The official release of the new “atone”, which implements the “tsudo deferred payment” service that does not require membership registration, has started!

Net Protections Co., Ltd.
The official release of the new “atone”, which implements the “tsudo deferred payment” service that does not require membership
registration, has started!

Net Protections Co., Ltd. (located in Chiyoda-ku, Tokyo, President: Shin Shibata, hereinafter referred to as “the Company”) is pleased to announce the renewal of our deferred payment service “atone” ( We would like to inform you that we have started full-scale provision of “atone” below) after a test operation.
Overview of the new atone
By registering as a member of “atone”, it has been possible to use a variety of services such as “pay later the next month”. In addition, in the future, as a service that does not require membership registration, it will be possible to use “Tsudo Afterpay” simply and safely with just SMS authentication using a mobile number.
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Support for “prevention of abandoned carts” and “improvement of LTV” with one service
For business operators, it is possible to provide the value of acquiring new customers who do not like credit cards and improving the continuation rate in one service at the same cost as credit cards. “Tsudo Afterpay”, which does not require member registration, uses a simple SMS authentication method to prevent “cart abandonment” when making payments. “Next month’s deferred payment”, which can be used by registering as a member, lowers the hurdles for repeated use due to the convenience of consolidating multiple purchases, and realizes the added value of “improving LTV.”
In addition, it is possible to provide deferred payment even for businesses that could not be introduced with conventional deferred payment, such as by supporting OEM (white label) and API introduction. In addition, it is possible to support customer referrals with a point service that has a membership base of 6 million (*3).
*3) Number of NP members as of March 31, 2023 (excluding withdrawals) ■ Toward expansion of introduction
The renewed “atone” was being tested with the cooperation of member stores. This time, with the official release, we have started linking Shopify with a deferred payment service for each “atone”. Since last year, Shopify has introduced “atone”, which is a deferred payment for the next month.
This makes it possible to support both users who want deferred payment other than credit cards and users who want to pay immediately. In addition, for business operators, it is easier and more reasonable to introduce and operate than conventional cash on delivery and convenience store prepayment. In addition, it is expected to contribute to a wide range of e-commerce businesses because it can reduce the burden of cancellations and returned goods.

About atone
“atone” is a payment platform chosen for its clarity. Through the point program, we can approach 6 million customers who do not dare to use credit cards, contributing to new acquisition, repeat rate increase, and LTV improvement. With the lowest commission in the industry, it can be introduced in various industries such as EC, digital content, and physical stores. For those who use it, you can pay all at once in the next month. You can get 0.5% of the price and use it for discounts, and you can use it immediately with a simple membership registration, and you can check the usage status at any time with the app.
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■ About Net Protections Co., Ltd.
We are a pioneer of domestic BNPL payment services. In 2002, we started providing Japan’s first non-collection risk guaranteed deferred payment service “NP Postpay”, and by March 2022, the annual number of unique users (* 4) will reach over 15 million, with cumulative transactions. The number of cases has reached 340 million. In 2011, we started full-scale sales of “NP credit payment”, which developed our unique credit know-how and operational capabilities cultivated through this service for business-to-business transactions. is growing at a rate. In 2017, we began offering postpaid payment “atone” that can be introduced not only in e-commerce sales but also in various industries such as digital content and physical stores. Furthermore, in 2018, we released AFTEE, a smartphone deferred payment service in Taiwan. Through these business operations, we have built credit and operations based on advanced technology and a wealth of experience, and aim to realize a society where anyone can safely and smoothly conduct commercial transactions through payment services. [Trade name] Net Protections Co., Ltd. (Net Protections Holdings Co., Ltd. (TSE Prime, Securities Code 7383) Group) [Representative] Shin Shibata, President and CEO [URL] [Business description] Deferred payment Operation of payment service “NP postpay” Operation of inter-company payment service “NP payment” Operation of postpayment payment service “NP postpayment air” for visiting services Operation of new cardless payment “atone” (Afty)” Operation of point program [Foundation] January 2000 [Capital] 100 million yen [Location] 5th floor, Sumitomo Fudosan Kojimachi First Building, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo 102-0083
*4) Among the users of “NP Postpay” from April 1, 2021 to March 31, 2022, users with the same name and phone number.

Details about this release:

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