SATORI Co., Ltd.
The domestic MA tool “SATORI” achieved a 3.5-fold increase in the number of new inquiries from the Kanto Factory in about 1 year and 7 months.
-A “single marketer” with no marketing experience has released a case study of introducing “SATORI”, which increased the number of new inquiries from about 100 in 2021 to over 350 in 2022-
SATORI Co., Ltd. (location: Shibuya-ku, Tokyo, CEO: Kosuke Ueyama), which develops and provides the marketing automation (hereinafter MA) tool “SATORI”, has released an example of Kanto Seisakusho Co., Ltd.’s “SATORI” utilization.
[Image: https://prtimes.jp/i/15718/192/resize/d15718-192-c3fd453c0be00ee71021-0.jpg&s3=15718-192-0f81afa803a314d665519b5fbfad0bee-3108×2072.jpg] ■Effects of introducing “SATORI” ・The number of new inquiries increased from 100 to 350 per year in about 1 year and 7 months after the introduction of “SATORI”. The number of monthly sessions on the company’s website increased from about 3,500 sessions to over 10,000 sessions. ・Presidents, sales representatives, and others within the company said, “I didn’t expect it to grow so quickly.” Reason for choosing “SATORI” There are functions to realize unknown marketing such as visualization of web access history and action history ・There is a support system in Japanese. Achieved an increase in the number of accesses by making users migrate to other articles in owned media.・Use the embed function to install embeds on all websites, acquire customer data, and apply it to marketing measures.・Send thank-you emails using scenario emails to customers who exchanged business cards at the exhibition. ■Comments from the person in charge As the business expanded, we decided to set up a marketing section under the direct control of the president based on the management decision to promote new development while valuing transactions with existing customers. I had almost no practical experience in marketing, but soon after I joined the company, the president appointed me to be in charge of marketing. We have decided to build a flow of sending out content through web marketing and receiving new inquiries. After the introduction of “SATORI,” we received a surprised voice from the sales staff, saying, “I didn’t expect it to grow so quickly.” It used to take a year to get three new inquiries, but now it takes just one day. It is not something that sales people go to and acquire, but it is now possible for customers to visit us. “SATORI” is definitely at the center of our marketing strategy. However, the introduction of “SATORI” does not necessarily mean that we have achieved results. Marketing strategies change depending on the company and industry, so I think it is important to try again and again to find the correct answer, and to use the tools for that purpose. Kanto Seisakusho Co., Ltd. Case page https://satori.marketing/case/kanto-seisakusyo/ About MA tool “SATORI” It is a domestic MA tool that solves the business problems of companies. With the mission of “taking your marketing activities one step ahead”, we have supported marketers and sales people who work at the forefront of more than 1,500 companies through “SATORI”. Please see the website (https://satori.marketing/) for details.・ Marketing automation “SATORI” introduction seminar We hold seminars every week for companies that are considering introducing it. You can take home the basics of marketing automation, full use cases of “SATORI”, and demonstration of the management screen. For details, please see the introduction page below.
https://v2.nex-pro.com/campaign/50217/apply ・ Document download SATORI Co., Ltd. has prepared various contents to deepen your understanding of marketing automation and “SATORI”. Please use the following page for details and download. https://satori.marketing/materials/ [Kanto Seisakusho Co., Ltd. Company Overview] Company name: Kanto Seisakusho Co., Ltd. Location: 5-18-13 Morishita, Koto-ku, Tokyo 135-0004 Representative: Akira Watanabe, Representative Director Founded : July 1948 Capital, etc.: 69.85 million yen Number of employees: 202 (as of January 2023) Business description: Mass production molding, mold production (injection molding, blow molding), etc. Corporate site: https://kanto- seisakusyo.jp/[object 2] Company name: SATORI Co., Ltd. Location: Shibuya Cultural Center Owada 11F, 23-21 Sakuragaokacho, Shibuya-ku, Tokyo 150-0031 Representative: Kosuke Ueyama, Representative Director Year of establishment: September 2015 Capital: 4,523,200,000 yen (Paid-in capital) *As of March 31, 2023 Business description: Development and provision of marketing automation tools ＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿-Contact for inquiries regarding this matter- SATORI Co., Ltd. Marketing Manager Kawabata MAIL: marketing@satori.team TEL: 03-6455-0500 Details about this release:
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