Principle Co., Ltd.
Google Analytics 4 large-scale seminar event “The Principle Days 2023” will be held!
Delivering the latest information on marketing strategies that utilize Google Analytics 4 -held online on July 6th and 7th, 2023-
Principle Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Kenichiro Kusuyama), which supports corporate web marketing and DX centered on data analysis, is holding a large seminar event “The Principle Days 2023” on the theme of Google Analytics 4. It will be held on July 6th and 7th. Held online, participation fee is free. [Event application page]
https://www.principle-c.com/static/lp/the-principle-days-2023/
[Image: https://prtimes.jp/i/57738/37/resize/d57738-37-ce51271091fa68c00faf-0.jpg&s3=57738-37-7d50734fd0557a6c564e25d0179d531b-1200×550.jpg ]
■ Outline of “The Principle Days 2023”
Digital marketing event “The Principle Days 2023” hosted by Principle Co., Ltd. The theme this time is “Google Analytics 4 (GA4)”.
With the transition from universal analytics (UA) to GA4, there is a need for analysis from the session axis to the user axis, and the accompanying conversion of marketing strategies.
At this event, Principle Co., Ltd., which has more than 80 companies that have supported GA4 utilization and has more than 1,200 GA4 training results, will deliver the latest information, including examples, on marketing strategies and measures that utilize GA4. ■ Event details
-event name-
“The Principle Days 2023”
A new era of data analysis
Marketing strategies that change with Google Analytics 4
~ From session-oriented analysis to user-oriented analysis ~ -Date and time-
July 6, 2023 (Thursday) 13:00-16:40
July 7, 2023 (Friday) 13:00-15:40
-Holding format-
Online seminar (Zoom delivery)
-Entry fee-
free
-Capacity-
1,000 people
-Organizer-
Principle Co., Ltd.
-Event page-
https://www.principle-c.com/static/lp/the-principle-days-2023/ ■ Program
-Thursday, July 6-
13:00～13:40
Optimize your company’s marketing!
Introducing examples of specific processes to get GA4 utilization on track 14:00-14:40
Advertisement strategy for ever-growing e-commerce sites drawn by utilizing GA4 and refining tags
15:00～15:40
“Learn from examples!”
How to improve content using GA4 in SEO
16:00～16:40
Raise the level of GA4 skills in your organization!
Recommendation of human resource development to make the most of GA4 -July 7 (Friday)-
13:00～13:40
“Learn from successful cases!”
Effective marketing analysis realized with GA4 x BigQuery x Tableau 14:00-14:40
Building and utilizing a marketing data integration platform that can be done “immediately”
15:00～15:40
★Guest appearance★Actual DX representative talks!
Marketing DX issues and solutions for DESCENTE’s EC site
■ How to apply
Please apply from the event details page
(https://www.principle-c.com/static/lp/the-principle-days-2023/). ■Company Profile
Company name: Principle Co., Ltd.
Location: Tri-edge Ochanomizu 10th floor, 4-2-5 Kanda Surugadai, Chiyoda-ku, Tokyo
Representative: Kenichiro Kusuyama
Established: October 20, 2011
URL: https://www.principle-c.com/
Business description:
Digital marketing support such as digital marketing strategy, marketing DX consulting, web advertising, SEO, and web analysis. BI tool introduction, data utilization platform construction support such as DMP construction, overseas expansion support centered on North America and Asia.
■ Inquiries
Principle Seminar Secretariat
TEL: +81-3-6206-9003
e-mail: mk@principle-c.com
Details about this release:
https://prtimes.jp/main/html/rd/p/000000037.000057738.html
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