Review Co., Ltd.
[Survey report] What kind of reviews about massagers do you refer to? The first place was “massage effect”!
The information media “Mouth Forest” (https://jafmate.co.jp/review/) operated by Review Co., Ltd. (https://jafmate.co.jp/) is a useful information media for teens and older all over Japan. We conducted a questionnaire survey on “what kind of word-of-mouth about massagers do you refer to?”
We will publish the results.
Survey target: Men and women in their teens and older
Survey date: April 2023
Research agency: In-house research
Survey method: Voluntary responses via the Internet
Number of people surveyed: 100 (26 men and 74 women)
Survey report: https://jafmate.co.jp/review/report-50/
*When citing the results of this survey, please use the URL of “Mouth-of-mouth Forest” (https://jafmate.co.jp/review/).
Summary of survey results
When we conducted a survey to find out what kind of reviews about massagers people refer to, the number one was “massage effect”. Others will be introduced in the ranking format.
[Image: https://prtimes.jp/i/93294/496/resize/d93294-496-14da606362f6209cdcf3-0.jpg&s3=93294-496-425c35b74644c33c51a6c1e1d91341d0-1024×768.jpg] “Massage effect” came in first place.
After 2nd place, “functionality” and “size/weight” followed, and “design” came in 8th place.
1st place: Massage effect
・I think that what I look for in a massager is that it relieves fatigue and stiffness. We will refer to word of mouth that can know the massage effect that removes fatigue and stiffness. (Men in their 50s and up)
・I have a strong body constitution, so I would like a firm and strong massage. So I focus on things that make me feel good. (Female from 50s)
・What you expect from a massager is the effect. Depending on the massager, there are things that only hurt, and others that don’t work at all, so it’s very important how much effect you can get (female in her 40s)
The first place was “massage effect”.
Since it is an expensive purchase, there are many opinions that they want to make sure that the massage effect is the most important. 2nd place: Functionality
・Since strength and movement are not fixed, but the function that can be changed according to preference and location, we will refer to word of mouth about strength and movement diversity. (Female in her 20s) ・One pattern massage is not enough. If you have various functions, you can get the massage you want at that time, so the function is the most important. (Female in her 20s)
・I’d rather buy a massage machine that is expensive but has solid functions rather than paying a half price, so I’d like to refer to reviews written about functionality. (Female in her 40s)
The second place is “functionality”.
There were many people who wanted to refer to word-of-mouth about the ability to change the intensity, the way they move, the part of the massage, and other functions.
3rd place: size and weight
・I think that the effects of commercially available massagers are limited, so the first thing is whether they can be used easily. Since I am a woman, I can see that even if I buy a large or heavy item, I will find it difficult to use it, so I would like to refer to reviews about size and weight. (Female in her 20s)
・If it is too big or too heavy, it will be troublesome to move or hold it, and you will end up not using it. It’s hard to find a place to store it if it’s too big. (Female in her 30s)
・Personally, massage equipment is compact and easy to store, so I would like to know how big it is and how heavy it is. (Female in her 20s)
4th place: Ease of use
・No matter how effective it is, if it is not convenient to use, it is often stored away and not used (Male, 20s)
・When I use a massage machine, I think I feel tired, sick, and stressed. That’s why ease of use is so important. (Female in her 30s) I’m also curious about the efficacy, but I think it’s easy to use. This is because even if you purchase it because of its efficacy and performance, if it is not convenient to use, you will not use it. (Female in her 30s)
5th place: price
・The one with good cost performance is easy to try and easy to pick up. It’s easy to buy as a gift, and I’m grateful that the price is low enough to buy it as a reward for myself. (Female in her 20s) ・The massage effect is also important, but if the price is too high, people won’t want to buy it, or they won’t be able to buy it. (Female in her 20s)
・Massager prices range from pin to pin, so find multiple ones that match the massage function you want and the price, and purchase one that is neither too cheap nor too expensive. (Female in her 40s) 5th: Driving sound
・When I use a massager, I want to relax and it is difficult to use if it is noisy. (Female in her 30s)
・Although functionality is also a concern, I want to use it in a relaxed state, so I want to choose something that is not noisy. (Male, 30s)
・When placing it in the living room, etc., if it is noisy, it will be difficult for the surrounding family to be able to do it at night. (Female in her 30s)
7th: Electricity bill
・I would like to have a massage at home, but it is meaningless if I cannot use it satisfactorily because I am worried about the
electricity bill. Because I want to know information that is realistic when actually used at home rather than information on the
manufacturer’s site. (Female in her 30s)
・Electricity bills are important because we want to continue using them, so we place importance on word-of-mouth reviews that say “electricity bills are cheap.” If it’s cheap, you can use it for a long time. (Female in her 30s)
・I like things that look cute and look stylish even when placed in a room, so I’d be happy if the color was matte. like beige. (Female in her 30s)
8th place was the result of “design”.
The size is somewhat large, so if the color is cute, it will be fashionable even if you put it in the room.
When we conducted a questionnaire to 100 people, 62.0% of the respondents answered that it was “massage effect”.
In addition, as a reason for answering, there were many opinions that the massage effect is important if you buy a massager, and that it is good to have a strong one that can relieve stiffness and fatigue. Buying a massager is because they want to massage, so many people want to refer to whether the massage effect is solid.
When choosing a massager, why not pay attention to the massage effect? ■ About Review Co., Ltd.
We operate the information site “Sublogg (https://sublogg.com/)” that is useful for daily life.
We also operate a YouTube channel, manage owned media, and operate a personal gym.
Company name: Review Co., Ltd.
Location: GS Sakae Building 3F, 5-26-39 Sakae, Naka-ku, Nagoya City, Aichi Prefecture
Representative: Satoru Toda, Representative Director
Established: January 5, 2022
Capital: 1 million yen
Business description: Operation of web media
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Review Co., Ltd.