JR East Startup Co., Ltd.
JR East’s first! The clothes reproduction station is open! Clothes collected at the station become new products and return to the community!
~From July 1, 2023, the second “MAWASU STATION” will start selling upcycled products created by collecting clothes that are no longer worn and recycling technology~
JR East Group JR Chuo Line Community Design Co., Ltd. (Headquarters: Koganei City, Tokyo, President: Koichi Takahashi, hereinafter referred to as JRCCD) and JR East Startup Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Shibata) Yutaka) is All Yours Co., Ltd. (head office: Setagaya-ku, Tokyo; Representative Director: Yasuhito Hara; hereinafter All Yours), which operates the apparel brand “ALL YOURS”; Kurabo Industries (head office: Chuo-ku, Osaka; President: Haruya Fujita), as an initiative to achieve SDGs, from Saturday, July 1st, new textile products made by upcycling clothes that are no longer worn will be sold at online stores and “Celeo” at each JR Chuo Line station. It will be sold at “nonowa”.
〇 Kurabo’s unique upcycling system uses some of the clothes that are no longer worn, collected between July and September last year, as the first proof-of-concept experiment for MAWASU STATION, which tackles the reuse and recycling of clothes. Refiberization using “L∞PLUS”. Using revived threads, we have commercialized “MAWASU STATION Original Tenugui” and “MAWASU STATION Original Handkerchief”.
〇 In addition to general reuse, Kurabo’s upcycle system “L∞PLUS” technology is added to create a “regional recycling model” that converts collected clothes into new textile products and returns them to the community. We aim to create a platform for manufacturing and revitalize the region.
〇From Saturday, July 1st, as the second installment of “MAWASU STATION”, clothes that are no longer worn will be available at some station ticket gates on the JR Chuo Line and JR Nambu Line, as well as at “Celeo” and “nonowa”. Start collecting and selling new textile products. In addition, a workshop event will be held on Tuesday, July 4th.
[Image 1: https://prtimes.jp/i/34286/210/resize/d34286-210-56987766e21c52cba9da-0.jpg&s3=34286-210-80f9eb7be235cfde00dd60f894fdff12-1185×623.jpg] ◆Outline of initiatives
We aim to establish a “regional circulation model” by selling “MAWASU STATION” products, which are working on the reuse and recycling of clothes, at the station and online store.
Date: Sales start from Saturday, July 1, 2023
1. MAWASU STATION original hand towel 1,650 yen (tax included) 2. MAWASU STATION original handkerchief 1,320 yen (tax included) Product overview: Some of the textile products collected in the first “MAWASU STATION” will be refiberized using Kurabo’s unique upcycling system “L∞PLUS”. Commercialized using the revived thread.
In addition to the above products, we will also sell reused textile products collected in the first “MAWASU STATION”.
[Image 2: https://prtimes.jp/i/34286/210/resize/d34286-210-61c7645e1962987d7304-1.png&s3=34286-210-797afc8772dbe47aa2f9ea318adeadbb-440×249.png] [Online store sales]
Sales will start sequentially at ALL YOURS ONLINE STORE from Saturday, July 1, 2023.
*Contents are subject to change without notice.
Collection period: Saturday, July 1, 2023 to Saturday, September 30, 2023 Collection location and collection time:
JR Chuo Line Musashisakai Station Manned ticket gate (10:00-16:00) JR Chuo Line Higashi-Koganei Station dedicated collection box (first train to last train)
JR Chuo Line Nishi-Kokubunji Station Manned ticket gates (10:00-16:00) JR Chuo Line Kunitachi Station dedicated collection box (10:00-16:00) JR Chuo Line Nishi-Hachioji Station Manned ticket gate (10:00-16:00) JR Nambu Line Inagi Naganuma Station manned ticket gate (10:00 to 16:00) JR Nambu Line Yanoguchi Station dedicated collection box (10:00 to 16:00) JR Nambu Line Minamitama Station dedicated collection box (10:00 to 16:00) Celeo Kokubunji dedicated collection box (according to business hours) Celeo Hachioji dedicated collection box (according to business hours) Celeo Kofu dedicated collection box (according to business hours) Collection target: Tops and bottoms among clothes that are no longer worn Score limit: Up to 5 tickets per day (per person)
[Image 3: https://prtimes.jp/i/34286/210/resize/d34286-210-d47d587440b3a183c80e-2.jpg&s3=34286-210-18cd1877d943c6352f201e38e86fe3e6-348×262.jpg] Items that cannot be collected:
・Uniforms (student uniforms, gym uniforms, corporate uniforms, uniforms, etc.) ・Items with your name on them
・Bedding items such as sheets, futons, and blankets
・Rugs (carpets, rugs, etc.)
・Underwear, sanitary products, masks
・Socks, stockings, tights
・Diapers and bibs
・Dish towels, towels, rags
・Stuffed animals, dolls, doll clothes
・Bags in general
・Items that have not been washed (items with a strong odor, etc.) ・ Wet things, damp things
About the event of “Fashion Repair Day” on July 4
In conjunction with “Fashion Repair Day” on July 4th, we will hold an SDGs experience event at Nishi-Kokubunji Station.
Date: July 4, 2023 (Tuesday) 10:00-14:00
Location: JR Chuo Line Nishi-Kokubunji Station Temporary sales space inside the ticket gate
Co-organizers: JRCCD, All Yours, Kurabo
・Workshop to paint products (MAWASU STATION original tenugui) born from Kurabo’s unique upcycle system “L∞PLUS”
・Exhibition booth where you can learn about “L∞PLUS”
Participation fee: Free (Participants will receive a finished product at the workshop)
* If you participate in the event from outside the ticket gate, an admission fee will be charged.
*Event details are subject to change without notice.
◆ What is “MAWASU STATION”?
“MAWASU STATION” is a circulatory system that reuses and recycles clothes that are no longer worn to make them needed again. This time, some station ticket gates on the JR Chuo Line and JR Nambu Line, as well as “Celeo” and “nonowa” collection bases, will collect clothes that users no longer wear, perform maintenance and antibacterial processing, All Yours will reuse it for corporate uniforms. In addition, clothing that is difficult to reuse is refiberized by Kurabo’s upcycle system “L∞PLUS” and reborn as a raw material for the next textile product.
About the first demonstration experiment
In the first “MAWASU STATION”, we conducted a demonstration experiment of clothes collection at stations and station buildings for three months from July 1, 2022. The response far exceeded our expectations, and we were able to collect 16,300 pieces of clothes, about 5 tons. In addition, we received many favorable comments about this initiative from the customers who provided the clothes.
Kurabo, a textile manufacturer, refiberizes some of the clothes collected in the first round. In this second initiative, Kurabo will participate in the “MAWASU STATION” event scheduled to be held on July 4 and cooperate in spreading understanding of upcycling to the local community. Products will be sold at some station ticket gates on the JR Chuo Line and JR Nambu Line, as well as at “Celeo” and “nonowa.” 【reference】
What is L∞PLUS?
Since 2017, the company has been developing an initiative to recycle mill ends and textile products generated in the textile production process using Kurabo’s unique fiber opening and recovery technology, and upcycle them into various products. It is a new eco-fashion material that can express a unique heathered tone because it mixes various offcuts, and it is spreading to denim materials and knit materials. In addition to being environmentally conscious and contributing to the resolution of social issues through the reduction and effective use of waste, it is also sustainable as a co-creation business that is undertaken by society as a whole, including various companies such as apparel and textile production areas, as well as local governments and consumers, rather than Kurabo alone. We aim to realize a sustainable manufacturing and a recycling-oriented society. ◆Overview of each company
JR Chuo Line Community Design Co., Ltd.
Location: Koganei Honmachi Building 5F, 1-18-10 Honmachi, Koganei City, Tokyo Representative: Koichi Takahashi, President and CEO Established: April 2021 Business description: SC business, station business contract business, underpass development and utilization business, regional revitalization business, education business, workspace business URL: https://www.jrccd.co.jp/company/
JR East Startup Co., Ltd.
Location: TokyoYard Building 7F, 2-21-42 Takanawa, Minato-ku, Tokyo Representative: Yutaka Shibata, President and CEO Established: February 2018 Business description: Investigation and discovery of business seeds and advanced technologies, investment in venture companies, and promotion of collaboration with the JR East Group URL: https://jrestartup.co.jp/
All Yours Co., Ltd.
Location: 2-15-8 Ikejiri, Setagaya-ku, Tokyo
Representative: Yasuhito Hara, Representative Director Established: July 2015 Business description: Planning, development, and sales of the original wear brand “ALL YOURS”
Kurabo Industries (Kurashiki Spinning Co., Ltd.)
Location: 2-4-31 Kyutarocho, Chuo Ward, Osaka City, Osaka Prefecture Representative: Haruya Fujita, President and CEO Established: March 1888 Business description: Developing various businesses from textiles to chemical products, electronics, engineering, and biomedical. The textile business develops and produces materials centered on natural fibers.
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JR East Startup Co., Ltd.