roughRocks Co., Ltd. Maximize the value of nursing homes! Launch of “Nursing Care Facility Specialized Brand ing Tool”

roughRocks Co., Ltd.
Maximize the value of nursing homes! Launch of “Nursing Care Facility Specialized Branding Tool”
Hopes and dreams for the nursing care industry! With the introduction of the concept book (brand book), the turnover rate has also decreased!

A “concept book” that clearly indicates the direction of the facility to all stakeholders, including “users,” “their families,” “staff,” “job seekers,” and “care managers,” and realizes the branding of the facility.
From 280 yen per book, to the “facility of choice”. Attract customers and improve hiring efficiency! We will reduce the unemployment rate!
[Image 1:×1356.jpg] ■ What is a “concept book” that increases the value of nursing care facilities? – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
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Although the situation is improving, care workers still have a high turnover rate.
On the other hand, it is difficult for nursing care facilities to differentiate themselves due to the proliferation of competing facilities.
Publicity to users who tend to leave care managers.
What is necessary for nursing care facilities now is “what kind of thoughts and what direction is the facility facing?”
“Clarifying our thoughts and direction in the form of “promises” is ・Human resources suitable for the facility gather, and the turnover rate decreases.
・Promote users and their families to deepen their understanding of the facility and improve the contract rate.
・To help care managers deepen their understanding of the facility and reduce referral mismatches.
・Improve brand value by clearly showing our thoughts and direction. ・Because it becomes a guideline at the place of decision-making, you do not take the wrong path.
It leads to “maximization of the value of the facility”.
That is the power and value of the concept book.
[Image 2:×1356.jpg] ■ How to use the concept book
For [users and their families]
A concept book will be distributed to “users and their families” who are considering admission to the facility so that they can understand the direction of the facility.
We appeal to the essential part of the facility with such feelings, “Do you want to enter?”
For [job seekers/staff]
For those who are considering working at a nursing care facility, we will appeal to the point that the facility occupies a large part in working, “Does the facility match my thoughts?” Prevent quitting. For [staff and facility management]
The concept book will serve as a guideline for all decisions within the facility and for new initiatives.
By always carrying it with you during staff meetings, and by constantly examining whether there is any discrepancy in the direction of the meetings and their decisions, you can prevent a one-man system and work smoothly.
For [Care Manager]
By distributing it to care managers and having them understand it, you can prevent mismatches when introducing users.
Having a deep understanding will also lead to differentiation from other facilities.
[Image 3:×1356.jpg] ■ Linked services with websites
With the contents of the concept book, a dedicated website creation service is also available as an option.
Aside from the existing site, this website is only for branding purposes, and allows many people to know the concept of the facility. The production cost is ¥ 38,000 (tax included), which is very reasonable.
[Image 4:×265.jpg] ■You can choose from a wide variety of designs.
You can choose from a wide variety of concept book designs.
In addition, an original design is also possible as an option.
[Image 5:×596.jpg] ■ Future development
I would like the concept book to be introduced to many facilities (target of 140 facilities by the end of 2023), and I would like the industry to understand the recognition that concepts and branding are important for nursing care facilities.
At our company, we will continue to specialize only in the business of “expanding its importance”, “expanding its safety”, and “improving its working environment” for nursing care facilities. I will do my best. Details about this release:

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