format.
[Image: https://prtimes.jp/i/93294/459/resize/d93294-459-8c8e83c8fb3f0a51070d-0.jpg&s3=93294-459-f9249ea67c534b6fdce84058f4249fbf-1024×768.jpg] “Take care” came in first place.
After 2nd place, “ease of use” and “functionality” followed, and “capacity” came in 7th place.
1st place: care
・Since things that are troublesome to care for won’t be used after all, ease of washing is important. Avoid anything with a complicated structure or something that may cause injury. (Female from 50s) ・If it is difficult to wash, it is unsanitary and disgusting, so the frequency of use will decrease. It would be nice if it could be disassembled, washed in detail, and easily put back together. (Female in her 30s)
・Mixers and food processors are troublesome to use when washing them. So I’m glad that the parts are easy to remove. (Female in her 30s) The first place is “care”.
If it is difficult to wash or there are many parts to remove, it will be troublesome and you will tend to use it less frequently.
2nd place: Ease of use
・If it is not easy to use, you will end up not using it, so it is important that it is easy to use and can be used easily every day. (Female in her 40s)
・Even if the price and design are good, if it is difficult to use, it will become just an ornament. Good for daily use. (Female in her 20s) ・I think that ease of use is important because it will be troublesome to use if it is difficult to assemble with various accessories. (Female in her 40s)
Second place is “ease of use”.
If something you use on a daily basis is difficult to use, it is likely that you will end up not using it.
3rd place: Functionality
・I’m considering purchasing it because I want to use it for various dishes, so I pay attention to what it can do first. (Men in their 50s and up)
・Because you cook every day, it’s better to have something that has a lot of functionality, such as chopping, smoothies, and making baby food. (Female in her 20s)
・If the functionality is good, the other items will naturally be excellent, so I try to choose with an emphasis on functionality, so I can buy better items. (Female in her 20s)
3rd place: Good finish
・No matter how wonderful the design is, if the leaves such as Japanese mustard spinach are not finely chopped, it will not go down well when you drink it, so I thought it was important to have a good finish. (Female in her 40s)
・I have a child under 1 year old, so I use it to make baby food. I am particularly concerned about the goodness of the finish because it must be thoroughly stirred. (Female in her 30s)
・Because I want to know more about the quality of the finish, not just the information on the website. Also, there are many cases where you can not try it at the store, so it is information that you want to know. (Male in his 40s)
5th place: size and weight
・If it is too big, it cannot be placed in the kitchen, so the size is important. Also, if it is too heavy to carry, it will not be used continuously, so it is important. (Female in her 40s)
・It’s hard to use if it’s heavy, so I don’t want to take it out of the shelf. Even if it is too light, it will be difficult to handle, so I think that a moderate weight is also necessary. (Female in her 40s) ・I want to make it compact when storing it, so I will check the size and whether it has multiple functions. I think it’s convenient because it’s compact and can be used for multiple purposes with just one. (Female in her 20s)
The fifth place was “size / weight”.
If you don’t have a place to store it, you end up putting it away and not using it, or taking it out because it’s heavy.
6th: Driving sound
・If the operation noise is loud, it will annoy the neighbors and worry that the motor that grinds the ingredients may be overloaded, so I think the operation noise is quite important. (Male, 30s)
・Since I have a small child at home, I would wake him up if the sound of the mixer was too loud when I was taking a nap. Also, it can be a nuisance to your neighbors. (Female in her 20s)
・Since I have a small child, I would like to choose something that is not too noisy. I always woke up from my nap when I was using something noisy. (Female in her 30s)
・The one I have now has a small capacity, and it is troublesome to use it in several batches when making soup, etc., and the taste tends to be uneven. (Female in her 40s)
The seventh place is “capacity”.
If the capacity is small, you will have to use it several times, and if you have a large family, it is more convenient to use a large amount at once.
When we conducted a questionnaire to 100 people, 44.0% of the total answered “care”.
Also, as reasons for answering, there were many opinions that they would not use it if it was troublesome to clean, and that it was unsanitary if it was not washed properly.
You can see that there are many opinions that emphasize not only making but also ease of care.
When choosing a mixer food processor, why not refer to these reviews? ■ About Review Co., Ltd.
We operate the information site “Sublogg (https://sublogg.com/)” that is useful for daily life.
We also operate a YouTube channel, manage owned media, and operate a personal gym.
Company name: Review Co., Ltd.
Location: GS Sakae Building 3F, 5-26-39 Sakae, Naka-ku, Nagoya City, Aichi Prefecture
Representative: Satoru Toda, Representative Director
Established: January 5, 2022
Capital: 1 million yen
Business description: Operation of web media
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Review Co., Ltd.