ADVAN
36.2% of people who feel that they are short of funds even if they have savings of 5 million yen or more, and 16.8% even if they have more than 10 million yen, what is the surprising reason why they cannot start investing?
20.7% of the total think that “investment = gambling”, and by age group, it tends to be more in the elderly group
The Technical Book, a website specializing in technical analysis, conducted a questionnaire survey of 1,095 people who had never invested before. Through this survey, we were able to see the reasons why people with no investment experience do not invest and trends in their attitudes toward investment.
[Image 1: https://prtimes.jp/i/10844/9/resize/d10844-9-0fffb376e61a788d111a-8.png&s3=10844-9-ae95cd73330e6d3947e03c2a18dbe3fd-1920×1280.png] ◆Survey summary
The main considerations obtained from the results of the questionnaire survey conducted this time are as follows.
1. The top reason for not starting investment is “lack of knowledge” at 54.9%, followed by “lack of funds” at 43.1%.
2. 1 in 3 people intend to invest in the future, and 41.1% of them plan to gather information on the Internet
3. Many people feel that they are short of funds for investment even if they have a certain amount of savings.
Four. Those who are wary of investment risks tend not to worry about “non-investment risks”
Five. Many elderly people have the image that “investment = gambling”
◆Overview of the survey
Research agency: In-house research
Survey method: Internet survey (Justsystem Co., Ltd. “Fastask”) Target area: All over Japan
Target audience: Men and women over the age of 20 who answered “I have never invested before”
Survey period: June 19th to June 20th, 2023
Valid responses: 1,095 people
◆ Main survey results
Below, we will introduce the main survey results along with specific figures. 1. The top reason for not starting investment is “lack of knowledge” at 54.9%, followed by “lack of funds” at 43.1%.
[Image 2: https://prtimes.jp/i/10844/9/resize/d10844-9-63b9d32ff40cfca2f2e9-8.png&s3=10844-9-d80b2ac7eb80194dc7ddcd44f198f8f1-1920×1280.png] When asked why they have not invested, 54.9% of them said “lack of knowledge”, 43.1% of them said “I don’t have the funds to invest”, and 3rd said “lost assets”. 42.3% answered that it is risky, and 20.7% answered that it is inappropriate because it is like gambling. From this, it can be read that many people do not invest due to their own circumstances such as lack of knowledge and lack of funds. In addition, there are many people who are wary of investment risks, and it seems that there are a certain number of people who believe that investment is not an appropriate means of increasing assets in the first place.
2. 1 in 3 people intend to invest in the future, and 41.1% of them plan to gather information on the Internet
[Image 3: https://prtimes.jp/i/10844/9/resize/d10844-9-f92af5cd73076a23971f-0.png&s3=10844-9-8080ec6b24f7f7be5043283ec14ac090-1920×1280.png] When asked about investments that they would like to make in the future, 37.1% of respondents answered in some way, and 62.9% answered “Nothing in particular (I do not intend to start investing).”
[Image 4: https://prtimes.jp/i/10844/9/resize/d10844-9-a3dcfb472a4e208536c7-8.png&s3=10844-9-91490f773711d666a2f4c00f89881cd4-1920×1280.png] When asked how they would like to gather information in order to acquire knowledge about investing, the first place was “Internet information site” at 41.1%, followed by the second place. 25.9% answered “Consult with an expert or advisor”, and 24.1% answered “Don’t know yet”.
In addition, even if the respondents who answered “lack of knowledge” as the reason for not investing are counted, the first place is “Internet information site” at 41.9%, and the second place is “consultation with experts and advisors”. 31.0%, and 3rd place is 26.1%, which is almost the same as the overall average.
In this way, many people who have not yet started investing but are positive about investing seem to be thinking about collecting information using the easily available Internet. At the same time, we can also read that there is a great need for more reliable expert advice.
3. Even with a certain amount of savings, there are many people who feel that they are short of funds for investment.
[Image 5: https://prtimes.jp/i/10844/9/resize/d10844-9-245cdf386187f60f7616-9.png&s3=10844-9-ab998226ee5f3f5b28ce75edd97a47cb-1920×1280.png] Looking at the number of people who answered “I don’t have the funds to invest” as the reason they haven’t started investing by the amount of their savings, the first place was “less than 500,000 yen” at 53.3%, and the second place was “less than 500,000 yen.” Up to 990,000 yen” was 50.7%, and the third place was 45.5% of “1 million yen to 2.99 million yen”. Basically, as the amount of savings increases, the percentage decreases.
From this result, it seems that there are not a few people who feel a lack of funds even if they have a certain amount of savings. The rate of decrease becomes larger when the amount exceeds 10 million yen, which is less than half of the 36.2% for the 5 million to 9.99 million yen group and the 16.8% for the 10 million to 29.99 million yen group. increase.
Four. Those who are wary of investment risks tend not to worry about “non-investment risks”
[Image 6: https://prtimes.jp/i/10844/9/resize/d10844-9-a9fb01457ec49d38b2ca-0.png&s3=10844-9-cf11433e4f669a511198f141a670a87e-1920×1280.png] When asked about their understanding of the “risk of not investing” in which the value of savings decreases due to rising prices, the most common answer was “I don’t know” at 35.2%. On the other hand, 33.9% said that they felt it was a very large risk/feel that it was a large risk, while 33.9% said that they felt that it was a very small risk/feel it was a small risk/feel no risk (I think saving is the safest option). 31.0%.
More than 1 in 3 respondents answered that they were not sure, but excluding this, the results showed that there were slightly more people who were aware of the risk of price rises.
[Image 7: https://prtimes.jp/i/10844/9/resize/d10844-9-1c27064878b02104c3bb-0.png&s3=10844-9-30dff05cb0de5d7cd839ce16056e3611-1920×1280.png] Regarding the reason for not investing, 34.8% of those who answered “I don’t need to increase assets” were asked about the risks of not investing. , 37.4% of respondents said, “I feel that the risk is very small / I feel that the risk is small / I feel that there is no risk (I think saving is the safest option)”.
We can see that while the overall average was higher for the former, the latter was higher for those who answered, “Because there is no need to increase assets.” Although there is no extreme difference, it can be said that those who answered “because there is no need to increase assets” tend to underestimate the risk of not investing. Five. Many elderly people have the image that “investment = gambling”
[Image 8: https://prtimes.jp/i/10844/9/resize/d10844-9-7c789175e113af357b6b-8.png&s3=10844-9-4754352d2e3b48bc081204a9b082ea4c-1920×1280.png] Looking at the number of people who answered “because it’s like gambling and inappropriate” as the reason for not investing by age group, the first place is 26.3% of “60 years old and over”, and the second place is “50 to 59 years old”. 21.7% of “years old” and 18.3% of “20 to 29 years old” in 3rd place. It can be said that there are many people in the elderly group who think that “investment = gambling” by age group.
In addition, it is not that the younger the age, the lower the percentage, and it is also characterized by being the third place after the elderly in the 20s. It can be seen that many young people have a bad image of investment, and it decreases between the ages of 30 and 49, and increases again after that age.
◆Providing correct investment information through the Internet is required From the results of this survey, it became clear that “lack of knowledge” was the most common reason for not investing among inexperienced investors, followed by “lack of funds” and “risk of loss of assets.” In addition, it turned out that there are a certain number of people who have the image that “investment = gambling”.
We also found that 1 in 3 people with no investment experience intend to start investing in the future. Many people are thinking about collecting information through the Internet for future investment, and it is important for investment sites to accurately convey appropriate information.
Based on the results of this survey, the “Technical Book” will strive to provide useful information so that each and every reader can correctly understand the risks and engage in investment. In addition, we plan to conduct regular surveys in order to improve our services in the future, so please look forward to it.
In addition, we will create a more detailed analysis article in the “Technical Book” regarding this survey. I would appreciate it if you could look forward to it too.
◆ About “Technical Book”
“Technical Book” is a specialized site that provides information and knowledge on technical analysis for Forex traders. We aim to be a platform where a wide range of traders, from beginners to advanced users, can learn technical analysis methods and knowledge that suit them.
https://runcha-app.com/technical/
[Image 9: https://prtimes.jp/i/10844/9/resize/d10844-9-8261fd83e01ab2fcf2dc-7.png&s3=10844-9-5906fe2e6f9d276e3eea0aaf9dbe7058-1920×1280.png]
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