with nature. with humans. An umbrella that protects you and your surroundings. From “KiU”, a high-performance umbrella for both rain and rain without a sharp tip is released KiU “AME nimomakezu, HARE nimomakezu.”

World Party Co., Ltd.
with nature. with humans. An umbrella that protects you and your surroundings. From “KiU”, a high-performance umbrella for both rain and rain without a sharp tip is released KiU “AME nimomakezu, HARE nimomakezu.”
Released on May 19th (Friday) at KiU official online shop and stores nationwide
The all-weather brand “KiU” developed by World Party Co., Ltd. (Headquarters: Sumiyoshi-ku, Osaka, CEO: Toshiya Nakamura), which boasts the top share in Japan for rain goods, is “AME nimomakezu, HARE nimomakezu.” Sales will begin on May 19, 2023 (Friday) at KiU official online shops and stores nationwide.
[Image 1: https://prtimes.jp/i/58622/130/resize/d58622-130-8385ebfcf7a86149747a-0.jpg&s3=58622-130-4bf801a6df8c20eca9ab74df16d87e5f-1639×922.jpg] Product URL: https://kiu-online.jp/collections/amehare
The brand’s best-selling umbrella for rain and shine.
“KiU” is an all-weather brand that supports outdoor play for adults with the motto of enjoying the place regardless of the weather. We have been making umbrellas for 10 years since our founding. By consolidating the accumulated technology and putting in the heart of consideration,
“AME nimomakezu, HARE nimomakezu.” was born.
Safety that combines functionality that can handle any weather and consideration for humans.
It is truly the best umbrella in the history of the brand for both rain and shine.
Safety structure with no tip. The best specs to protect you. -Compassionate safety structure-
Whether it’s a parasol or a rain umbrella, there are many situations where people who use umbrellas and people who don’t use them coexist. Everyone has had the experience of being uneasy about the “tsuyu destination” that comes to their eyes at the moment they pass each other.
“AME nimomakezu, HARE nimomakezu.” covers the sharp tip of the soup to ensure safety to the surroundings.
With the addition of “consideration for people”, we have evolved into an umbrella that has not only functionality but also a “heart”.
[Image 2: https://prtimes.jp/i/58622/130/resize/d58622-130-743d4f180817c61a376c-6.jpg&s3=58622-130-04b425434b10c0209890dc5cc8789bd8-1920×805.jpg] The weather, which changes day by day, has many expressions. It can be used as an umbrella or a parasol so that you can stay comfortable even in heavy rain that hits you or in the heat of the sun.
I adopted the function of the highest peak.
□High water repellency that is called super water repellency. □ Highly water-resistant fabric with water pressure resistance of 10,000mmH2O or more. (Water pressure resistance of general umbrella: equivalent to 500mmH2O)
□UV cut rate, shading rate recorded 100%.
□ UPF, which can prevent sunburn caused by ultraviolet rays, recorded the highest value of 50+.
□ Record high heat shielding effect.
[Image 3: https://prtimes.jp/i/58622/130/resize/d58622-130-8a11b8efbd567e4dad05-6.jpg&s3=58622-130-41b04ca6b5d089a88b3f6af36b93e36d-1920×1080.jpg] Four series with excellent functionality
Umbrellas are used by many people regardless of age or gender, and they are used in various ways and places.
We have prepared four functional and versatile series to meet the needs of more people.
[A feeling of size that does not get in the way even in a bag. Female popularity No. 1]
AME nimomakezu, HARE nimomakezu. Type: Compact 4,730 yen including tax Material: 100% polyester (backside PU coating)
Rib: 53cm
Storage size: (width) 6.5 x (height) 17 cm
Weight: 245g
Color: Gray/Navy/Off-White/Khaki/Black
[Image 4: https://prtimes.jp/i/58622/130/resize/d58622-130-f9daebc68797270538dc-6.jpg&s3=58622-130-83d40fa4a0bbbab23162c40e41a5fd05-1920×1080.jpg]
[Image 5: https://prtimes.jp/i/58622/130/resize/d58622-130-232262e66157c462c21c-6.jpg&s3=58622-130-531e485fdf9fa9a70ba803ac1af9c26e-1080×1080.jpg] [The lightest in the series! Big enough! ]
AME nimomakezu, HARE nimomakezu. Type: Light&Slim Tax-included 5,720 yen Material: 100% polyester (backside PU coating)
Rib: 55cm
Storage size: (width) 6 x (height) 26 cm
Weight: 190g
Color: Gray/Navy/Off-White/Khaki/Black
[Image 6: https://prtimes.jp/i/58622/130/resize/d58622-130-833aa9d239b73ce3e935-6.jpg&s3=58622-130-d17d1aea14baf8e5d66434b553c248dd-1920×1080.jpg]
[Image 7: https://prtimes.jp/i/58622/130/resize/d58622-130-e007f5b716b8bc2754e9-6.jpg&s3=58622-130-54b90d35af3706fb861bccb4cdf15b01-1080×1080.jpg] [Lightweight yet durable with 8 multi-boned structures! ]
AME nimomakezu, HARE nimomakezu.Type: Light Weight 5,500 yen including tax Material: 100% polyester (backside PU coating)
Rib: 55cm
Storage size: (width) 9 x (height) 28 cm
Weight: 245g
Color: Gray/Navy/Off-White/Khaki/Black
[Image 8: https://prtimes.jp/i/58622/130/resize/d58622-130-cf4db83145ef014967b6-6.jpg&s3=58622-130-a3687272e9120f275cec07f78b168d6d-1920×1080.jpg]
[Image 9: https://prtimes.jp/i/58622/130/resize/d58622-130-e53941b31de59d72c73c-6.jpg&s3=58622-130-e14f1a669b6362f0568f2e4780c898ed-1080×1080.jpg] [The largest size in the series with automatic opening and closing! Male popularity No. 1]
AME nimomakezu, HARE nimomakezu.Type: Automatic Tax-included 6,380 yen Material: 100% polyester (backside PU coating)
Rib: 58cm
Storage size: (width) 7 x (height) 30 cm
Weight: 360g
Color: Gray/Navy/Off-White/Khaki/Black
[Image 10: https://prtimes.jp/i/58622/130/resize/d58622-130-9d3cad8852335aa4540b-6.jpg&s3=58622-130-740843877a160918494569d995084a0b-1920×1080.jpg ]
[Image 11: https://prtimes.jp/i/58622/130/resize/d58622-130-8bdc49871f46103ec768-6.jpg&s3=58622-130-11aa78784f53e8b8a9b757326b643ed8-1080×1080.jpg ]
About sales
▼ KiU official online shop
[AME nimomakezu, HARE nimomakezu] https://kiu-online.jp/collections/amehare * May 19, 2023 (Friday) 12:00: Release
▽Rakuten Ichiba Wpc./KiU OFFICIAL SHOP
[KiU] https://item.rakuten.co.jp/wpc-worldparty/c/0000000213/ * May 29, 2023 (Monday): Scheduled to be released
▽ ZOZOTOWN store Wpc./KiU
[KiU] https://zozo.jp/shop/wpc-kiu/?p_scpid=16529&dord=21
*From May 16, 2023: Some product reservations start / Late May 2023: Regular sales start
▼ LOFT / Tokyu Hands / PLAZA / shop in / Bleu Bleuet and other stores nationwide *Release date, availability of products, availability of stock, etc. will vary depending on the store.
Brand overview
[Image 12: https://prtimes.jp/i/58622/130/resize/d58622-130-b658a68c77ad8834b830-16.jpg&s3=58622-130-03854a5ccf2acad80551b2571ad159f5-1646×854.jpg] “A brand that supports outdoor play for adults with the motto of enjoying the place regardless of the weather, aiming to spend time comfortably in the outdoor scene away from everyday life.”
A rain goods brand that uses textile design to develop a wide range of products such as ponchos, umbrellas, body bags, backpacks, and outdoor goods.
It features a design that can be enjoyed in any weather at an affordable price, and high-performance specs that can reach the itch. Active in many situations, from daily life to outdoor activities and outdoor events.
We have been strongly focusing on “being comfortable on rainy days”, but from 2022 we will return to the motto “whatever the weather” and focus on “being comfortable not only on rainy days but also on sunny days”. and continues to develop as an “all-weather” brand.
Company Profile
Company name: World Party Co., Ltd. Location: 1-2-9 Abiko,
Sumiyoshi-ku, Osaka-shi, Osaka 558-0014 TEL: 06-6693-2065
Representative: Toshiya Nakamura, CEO Established: September 1985 Details about this release:


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