ST Co., Ltd.
[ST] “Deodorant Natulief Entrance/Living Reed Diffuser” won the “General Miscellaneous Goods Award” at the “62nd Japan Packaging Competition 2023″
At the 62nd Japan Packaging Competition 2023 sponsored by the Japan Federation of Printing Industries, ST Co., Ltd. won the full-fledged botanical aroma prescription (* 1) “Deodorizing power Natulief for entrance and living room. Reed Diffuser (2 types)” won the “General Miscellaneous Goods Award”.
This “general miscellaneous goods category award” is the second award following “Deodorizing power automatic and quick” in 2019.
(*1) = Uses more than 99% of fragrances that reproduce the ingredients contained in plants and fragrances made only with plant essential oils
[Image 1: https://prtimes.jp/i/10075/418/resize/d10075-418-6f9030334920aa2e3565-0.png&s3=10075-418-296a0502304965e112e8ca795837e5eb-1065×751.png] “Japan Packaging Competition (JPC)”
The “Japan Packaging Competition” is a product packaging exhibition (*2) that competes for the excellence of packages that have been commercialized and sold.
(*2) = JPC in 2023 will cancel the award ceremony and exhibition In recent years, in addition to conventional functions such as ease of use, packaging design is required to be safe, secure, and
environmentally friendly, and new product development and proposals are required.
In this competition, by awarding excellent works after a comprehensive and multifaceted evaluation, we will contribute to future package design development and contribute to society.
In 2023, out of a total of 157 entries, 17 items such as the Minister of Economy, Trade and Industry Award, the Ministry of Economy, Trade and Industry Manufacturing Industries Bureau Director Award, the Commerce and Information Policy Bureau Director Award, and
package-related association awards, 22 category awards 23 points, A total of 40 entries were selected and awarded with prizes.
The award for “Deodorant Natulief Reed Diffuser for Entrance/Living Room” is based on the fact that “the bottles and paper sticks in the main body of the product are highly interior-friendly. At the same time, the sticks and cushioning materials contain a high percentage of recycled paper. These features are well reflected in the package design.” It was evaluated as “I take my hat off to the creative arm” for the reason that the unnecessary things have been removed and the color is exquisite.
At S.T., we will continue to aim for packaging designs that are ahead of the times and products with originality.
[Image 2: https://prtimes.jp/i/10075/418/resize/d10075-418-6f4629d9d75e4f299681-1.jpg&s3=10075-418-45704fbe78d36232b93945a4b628d19e-3163×2219.jpg] (From left) S.T. Air Care Development Department Air Care Team 1 Kaori Hayata, Marketing Communication Department Design Team Team Leader Shoko Tanaka
The results of the “62nd Japan Packaging Competition 2023” have been announced on the website below.
https://www.jfpi.or.jp/topics/detail/id=5651
“Deodorizing power Natulief reed diffuser for entrance and living room” “Shuodoriki Natulief Reed Diffuser for Entrance/Living Room” is a stick-type interior aroma with an authentic botanical aroma
prescription and a carefully designed fragrance for users who are genuinely oriented.
[Image 3: https://prtimes.jp/i/10075/418/resize/d10075-418-20bc4416105937acc8d6-2.png&s3=10075-418-7ae33b22b0e4911f14dd68c4de9c351b-1270×852.png] “Naturief” is a name that combines “Natural” and “Relief”, and is a new reed diffuser that enriches our daily lives.
We are particular about a more natural scent, and we use more than 99% of fragrances that are reproduced by analyzing the ingredients that exist in actual plants and petroleum-based solvent-free fragrances made only from plant essential oils. The high-class bottle blends in with the interior and creates a high-quality space that is in harmony with nature.
In addition, more than 50% recycled paper is used for the paper sticks, 100% recycled paper is used for the cushioning material inside the main package, and paper material is used for the label stickers instead of plastic. It is an earth-friendly reed diffuser.
As a result, ST’s unique environmental friendliness evaluation standards are met, and the side of the package displays the “Eco for Everyone” mark (below).
[Image 4: https://prtimes.jp/i/10075/418/resize/d10075-418-77598a0e0362426b4bca-3.png&s3=10075-418-c2a9205bee15ef3f87a322eb9b637862-568×193.png] ■ The 62nd Japan Packaging Competition 2023
“Shuodoriki Natulief Reed Diffuser for Entrance/Living Room” won the “General Miscellaneous Goods Award”
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