Review Co., Ltd. Survey report What kind of reviews about epilators do you refer to? The first place was the result of “hair removal power”!

Review Co., Ltd.
[Survey report] What kind of reviews about epilators do you refer to? The first place was the result of “hair removal power”!

The information media “Mouth Forest” ( operated by Review Co., Ltd. ( is useful for people in their 20s and above all over Japan. We conducted a questionnaire survey on “What kind of reviews about epilators do you refer to?”
We will publish the results.
Survey outline
Survey target: Men and women in their 20s and above Survey date: April 2023 Survey organization: In-house survey Survey method: Voluntary response via the Internet Number of people surveyed: 100 people (19 men and 81 women) Please use the URL of “Review Forest”
Summary of survey results
When we conducted a questionnaire to find out what kind of reviews about epilators to refer to, the first place was “hair removal power”. Others will be introduced in the ranking format.
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“Hair removal power” came in first place. After the 2nd place, “less pain” and “hair change” followed, and “driving noise” came in 6th place.
1st place: Hair removal power
・Because I spend a lot of money to buy it, I think it would be a waste if I could not feel the power of hair removal, so it is important to be able to remove hair properly. (Female in her 40s) ・I felt that if I could know how effective an epilator is compared to salons and medical hair removal, I could reduce the cost of care at home. (Female, 20s) ・I think it’s safe for home use, so I think it’s naturally less effective. I want to compare which is better in terms of cost performance than going to a beauty salon. (Female in her 40s) The first place is “hair removal power”. It is attractive to be able to remove hair at home, but I would like to choose based on how much difference in hair removal power is compared to going to a salon. 2nd place: less pain
・In the past, I had laser hair removal at a clinic, but the pain was so strong that my skin turned red after the treatment, so I’m curious about the extent of the pain. (Male in his 40s) ・The hair removal machine I purchased before was so hot when I used it that I became reluctant to use it. If there is a hair removal machine with less pain, the cycle of hair growth is slower than shaving, so I would like to use it. (Women in their 50s and over) ・Because it feels like less pain means it’s gentler on the skin. It doesn’t make sense if the skin is rough, so I’m worried about that point. (Female in her 30s) Second place is “less pain”. If you do it yourself and it hurts, it will be difficult to continue, and if something happens, you will feel uneasy. 3rd place: Change in hair
・If you just want to remove hair, you will use a razor. (Female in her 30s) ・If the effect is as good as or better than at the salon, I feel like taking care of myself at home. I don’t think you can really feel it in one session, but if you can’t see the effects steadily, you’ll lose your motivation. (Female, 20s) ・After all, I think that it must be something that you can feel the change in your hair as long as you are going to remove it, so I choose it after focusing on it. (Female in her 20s)
4th place: Ease of use
・Epilators are used for a long time, so I think it will be an expensive purchase. For that reason, I want to avoid situations where I can’t use it in the middle, so I want to choose something that is as easy to use as possible. (Female in her 30s) ・The hair removal device I use is said to have the same hair removal power as a salon, but unfortunately it is not as effective. I don’t think any hair removal device can be expected to have that much hair removal power, so I would like to focus on ease of use, such as being able to shoot continuously and being easy to apply to the body. (Female, 40s) ・I want to use an epilator easily and easily at home, so I think it will be difficult to continue using it unless it is easy to use. (Male in his 40s)
5th: Functionality
・In terms of functionality, we refer to reviews that show before and after images, not just text. Because you can feel the function and performance of hair removal at a glance. (Male 40s) ・I want to remove hair from my back in order to wear a swimsuit, but there are few products that can remove hair from my back. (Female, 30s) ・I have never purchased an epilator, but it is one of the products I want. I am very curious about how functional it is, such as whether it can be used according to the part of the skin to be treated, whether it is strong or weak, how much hair can be removed at one time, etc. (Female from 50s)
6th: Driving sound
・In order not to disturb the surroundings, the condition that there is no driving noise is considered to be a very important factor. (Male in his 30s) ・Since the children will be secretly sleeping, I think it would be better to keep the driving noise as low as possible. (Female in her 30s) 6th place is “driving noise”. If the driving sound is quiet, you can use it without worrying about the time.
When a questionnaire was given to 100 people, 54.0% of the total answered “hair removal power”. Also, as reasons for responding, there were many opinions such as wanting to know the difference from salons, and because it is expensive, it is better to have high hair removal power. While you can easily do it at home, many people refer to word of mouth because the effect and performance are important. When choosing an epilator, check out the various reviews. ■About Review Co., Ltd. Our company operates the information site “Sublogg (” that is useful for living. We also operate a YouTube channel, manage owned media, and operate a personal gym. Company Profile Company name: Review Co., Ltd. Location: GS Sakae Building 3F, 5-26-39 Sakae, Naka-ku, Nagoya, Aichi Prefecture Representative: Satoru Toda, Representative Director Established: January 5, 2022 Capital: 1 million yen Description of business : Web media management URL:
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