Hit Co., Ltd.
Jump out of the large screen with “naked eye 3D”! A new video for the much-talked-about “Shibuya no Inu” ~Hit releases a promotional video for Japan’s first “DOOH-specialized creative production” service~ That Akita dog jumps out from “Shibuya Station” and walks “along the Metropolitan Expressway” and to Osaka’s “Ebisubashi”! ?
Hit Co., Ltd., which specializes in outdoor advertising, has launched the first service in Japan, “DOOH Specialized Creative Production”, in June this year. From Monday, June 26, 2016, we will be showing a “naked-eye 3D” image of a gigantic Akita dog jumping out of various large outdoor screens along the Shuto Expressway and Ebisubashi Bridge in Osaka.
Hit Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President: Hideki Fukai, hereinafter “Hit”), which specializes in outdoor advertising, will launch the first “DOOH specialized creative production” service in Japan this year. Officially launched in June.
Along with this, Hit has created a company advertisement video that utilizes “naked eye 3D” in each vision of “Shibuya Station” and “Along the Metropolitan Expressway” in Tokyo and “Ebisubashi” in Osaka for the purpose of promoting the launch of this service. It will be aired from Monday, June 26th.
In addition, the “naked eye 3D” video that will be aired this time has become a hot topic in various media as “Shibuya’s Dog” when it is released in the summer of 2022 due to the video production of a super-giant Akita dog jumping out of the large outdoor screen in front of Shibuya Station. It’s a new work.
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[Image 1: https://prtimes.jp/i/48625/24/resize/d48625-24-afab97ac0deb4f405042-0.png&s3=48625-24-94e06596f9612c2d252c2d56dbb31d81-650×365.png] “Shibuya’s dog” that pops out in 3D with the naked eye (The screen is under development)
■ “Non-eye 3D” video of a giant Akita dog jumping out Broadcast location You can see the 3 new “naked eye 3D” images on the following media. 1) Shibuya Station “Synchro 7 Shibuya Hit Vision” + “Shibuhachi Hit Vision” Viewing position: From the Hachiko Square in front of Shibuya Station in Tokyo and near the Miyamasuzakashita intersection (2 places) * Synchro 7 Shibuya Hit Vision
*Shibuhachi Hit Vision https://www.hit-ad.co.jp/newmedia/shibuyaled.html 2) Metropolitan Expressway “Metropolitan Expressway Digital LED Board” * All 13 roadsides on the Metropolitan Expressway
Visible position: From the entire Tokyo Metropolitan Expressway * Metropolitan Expressway Digital LED Board
3) Dotonbori Ebisubashi “Tsutaya Ebisu Bashi Hit Vision”
Visible position: From the vicinity of Ebisubashi, Dotonbori, Osaka * Tsutaya Ebisu Bashi Hit Vision
■ Highlights of each video
*All screenshots are under development.
1) Shibuya Station “Synchro 7 Shibuya Hit Vision” + “Shibuhachi Hit Vision” Please enjoy the “little love story” woven by the puppies of the Akita Inu, using the linkage of the 8 large screens installed in front of Shibuya Station and the image expression unique to “naked eye 3D”.
[Image 2: https://prtimes.jp/i/48625/24/resize/d48625-24-8e9ddb7762a381b8a1f2-1.png&s3=48625-24-bd5597ed919d76014126f157fd619805-570×236.png] 2) Metropolitan Expressway “Metropolitan Expressway Digital LED Board” Don’t miss the adorable struggle of an Akita dog puppy whose face can’t be removed from the illustrated “Face Saddle Signboard” projected on the 13 screens installed on the roadside of the Metropolitan Expressway.
[Image 3: https://prtimes.jp/i/48625/24/resize/d48625-24-be5b789277e84d38f6c7-2.png&s3=48625-24-7ed658e3af3878ba75168005933019e4-2115×419.png] 3) Dotonbori Ebisubashi “Tsutaya Ebisu Bashi Hit Vision”
Taking advantage of the huge screen that is divided into the upper and lower parts of the Ebisubashi Bridge’s large screen, the dynamic movement of the Akita dog puppy chasing the “ball of light” is a feature.
[Image 4: https://prtimes.jp/i/48625/24/resize/d48625-24-a61c5b59d8b1b31dc426-3.png&s3=48625-24-49f71365b7e5420971465b52ed8100d8-287×383.png] ■ About the giant “Akita dog” (=Shibuya’s dog)
From July 2022, Hit will be broadcasting a “Karakuri Clock Movie” in which a super-giant Akita dog pops out in 3D with the naked eye, using eight large-scale advertising screens in front of Shibuya Station. The building in front of Shibuya Station transforms into a clock tower every hour on the hour, and an Akita dog puppy emerges from the clock tower to announce the time. became a big topic. This Akita puppy will also appear again in the three new “naked-eye 3D” videos to be released this time.
■ The industry’s first “DOOH specialized creative production” service This hit initiative is the first in the industry to provide a creative production service specializing in “DOOH” by a domestic outdoor advertising company. In addition to the “naked eye 3D” creative production, which is a hot topic in Japan and overseas, Hit also provides creative production for “DOOH” using conventional 2D materials.
■Background of “DOOH specialized creative production” service launch Hit, an OOH media company, has accumulated production experience and achievements by taking on additional creative production on a one-stop basis from clients who have purchased vision broadcast slots. Among them, research on “naked eye 3D” technology for large “DOOH” started in 2019, and the first advertisement will be aired in July 2021. Furthermore, in 2022, we have made advanced efforts regarding “naked eye 3D”, such as newly establishing “OMOSAN Synchro” equipped with an “L-shaped broadcasting surface” suitable for “naked eye 3D”
broadcasting. Based on this experience in creative production and the accumulation of know-how related to “naked eye 3D”, Hit has
commercialized the “DOOH specialized creative production” service. ■ About hits
Founded in 1991 as an advertising company specializing in outdoor advertising (billboards). To change the world with the power of advertising media, we are a leading outdoor advertising company that continues to take on new challenges ahead of the industry.
President and Representative Director: Hideki Fukai
Location: Ginza 6-chome SQUARE Building 10F, 6-17-1 Ginza, Chuo-ku, Tokyo Established: February 1991
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Hit Co., Ltd.