Grown in the Sun Co., Ltd.
To Hayama via NY and LA. The visual book “Traveling Aurora Shoes” is completed. Photographed by Yoko Takahashi.
“Aurora shoes” 30th anniversary of landing in Japan. Commemorating the first rebranding & long-awaited new release
Sae Isshiki, Serina Motola, Yusuke Hanai, etc.
Members related to Hayama’s long-established select shop “SUNSHINE + CLOUD” gathered.
[Image 1: https://prtimes.jp/i/122717/3/resize/d122717-3-72e84c9e067a792aa913-17.jpg&s3=122717-3-feb3fa68684d152981f55af6f550a129-3436×2481.jpg]
It has been 30 years since “Aurora Shoes” came to Japan.
As a proposal for a new image of the brand, we produced a visual book “Traveling Aurora Shoes / AS MAGAZINE” photographed by Yoko Takahashi. The book is like a road trip from Aurora Village, New York, USA, where the brand was founded, to Los Angeles, Monterey, Santa Cruz, San Francisco, and Hayama, Japan.
Produced by Hayama’s long-established select shop “SUNSHINE+CLOUD”. Sae Isshiki, Serina Motora, who participated as a model, Mariko Hayashi, a designer of jonnlynx who was in charge of styling, and members related to “SUNSHINE + CLOUD” gathered together as a model / production staff.
[Image 2: https://prtimes.jp/i/122717/3/resize/d122717-3-5dfe35dfcb3ec9a3428d-2.png&s3=122717-3-0fbe99edc7403d0d986aa5268e51e4e6-2364×1593.png]
[Image 3: https://prtimes.jp/i/122717/3/resize/d122717-3-cd8b7d6b40c41fb04261-3.png&s3=122717-3-56be268ef63c10cbba42204f0063f036-2366×1605.png]
[Image 4: https://prtimes.jp/i/122717/3/resize/d122717-3-a7fcd24a0bcf6d1c2860-4.png&s3=122717-3-af3103e530346acd073b31a8b0460fca-2361×1596.png]
[Image 5: https://prtimes.jp/i/122717/3/resize/d122717-3-dee0cb888aa11c5a5c3c-5.png&s3=122717-3-d70cba8d55dfc76648512251c39afaab-2365×1599.png]
[Image 6: https://prtimes.jp/i/122717/3/resize/d122717-3-55009c1e175159177c1f-6.png&s3=122717-3-60197346f0738d52fbe7c9ce260b5f96-2368×1601.png]
AS MAGAZINE – Visual Book Details
Visual book “Traveling Aurora Shoes AS MAGAZINE”
Over-the-counter selling price ¥ 1,100 (¥ 1,000 + tax)
● MODEL
Sae Isshiki / Serina Motora / Yako Koda / Korehide Harada / Seko masaki ● PHOTGRAPHER
YOKO TAKAHASHI
He continues his photography trips as if he were doing fieldwork on the lifestyles and cultures of the world.
Actively shooting in Eastern Europe, mainly in the former Soviet Union. His tranquil photographic expressions and color photographs based on his unique sense of color have received high acclaim both at home and abroad.
2010 Returned from San Francisco. He is the author of numerous publications, including “SAN FRANCISCO DREAM,” which summarizes 10 years in San Francisco.
[Image 7: https://prtimes.jp/i/122717/3/resize/d122717-3-a172af5fd37df0c9470a-7.jpg&s3=122717-3-6f34fbd2369367ff9192bad5f907164c-600×904.jpg]
[Image 8: https://prtimes.jp/i/122717/3/resize/d122717-3-31137371ccdf983d46a3-1.jpg&s3=122717-3-a3d12b425d08ab4db80ced0250021451-600×898.jpg]
[Image 9: https://prtimes.jp/i/122717/3/resize/d122717-3-a06eee401d02206beda6-8.jpg&s3=122717-3-dc0a295d53693d3dc27041f2ef1c15c3-600×898.jpg]
[Image 10: https://prtimes.jp/i/122717/3/resize/d122717-3-994766dbc3321cf8eebf-9.jpg&s3=122717-3-3e8360dd9ed38e30d3a5f44f68c3dc32-600×898.jpg ]
[Image 11: https://prtimes.jp/i/122717/3/resize/d122717-3-e38c5c0824629fc9dc98-9.jpg&s3=122717-3-25225c2c31be2313672cbc31160bc8a7-600×898.jpg ]
■ New work “Natural Roughout”
Sales (limited production) of “Natural Roughout” will start as a new product of Aurora shoes.
At Hayama SUNSHINE+CLOUD / Daikanyama G.O.D. / Amami PARADISE STORE Sales and reservations for “Natural Roughout” will start.
Please enjoy the trajectory of Aurora Shoes that connects the past and the future.
● NEW LINEUP / LIMITED EDITION Natural Roughout
MIDDLE ENGLISH : ￥39,600 (tax in)
[Image 12: https://prtimes.jp/i/122717/3/resize/d122717-3-f8942de2274926f1b466-11.jpg&s3=122717-3-f0da38f8cd7297b5cdb52185a6684841-750×577.jpg]
NORTH PACIFIC: ￥46,200 (tax included)
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● New product release date June 9, 2023 (Friday) ~ (at each directly managed store)
Hayama SUNSHINE+CLOUD
Daikanyama G.O.D.
Amami Oshima PARADISE STORE
AURORA SHOES WEB SITE (online store) https://aurorashoe.jp
*Benefits: Those who purchase or reserve the Aurora Shoes between 6/9 (Fri.) and 7/2 (Sun.) will receive a visual book “Traveling Aurora Shoes AS MAGAZINE”.
* * As a launch event, on 6/11 (Sun.), we are planning to hold a food event “Lunch and WINE & BEER GARDEN at night” by ohanaya, a well-known natural wine bar in Zushi, at SUNSHINE+CLOUD. .
Details will be announced on the store website news and Instagram @sunshine_cloud_hayama.
ohanaya Instagram @ohanaya
https://www.instagram.com/ohanaya/
● Directly managed store information
SUNSHINE + CLOUD
2151-1 Isshiki, Hayama-cho, Miura-gun, Kanagawa Prefecture
TEL: 046-876-0746
OPEN: 11:00-18:00 / Closed on Mondays
@sunshine_cloud_hayama
https://www.instagram.com/sunshine_cloud_hayama/
G.O.D.
20-6 Daikanyama-cho, Shibuya-ku, Tokyo
TEL: 03-3477-2620
OPEN: 12:00-18:00 / Closed on Mondays and Tuesdays
@god_daikanyama
https://www.instagram.com/god_daikanyama_/
PARADISE STORE
1257-12 Yoan, Kasari-cho, Amami-shi, Kagoshima
Phone: 0997-63-2773
OPEN: 10:00-17:00 / Closed on Tuesdays
@paradise_store_amami
https://www.instagram.com/paradise_store_amami/
■ What is “Aurora Shoes”?
Aurora shoes are handmade in Aurora Village, population 500, in northwestern New York.
Each one is carefully made by hand by craftsmen.
Once you put them on, they will become very familiar with your feet and become a pair of shoes that you will love.
USA official website: https://www.aurorashoeco.com
Japan official website: https://aurorashoe.jp/
Instagram: @aurorashoeco_sunshine_cloud
https://www.instagram.com/aurorashoeco_sunshine_cloud/
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[Image 17: https://prtimes.jp/i/122717/3/resize/d122717-3-6942793b31dfe32be523-15.jpg&s3=122717-3-5d20f6f3971e9909f7b9a2c28ff533df-900×601.jpg]
■ What is “SUNSHINE+CLOUD”?
Sunshine Plus Cloud started quietly in 1995 in the seaside town of Hayama, Kanagawa Prefecture.
As a shop with a unique view of the world, we create original products that are particular about materials and colors, select imported products that you can’t find anywhere else, black and white photos, and catalogs that capture everyday life. Others have also received support. In 2013, a recreational facility was renovated, and it has taken root in Hayama as a local community store, not only selling food, selling flowers, and holding photo exhibitions.
[Image 18: https://prtimes.jp/i/122717/3/resize/d122717-3-0ce70e892fa1623ee7f8-16.jpg&s3=122717-3-fd34e064242e2db2510f30e31e350644-1280×856.jpg] SUNSHINE + CLOUD
2151-1 Isshiki, Hayama-cho, Miura-gun, Kanagawa Prefecture
046-876-0746
Open: 11:00-18:00
Closed: Mondays
[Inquiries regarding this release]
Organizer : GROWN IN THE SUN
Contact: SUNSHINE+CLOUD
TEL : 046-876-0746 / MAIL : hilo@sunshine-cloud.com
Official website: https://sunshine-cloud.com
Instagram: @sunshine_cloud_hayama
https://www.instagram.com/sunshine_cloud_hayama/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000003.000122717.html
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